Sei sulla pagina 1di 23
FINDING YOUR WHY STEP 1 TO FUNCHARTING LEADERSHIP #funchartingleadership @imcijaye
FINDING YOUR WHY STEP 1 TO FUNCHARTING LEADERSHIP
FINDING YOUR WHY
STEP 1 TO FUNCHARTING
LEADERSHIP
FINDING YOUR WHY STEP 1 TO FUNCHARTING LEADERSHIP #funchartingleadership @imcijaye

#funchartingleadership @imcijaye

WHY does WHY Matter? People do not buy into WHAT or HOW you do it,
WHY does WHY Matter?
WHY does WHY
Matter?

People do not buy into WHAT or HOW you do it,

they buy WHY you do it.

The most successful businesses / individuals

across the globe that truly understand this have made such a huge difference in the world

that they have amassed a following of loyal

customers / fans that no one can ignore.

that they have amassed a following of loyal customers / fans that no one can ignore.

#funchartingleadership @imcijaye

Mahatma Gandhi • Civil rights advocate • Pioneer of Satyagraha, or resistance through mass non-
Mahatma Gandhi
Mahatma Gandhi

Civil rights advocate

Pioneer of Satyagraha, or

resistance through mass non-

violent civil disobedience

Even after his death, Gandhi's commitment to non-violence

and his belief in simple living

making his own clothes, eating a vegetarian diet and using fasts for self-purification as well as a

means of protesthave been a

beacon of hope for oppressed

and marginalized people throughout the world.

have been a beacon of hope for oppressed and marginalized people throughout the world. #funchartingleadership @imcijaye
have been a beacon of hope for oppressed and marginalized people throughout the world. #funchartingleadership @imcijaye

#funchartingleadership @imcijaye

Nelson Mandela • • “What counts in life is not the mere fact that we
Nelson Mandela
Nelson Mandela
• •

“What counts in life is not the mere fact that we have lived. It

is what difference we have

made to the lives of others that will determine the significance of the life we

lead.” — Nelson Mandela

Highly controversial to some but a leader in courage and

change nonetheless.

#funchartingleadership @imcijaye

Martin Luther King Jr. • • • • One of the worlds most highest achievers
Martin Luther King Jr.
Martin Luther King Jr.
• • • •

One of the worlds most

highest achievers of all

times.

Nobel Peace Prize 1964

Spoke up for civil rights

“I had a dream speech”

voted one of the top 10

greatest speeches in history.

#funchartingleadership @imcijaye

• Boxer, philanthropist and social activist • Referred to as: Greatest of all time. •

Boxer, philanthropist and social activist

Referred to as: Greatest of

all time.

He also embodies the true

meaning of a champion

with his tireless dedication to the causes

he believes in.

He encourages the best out of everyone.

to the causes he believes in. • He encourages the best out of everyone. Mohammed Ali
Mohammed Ali
Mohammed Ali
to the causes he believes in. • He encourages the best out of everyone. Mohammed Ali

#funchartingleadership @imcijaye

What Is The Point? They are all agents of change! • Leaders like Gandhi, Mandela,
What Is The Point?
What Is The Point?

They are all agents of change!

Leaders like Gandhi, Mandela, MLK & Mohammed Ali believe so strongly in their mission and that

their mission is bigger than them…that they

cannot help but to attract others.

Their WHY is never rooted in fame or fortune

(even if it is wonderful and plentiful)

Their WHY is rooted in CHANGE.

or fortune (even if it is wonderful and plentiful) • Their WHY is rooted in CHANGE

#funchartingleadership @imcijaye

• They too challenged the status quo • They encouraged everyone internally / externally to

They too challenged the status quo

They encouraged everyone internally /

externally to think different

They transformed multiple INDUSTRIES that were the same or stagnant for years (ie: home computing, music, mobility etc.)

They believed in making lifestyle

solutions that made life easier, better &

more fun.

They encouraged staff to AMAZE

themselves!

They remind staff that SIMPLE isn’t SIMPLE

staff to AMAZE themselves! • They remind staff that SIMPLE isn’t SIMPLE Apple Inc. #funchartingleadership @imcijaye
Apple Inc.
Apple Inc.
staff to AMAZE themselves! • They remind staff that SIMPLE isn’t SIMPLE Apple Inc. #funchartingleadership @imcijaye

#funchartingleadership @imcijaye

• Redefined the entire concept of corporate culture. • They thrive on a strong internal

Redefined the entire concept of corporate culture.

They thrive on a strong

internal culture that cares

about service (among the company and customers).

They don’t sell shoes, they

deliver WOW.

the company and customers). • They don’t sell shoes, they deliver WOW. Zappos.com #funchartingleadership @imcijaye
Zappos.com
Zappos.com
the company and customers). • They don’t sell shoes, they deliver WOW. Zappos.com #funchartingleadership @imcijaye

#funchartingleadership @imcijaye

Zappos.com Continued #funchartingleadership @imcijaye
Zappos.com Continued
Zappos.com
Continued
#funchartingleadership @imcijaye
#funchartingleadership @imcijaye
What is the secret? WHAT DO THEY ALL HAVE IN COMMON? #funchartingleadership @imcijaye

What is the secret?

