SERI BOUTIQUE SDN.

BHD

BUSINESS PLAN 2014

TABLE OF CONTENTS NO CONTENTS PAGE

1. Executive Summary Seri Boutique Sdn. Bhd. was incorporated on 20 th February 2014 with a paid up capital of RM20,000 as a local retailer of wo en cloth speciali!ed in custo ade is an upscale wo en"s clothin# boutique that will open in id$March this year. %he business started as ni#ht ar&et business in year 2011 by the one of the shareholder. %he de and fro the custo ers are 'ery hi#h and out fro the owner e(pectation. %he idea pop up when the custo ers &eep requestin# for custo ade ba)u &urun# and )ubah. Seri Boutique selections and e(clusi'e personal style ser'ices, which include a detailed Style *ssess ent, will ensure that our custo ers are well dressed. Boutique will be located in My+in, *yer ,eroh Mela&a which is 'ery strate#ic location. -Residential *rea, .ffice / %ouris *ttraction0 2. Market Scenario Nee Ana!y"i" 1ncrease in the nu ber of wor&in# wo en which related to household inco e. Rapidly chan#es in fashion / trend of wo en clothin#. +e and in unique desi#n -2usto ade0

Com#etitive a vanta$e Seri Boutiques has few co petiti'e ad'anta#es co pare to its co petitors. 2o petiti'e 3rice and 4i#h 5uality Seri Boutiques collaborates with the partner in 6ietna in producin# a quality clothes at co petiti'e prices. %he ain desi#ns are fro the local desi#ners, and the production is done in 6ietna , a #ar ent hub in the *sian. %he co petiti'e cost of production at this country will help Seri Boutique to reduce its cost and increase its profit ar#in in the industry as co pared to its ri'als. 1n addition, choosin# 6ietna as the co pany"s strate#ic partners is a #ood choice because it has a #ood reputation in producin# a #ood quality product as co pared to other countries li&e 2hina and 1ndia based on the perception of consu ers. 3

7etwor&in# Seri Boutiques has an ad'anta#e because it a&es an alliances with local co pany in 6ietna . %his strate#y will help the co pany to build strate#ic direction and searchin# co petiti'e partner in the present and future ti es. 4a'in# a stable networ&in# do estically and internationally will brin# the #rowth and prosperity for the co pany. 2usto i!ed 3roduct 2usto ers can order a custo i!ed products fro the co pany, howe'er the co pany needs to ana#e this custo i!ed products differently as co pared to re#ular products in the store. +ue to that custo ers need to pay e(tra because this custo ade orders will in'ol'e different aterial, fabric and shippin# costs. S8.% *7*9:S1S Stren$t% - 2o petiti'e price - Ran#e of fabric - 2usto i!ed product - Strate#ic location - 5uality aterial &eakne""e" $+elayed of product deli'ery $9on# distance alliances with suppliers $7ew in ar&et $;eneric product $9i ited capital

ain

O##ortunitie" $%rend in ar&et $Stable networ&in# $4ea'y de and for Musli ah dress $%i eless fashion trends $1ncrease in population nu bers -career wo an0 E"timate Tota! A

T%reat" $2o petition $+ifferences in rules and re#ulation $*risin# e(penses cost $2han#in# of custo er preferences in fashion

re""a'!e Market (TAM)

Tar$ete Cu"tomer*Cu"tomer Ba"e an +emo$ra#%ic" Based on research conducted by 3ay3al with 7ielsen 2o pany in year 2010< =about 1.1 illion Malaysian purchasin# the product online with an a'era#e RM2,4>1. 1t cause the online e(penses achie'ed RM1.? billion in year 2010. Fro the total, the bi##est co e fro tra'ellin# acti'ities such as fli#ht tic&et, holiday pac&a#e and transportation a ounted RM4@A illion -24B0. *part fro that, RM1?1 billion -10B0 used for fashion and beauty product.C Po#u!ation i"tri'ution 'y "tate" an territorie"
Po#u!atio Po#u!ationD2E n (2,1,- e"t.) (2,,,) 2,F40,>2A 1,>4G,FA> 1,@1@,014 >@A,FG1 ?AG,G24 1,2??,@F> 1,@1@,44G 2,0A1,2@> 204,4A0 2,>0@,4?A 2,0F1,A0> 4,1??,?F> ?G?,?2A 1,@FG,@10 F>,0>F 4A,000 25-516-76, @,@0A,G00 1,G>>,G00 1,>F0,A00 FF1,A00 1,011,F00 1,A@4,?00 1,AG>,G00 2,4>0,?00 240,100 @,214,200 Po#. en"ityD2E (2,1,e"t.) 1F4 20G 111 4>F 1A2 4@ 1A4G 11F @02 44 20 >@@ ?1 F0?? 10@? 4@G ;;6.16 .r'an #o#. /D2E (2,1,e"t.) >>.2 40.? @>.1 >G.2 A>.> 42.G ?0.G >0.A @A.F 4G.@ 4G.G ??.@ A1.2 100.0 F?.1 100.0 72.87

