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1. EXECUTIVE SUMMARY 1.0 Industry Overview 1.1. Introduction Bharti Airtel communication 2. SWOT ANALYSIS 2.1 Strengths 2.2 Weakness 2.3 Opportunities 2.4 Threats 3. PEST ANALYSIS 3.1. Political Factors 3.2. Economical Factors 3.3. Social Cultural Factors 3.4. Technological Factors 3.5. Demographics Factors 3.6. Legal Factors 3.7. Competitors Factors 3.8. Government regulations Factors 4. MARKETING MIX 4.1. Product 4.2. Price 4.3. Place 4.4. Promotion 5. RECOMMENDATION 6. BIBLIOGRAPHY 7. REFERENCE 8. CONCLUSION 1
Partners:
Network Equipment Equity Partner {Strategic} Partners of Telemedia services and Long Distance Services Wipro, Tellabs, Cisco, Nokia, Siemens, Alcatel Lucent, ECI. Partners of Information expertise IBM Customer services operation IBM Daksh, Firstsource & Aegis, Hinduja TMT ,Teleperformance, Mphasis, Impartiality Partner SingTel 4
Cost efficiency
Corporate responsibility:
Bharti Airtel limited promotes the employees to take judgment and devise the industry - relationship process between the public and surroundings. Corporate Social Responsibility in Bharti Airtel limited covers more public contact programs. This program is connecting the business of Bharti Airtel 5 The spirit of Bhartis dedication to CSR is surrounded in the company Values, which curtail its warm seized idea. The ethics are: Respond to the needs of customers Expectation and Good result From employees Progress the services resourcefully Visible and insightful in dealings with the shareholders morals, equality and life form will be proper conference and going away from submissive and lawful necessities Esteem greetings given towards shareholders and the public. Developing the atmosphere CSR way of life and pledge all through a three-split approach: Engage with shareholders Guarantee the policies and performs to the Shareholders Conducting programs for employees, and for the public. In Bharti Airtel Limited, each employee is aware to Corporate Social Responsibility issues and thus procedures are prejudiced.
2. SWOT ANALYSIS:
Environmental Analysis and informations of the organizations are separate into internal (strengths and weaknesses) and external issues (opportunities and threats). Once these issues concluded, SWOT investigation concludes what may support the firm to complete its objectives, and what difficulty should be overcome to complete the desired consequences. Source: (http://answers.com/topic/swot-analysis(Investment dictionary) 6 2.1 STRENGTHS: Price gain Present influential in superiority service Biggest sharing network Capability to continuously improvement Extremely skilled workers Commercial enthusiasm Airtels improved fair play and advertise top. 2.2 WEAKNESSES:
Evidence integrity Price anxiety Call for Government sustain Responsiveness Vending and advertising 2.3 OPPORTUNITIES: Maintain enthusiasm and dedication Airtels marketplace growing at other service contributor Accomplish superior worth service Mutual trade needs to be survey Little dispersion level in urban. 7 2.4 THREATS: Overseas deal Global movement Need inclusive equality in telecom tariff Other rivalry
winning bidders would be permitted to offer 3G services. Bharti Airtel selects long-term and contrarians funds are believed to be collecting shares of telecom firm. Bharti Airtel, which registered 2.5 million downloads of mobile applications contained by 30 days to begin of its application stores, its possibly the first pointer that operators, and not handset makers, will drive this space in emerging markets. Fifty-year-old Mittal took over the charge from Harsh Pati Singhania after the conclusion of FICCIs 82nd Annual General Meeting (AGM) which was attended by Finance Minister Pranab Mukherjee. 1. Educate and Inspire 2. Support Talent to Bloom Scholarships and Mentorship 3. Public Health 4. Rural Empowerment 5. Disaster Relief 6. Cultural Connect - Be one with India's diversity Source: (http://www.economictimes.indiatimes.com-news/by/industry-telecomMobile-applications-business-to-keep-telcos). (The Wall Street Journal reports) 9
3.4 TECHNOLOGICALFACTORS:
Bharti AirTel Limited provides roaming services and other value added services first time in India telecomm industry. Customer care services are efficient. Gateway of e-commerce, Bharti AirTel Limited Introduced the broadband services, extensive distance services, and internet services. Nokia Siemens will be expanding and upgrading the operator's 2.5G network to increase network capacity by 50 percent in eight service areas. Bharti Airtel Limited has started its Internet Protocol Television (IPTV) services, this service play a vital role in the country. Bharti AirTel Limited invest Rs 500 crore in network improvement and another Rs 100 crore in connected activities in the current economic in the North East region.