WHAT DO THEY ALL HAVE IN COMMON?
WHAT DO THEY ALL HAVE IN
COMMON?
What is the secret? WHAT DO THEY ALL HAVE IN COMMON? #funchartingleadership @imcijaye

#funchartingleadership @imcijaye

It’s Not About The Money If they did it for “ “fame” or “fortune” it
It’s Not About The Money
It’s Not About The
Money

If they did it for “ “fame” or “fortune” it would not be authentic.

PLUS: Making money and FAME are NOT a Why. Revenues, profits, salaries and other monetary /

superficial measurements are simply results of what

we do.

If the previous leaders did it for these things, they

would not sustain their efforts.

If the previous leaders did it for these things, they would not sustain their efforts. #funchartingleadership

#funchartingleadership @imcijaye

#funchartingleadership @imcijaye
#funchartingleadership @imcijaye

#funchartingleadership @imcijaye

It Is About Beliefs Beliefs that: • Fuel passion ( WHY ) • Build communities
It Is About Beliefs
It Is About Beliefs

Beliefs that:

Fuel passion (WHY)

Build communities

Give others a voice

Offer appreciation or rewards (often

intangible or intrinsic)

Instil trust

Evoke CHANGE!

or rewards (often intangible or intrinsic) • Instil trust • Evoke CHANGE! #funchartingleadership @imcijaye

#funchartingleadership @imcijaye

Think Act & Communicate From The Inside Out

Think Act & Communicate From The Inside Out #funchartingleadership @imcijaye • Leaders and organizations with the
#funchartingleadership @imcijaye
#funchartingleadership @imcijaye

Leaders and

organizations with

the capacity to inspire…

think,act and

communicate from the

inside-out.

It’s Not Logic; It’s SCIENCE! • If you look at a cross-section of the human
It’s Not Logic; It’s SCIENCE!
It’s Not Logic; It’s
SCIENCE!
It’s Not Logic; It’s SCIENCE! • If you look at a cross-section of the human brain,

If you look at a cross-section of the human brain, what you see is that it is actually laid out in three major

components that correlate perfectly with

The Golden Circle.

Our newest brain, our Homo-sapien brain, our neo-cortex, corresponds with the What level. The neo-cortex is responsible for all of our rational and

analytical thought and language.

The middle two sections make up our limbic brain. Our limbic brain is responsible for all of our feelings, like

trust and loyalty. It’s also responsible for

all human behavior, all decision-making, and it has no capacity for language.

for all human behavior, all decision-making, and it has no capacity for language. #funchartingleadership @imcijaye

#funchartingleadership @imcijaye

Science Prompts Behavior When we communicate from the outside-in, though people can understand vast amounts
Science Prompts Behavior
Science Prompts
Behavior

When we communicate from the outside-in, though people can understand vast amounts of complicated

information like features, benefits, facts and figures,

it just doesn’t drive behavior.

When we can communicate from the inside-out, we’re talking directly to the part of the brain that

controls behavior and decision-making, and then

people rationalize their decisions with the neo- cortex.

and decision-making, and then people rationalize their decisions with the neo- cortex. #funchartingleadership @imcijaye

#funchartingleadership @imcijaye

This Is WHY This is WHY FUNCHARTing works so well. When we find & focus
This Is WHY
This Is WHY

This is WHY FUNCHARTing works so well.

When we find & focus on our “WHY” FIRST we build the right connections and attract the right people.

on our “WHY” FIRST we build the right connections and attract the right people. #funchartingleadership @imcijaye

#funchartingleadership @imcijaye

Mission Statements #funchartingleadership @imcijaye
Mission Statements
#funchartingleadership @imcijaye
From Strategy To WHY Your WHY is not necessarily something you say or publicize… But
From Strategy To WHY
From Strategy To
WHY

Your WHY is not necessarily something you say or

publicize…

But it is the underlying REASON behind the mission,

vision and values of your organization / cause.

Working through these helps us develop extremely

effective WHY FACTORS.

/ cause. Working through these helps us develop extremely effective WHY FACTORS. #funchartingleadership @imcijaye

#funchartingleadership @imcijaye

Getting To WHY Why
Getting To WHY
Why
Vision
Vision

What do we

“intend” to

do?

Mission
Mission

How are

we doing

it?

Values
Values

What core

beliefs

surround our

efforts?

we doing it? Values What core beliefs surround our efforts? Positioning How do we make it
Positioning
Positioning

How do we make it unique?

What is

the

underlying

PURPOSE?

#funchartingleadership @imcijaye

Turning Your WHY Into An Experience No matter how you get to your WHY…it should
Turning Your WHY Into An Experience
Turning Your WHY
Into An Experience

No matter how you get to your WHY…it should

be the driving force behind all of your efforts.

The people you attract, will come because of it.

And STAY with you!

of your efforts. The people you attract, will come because of it. And STAY with you!

#funchartingleadership @imcijaye

A New Twist On FUN When you live in your WHY – your passion will
A New Twist On FUN
A New Twist On FUN

When you live in your WHY your passion will be evident and you will automatically inspire

others.

The next step is to have FUN with it. I.E.:

1.

2.

3.

Find & Focus your event WHY Factors

Unify your WHY Factors with the right people

Nourish everyone’s needs and wants.

Unify your WHY Factors with the right people Nourish everyone’s needs and wants. #funchartingleadership @imcijaye

#funchartingleadership @imcijaye