State

Area (km2) 1?G?F G42A 1A024 1>A2 >>44 @AG>A 10@1 2100A FGA F@>1G

Bumi#utera C%ine"e 0n ian (/) (/) (/) AF.1 F>.> GA.0 >@.? AF.G F>.? 4?.A AA.?F ?A.A ?0.A F2.G A?.G G>.? @?.> FG.> G4.? ;1.2, @A.4 14.G @.? 2G.1 2A.> 1F.F 40.G @1.@A 10.@ 1@.2 2>.F 2F.? 2.? 4>.A 1A.? 1.? 21.:8 >.G F.1 0.@ >.A 1>.0 A.0 10.>D12E 20D1@E 1.@ 0.A 0.2 1@.@D14E 0.2 1@.4 1.@ 2.F 7.98

1o%or 2e a% 2e!antan Ma!acca Ne$eri Sem'i!an Pa%an$ Penan$ Perak Per!i" Sa'a% Sara3ak Se!an$or Teren$$anu FT 2ua!a Lum#ur FT La'uan FT Putra4aya Tota!"

2,A0>,A00 1244A0 A,0@F,>00 1,0A0,000 1,F22,A00 GA,A00 >A,000 28-29,-:,, FG>0 12GAA 24@ G2 14? 526-66 9

Source< 7ational 2ensus 2000 +epart ent of Statistics Malaysia. 5

3utra)aya data is for 2004, and the official 2010 esti ate is added into Selan#orHs population. 3opulation esti ates are rounded to the nearest hundred.

Po#u!ation a$e i"tri'ution tren " <or 2,,1=2,1,

>ear 2,,1 2,,2 2,,: 2,,9 2,,7 2,,; 2,,8 2,,6 2,1, ? 19 >ear" (/) @2.F @1.G @0.4 2G.F 2G.2 2?.F 2?.2 2F.F 2F.2 19 @ 7: >ear" (/) >@.4 >4.1 >A.A >>.1 >>.A >>.G >F.@ >F.F >?.1 A 7: >ear" (/) @.G 4.0 4.1 4.2 4.@ 4.4 4.A 4.> 4.F Po#u!ation (in mi!!ion") 24.12 24.F2 2A.G1 2>.4? 2>.?@ 2F.1? 2F.A4 2F.G0 2?.2A

Data from July 2010 2ey emo$ra#%ic rate" Population growth rate: 1.542% (2012 data) Pro4ecte Market S%are"

5. Pro uct 6ariety of ba)u &urun# i. ii. Ba)u ,urun# * < 2usto ade, RM 1?0 per unit Ba)u ,urun# B < Ready$ ade, RM1A0 per unit 6

Iubah i. Iubah * < 2usto e ade, RM1?0 per unit ii. Iubah B < Ready$ ade, RM1A0 per unit

:. Com#any Back$roun

2.M3*7: 7*MJ +*%J .F 172.R3.R*%1.7 RJ;1S%JRJ+ *++RJSS

SJR1 B.K%15KJ S+7 B4+ 20 FJBK*R: 2014 7.. G I*9*7 +%S F %*M*7 +JS* %*M17; S*R1, K+*7;, F>@00 MJ9*,* 0@ 20F2@?02 RMA00,000 RM20,000 100B M*9*:S1*7 .87J+ yseriboutiqueM# ail.co SK7;*1

%J9J34.7J 7KMBJR *K%4.R1LJ+ 2*31%*9 3*1+ K3 2*31%*9 S%RK2%KRJ .FS4*RJ4.9+17; J M*19 *++RJSS

Bi"ion %o beco e one of the lar#est quality custo asian re#ion. Mi""ion %he ission state ent of Seri"s Boutique will be used to prioriti!e tas&s that are necessary for the boutique to beco e one of the top businesses custo ers will #o to when needin# quality custo ade ite s that are ade to be unique. * three year ti efra e has been decided on and will #i'e the boutique enou#h ti e to build up its reputation throu#hout Malaysia. Seri"s Boutique will acco plish this tas& by bein# an inno'ator to custo ers loo&in# for a fresh loo& and unique desi#n that fits any personality. and ready ade Musli ah wear in