got delayed due to it delay in security clearance from the government. At present its introduced by Bharti AirTel Limited in Chennai and Bangalore. Source :(http://www.india-server.com/news/government-to-launch-mobilenumber21513.html)
2. Post-paid 3. Blackberry 4. Wireless 5. Hand held. Value Added Services (VAS): VAS plays a vital role in AirTel Mobile Services. The different value added services provided by Airtel are Instantaneous sense of balance Enquiry (24X7) boost ups facilities Identification Caller line Hello Tunes & Ring Tones GPRS (General Packet Radio Service) Easy Postpaid invoice collection Company Solutions
4.2 Price:
The Call rates in the minds of the consumers are one of the highest for Reliance compared to other service providers. Further, the consumer seems to be spoilt with promotional offers, with almost all the players offering various 13 promotional schemes. Reliance, Hutch, Airtel, Idea, and Tata have nearly the same perception about Promotional schemes among the consumers. From the survey it was found that the selection of a service provider was very much dependent upon both Price of the connection and call rates as well as the Promotional schemes that the company launches. Customer base cost strategy Elastic price methods Restricted by Telecom Regulatory Authority of India
INR 9.20 Sao Tome & Principe, Guinea Bissau, Diego Garcia, Cuba, Nauru, Solomon Islands, Sakhalin ,Vanuatu, Tuvalu, INR 40.00 14 Cook Islands, Norfolk Island SMS Home text INR 1.00 Country Wide text INR 1.5 World Wide text INR 5.00 OTHER DETAILS **The SMS charges as applicable is per 160 characters
4.3 Place:
AIRTEL offers its mobile GSM services in 95 cities. 1. Distributors like wholesalers and retailers. 2. Channel distributions. 15 3. Store outlets 4. Marketing through sales assistants 5. Street vendors
4.4 Promotion:
Bharti AirTel Limited provides Global System for Mobile Communications mobile services across India in 24 telecom circles. Bharti AirTel Limited group offers broadband & telephone services in 94 cities The Enterprise services group into two subunits Carriers
Services Both these services are provided under the Airtel brand. AirTel Mobile Campus major power to connect with anytime anywhere access to associates and community. Huge size publishes banners and video advertising are the promotional activity to promote the sales. Big celebrities like Bollywood actor and actress and sports mens like Sachin are roped in to approve the product. Bharti AirTel got its naming tune from A.R. Rehman, he is the Oscar won person who delightful the music; this naming tune is the most downloaded tune in India. Extraordinary discounts in calling cards & sms services.
5. RECOMMENDATIONS;
Pricing: In this market situation/ competitors of telecom providers go well with local conditions, then there should be flexible pricing mechanism (either at central or local level.) Improvement in technology: Bharti Airtel shift into third invention switches by replacing its c-dot switches. It will develop the quality of service to desired level and offer an instantaneous integration with the nationally network. Transmission towers wants be improve to avoid no signal pockets. Increased Focus: To increase focus on low end consumers. It should expand its rural network coverage to widen its customer base. 17 Flexible pricing mechanism The majority of perspective customers are teenagers, so AirTel ads should be more focused around them. Internet charges should be reasonable to the customers. Mms facility is also too costly Majority information technology corporate company use internet so they might require a high speed process AirTel need to make its on strong network to the Competitors. Need more customer attractions. Conduct extra curricular activities for the public to attract the social awareness.
6.BIBLIOGRAPHY:
GPRS - General Packet Radio Services GSM - Global System for Mobile CDMA - Code division multiple access TRAI - Telephone Regulatory authority Of India BSNL - Bharat Sanchar Nigam Limited MTNL - Mahan agar Telephone Nigam Limited TTSL - Tata Tele Services MNP - mobile number portability DOT - Department of telecommunication IPTV - Internet Protocol Television OSS - Operational support systems MVNO - Mobile Virtual Network Operator ISDN - Inter Services Digital Network 18
7. REFRENCES:
www.airtel.in www.airtel-broadband.com www.airtel-vodafone.je/ www.app.airtel.in/pcsecure/ www.trai.gov.in www.hindustantimes.com www.news.bbc.co.uk/2/hi/8515904.stm http://www.economywatch.com/world-industries/telecommunications http://www.india-server.com/news/government-to-launch-mobile-number http://economictimes.indiatimes.com http://www.thaindian.com/newsportal/business/bharti-sees-modest-rise-in-netprofitlead http://www.answers.com/topic/swot-analysis(Investment dictionary)
8. CONCLUSION:
Bharti Airtel Limited (Airtel) is most successful brand in India with largest market distributors. Apart from other competitors, Bharti Airtel limited moving number one in the world. Success is based on three pillars1. Connectivity 2. Affordability and 3. Innovation The heart is connectivity, i.e. the network 19 Pre paid traffic plan services are more luxurious than post paid plan service. Bharti Airtel Limited begins extensive and prominent division to go with that of the challengers. The supply group shall build the creation detectable along with presented to well-located positions. 20