9. Mana$ement .ur ana#e ent tea , led by the 2hief J(ecuti'e officer -2J.0, is a co bination of 'ast s&ills and e(periences. 8e are positi'e that to#ether with her leadership, SJR1 B.K%15KJ S+7 B4+ will acco plish all the tar#et set. %he co pany"s or#ani!ational chart is as follows<
1unaina% 1aa<ar CEO

S%ari<a% Ca<iDa% CFO

Nor Nu%a Cuman +eve!o#ment

Ca!ima%ton Marketin$

A"yra< Sa!e"

Mu%ama Ea%iru in Stock Contro!!er F Purc%a"er

Mi"" > O#eration Su#ervi"or (Bietname"e)

7. Manu<acturin$ * Pro uction .utsource N hirin# tailor in 6ietna 2urrent / Future 2apital Jquip ent Require ents N Fi(tures / Fittin#s, 2o puter / 3rinter / 2ash Re#ister. Re#ulatory issues N 2usto +epart ent of Malaysia.

;. O#eration Seri Boutique will conduct business se'en days a wee& fro 10 a. . to 11 p. . Monday throu#h Sunday at Mydin Mela&a . +urin# the holiday seasons and 8

durin# special e'ents, store hours will be e(tended based on the re#ulation and ter s set by the Mydin 2orporation. *t this point, the retail store will ta&e require appro(i ately A00 square feet of the buildin#Hs a'ailable space. %he re ainder will be utili!ed for stoc& and ad inistrati'e purposes. 1n addition, all partners will wor& at pre ises based on )ob rotation. .ur co pany will secure erchandise fro local anufacturers at 6ietna . 8e will desi#n ba)u &urun# , tudun#, )ubah and etc and send the desi#n throu#h e ail to local tailor at %hanh ar&et in 4o 2hi Minh 2ity, 6ietna . .8e will also plan to ha'e access to the other local tailor in in the state -http://www.adongsilk.com/ ). 8e also will hired local representati'e to #uarantee the efficiency and stoc& purchase at 6ietna . Based on our research, all stoc& related with the clothes will be post throu#h local posta#e co pany -6ietna 3ost0.

%o control costs, trac& in'entory and ana#e stoc& le'els, an in'entory control syste will be set in place. %his will include the ini u a ount of stoc& in pre ises -A0B0 . *t this o ent , there are 2 types of clothes < ba)u &urun# and )ubah. For the current practice , a soft copy desi#n with quotation of price fro Seri Boutique will sent throu#h e ail directly to the desi#ner at 6ietna . *nd the representati'e fro their co pany will endorsed the quotation and double chec& the desi#n of products before deli'ery part. BAS0C PGOCESS CCAGT 9ocal +esi#ner will find desi#n $$$$O J ail 2onfir ation -Fabric P3riceP 5uality 0 $$$O 5uality 2ontrol -co pany representati'e0 $$$$$$$O 3ay ent -F0B0 $$$$$$$O Shippin#$$$$$$ O +eli'ery TAS2S 0N BO.T0H.ES +e"i$ner N +esi#nin# apparel that are trendy, unique and update with the de and fro the custo ers.

Ca"%ier N 1n char#e for financial

atter related with the sales collection.

Promoter N *cti'ely pro otin# products in boutiques, and other channel in pro otion. +ea!er N +ealin# with the business partner and co pany representati'e at 6ietna . SAMPLE OF OFF0CE LA>O.T

Ma!ay"ia = F.GN0T.GE * MANNEH.0N * EH.0PMENT TESCO MELA2A @ 7o.1 Ialan %un *bdul Ra!a&, FA400 3erin##it, Mela&a M>+0N MELA2A$ 7o. 12, Mydin Mall M1%2, 4an# %uah Iaya *yer ,eroh, FA4A0, Mela&a, FA4A0, Malaysia . G0ANT MELA2A $9ot 2$1@, Ialan %%2 G. %a an %e&nolo#i 2hen# FA2A0. Mela&a 02EA +AMANSAGA @7o.2 Ialan 3IK FP2, Mutiara +a ansara, 4F?00 3etalin# Iaya, Selan#or +arul Jhsan, Malaysia 3hone< Q->0@0 FF2> FFFF

8. Market Strate$y*A##roac% Marketin$ P!an .nline re#i e -Faceboo&, 8ebsite / Blo#0 3articipate in e(hibition -4alFest, ,arni'al Ksahawan, Io Sponsorship -8anita 4ari 1ni0 10

4eboh0

Pricin$ P!an Seasonal discount price Stoc& clearance price Bul& 3rice Me bership price Sa!e" #!an 3opulation around M1%2 R 10A A00 people 2harity sale 3op up pro o 2o petition Su##!ier" Ser !out "ue a##o $t $% $ter$at o$al &u##l er to del 'er e$d #rodu(t. ) et$am - *++*,-. TAILOR PHAM MINH #1amm $1ta lor2ya1oo.(om.'$ #1o$e0 08-62910511 132 +a&teur/ D &tr (t 1 ema l0

VESTON HUY HOANG 65 +a&teur Street/ D &tr (t 1 +1o$e0 08-67823422 HI HI 138 +a&teur Street/ D &tr (t 1 #1o$e0 84-838247812
LANA TAILOR - 130 3ra$ +1u St. 494 .e .o St - 3el0 584-510.22122404 84-

510.3911211
!AO "HANH SIL" - 101 3ra$ 6u$% Dao St./ 6o *$/ ) et$am. 3el0 584-510.

3861 818
THU THUY - 60 .e .o St./454 7%uye$ 31a 6o( St.488 3ra$ +1u St./ 6o *$. TONY the TAILOR - 294 7%uye$ Duy 6 eu/ 6o *$ -3el0 (84-510) 861 923

Malaysia N FKR71%KRJ P M*77J5K17 P J5K13MJ7% TESCO MELA2A @ 7o.1 Ialan %un *bdul Ra!a&, FA400 3erin##it, Mela&a M>+0N MELA2A$ 7o. 12, Mydin Mall M1%2, 4an# %uah Iaya *yer ,eroh, FA4A0, Mela&a, FA4A0, Malaysia . G0ANT MELA2A $9ot 2$1@, Ialan %%2 G. %a an %e&nolo#i 2hen# FA2A0. Mela&a 11

02EA +AMANSAGA @7o.2 Ialan 3IK FP2, Mutiara +a ansara, 4F?00 3etalin# Iaya, Selan#or +arul Jhsan, Malaysia 3hone< Q->0@0 FF2> FFFF

Gi"k Mana$ement P!an 1nsurance co'era#e for #oods deli'ery / property -Marine / 2ar#o 1nsurance0.

6.

Ba!ue Pro#o"ition

Bene<it" 2usto desi#n -custo ers are allowed to custo i!ed their clothes based on their preferences0 Ran#e of quality fabric -'arious types of fabric0 2o petiti'e price - prices offered to the custo ers are reasonable plus added 'alue0

Com#etition Buti& Ma a -offer 'ariety of wo en clothin#0 Buti& 7alhuda -focus on 'arious types of ba)u &urun# such ba)u &urun# 3ahan#, ba)u &urun# ce&a& usan# and odern ba)u &urun#0

Com#etitive A vanta$e 2o petiti'e 3rice and 4i#h 5uality Seri Boutiques collaborates with the partner in 6ietna in producin# a quality clothes at co petiti'e prices. %he ain desi#ns are fro the local desi#ners, and the production is done in 6ietna , a #ar ent hub in the *sian. %he co petiti'e cost of production at this country will help Seri Boutique to reduce its cost and increase its profit ar#in in the industry as co pared to its ri'als. 1n addition, choosin# 6ietna as the co pany"s strate#ic partners is a #ood choice because it has a #ood reputation in producin# a #ood quality product as co pared to other countries li&e 2hina and 1ndia based on the perception of consu ers. 7etwor&in# Seri Boutiques has an ad'anta#e because it a&es an alliances with local co pany in 6ietna . %his strate#y will help the co pany to build strate#ic direction and searchin# co petiti'e partner in the present and future ti es. 4a'in# a stable networ&in# do estically and internationally will brin# the #rowth and prosperity for the co pany. 12

2usto i!ed 3roduct 2usto ers can order a custo i!ed products fro the co pany, howe'er the co pany needs to ana#e this custo i!ed products differently as co pared to re#ular products in the store. +ue to that custo ers need to pay e(tra because this custo ade orders will in'ol'e different aterial, fabric and shippin# costs. 1,. Bu"ine"" Mea"urement F Financia!"

Sales / 2ost 3rice per unit B*IK ,KRK7; * B*IK ,KRK7; B IKB*4 * IKB*4 B ;rowth 3otential 1n year 201>,we are plannin# to open new outlet in ,uala 9u pur. Financin# Structure *ppendi( nu ber 1 1?0.00 1A0.00 1?0.00 1A0.00

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