T H E L O C A L E X P E RT S

Product Development

Intercultural Management and Training"

elaborated on behalf of

EAC
Shanghai, January 26th, 2014 EAC- Euro Asia Consulting PartG Munich / Shanghai / Mumbai/ Moscow

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Intercultural management is not a snappy slogan, intercultural capability can often determine the success or failure of an international company
The Rise of Intercultural Matters
In our era, there are seldom companies which dont have foreign business However pure import and export business is losing strategic importance , because customer needs of target sales market is now changing very fast and local competiton is growing stronger. At the time a company has made decision to build up local footprint, the problem of interculture will arise, mainly are Which managers of our company are most suitable as expatriate? How to manage foreign employee in target countries? How to improve cooperation of an international team? How to integrate intercultural issue into companys overall strategy? How do the business and cultural environment of the new country look like? How can I achieve career success in a new place? What are the characteristics of new generation staff? What are important for them? How to retain foreign employee in my management area? Other headaching issues e.g. relocation (visa, accormodation, education etc.) Personal level intercultural questions Company level intercultural questions

Andere Lnder, andere Sitten Intercultural management can be a core strategy of an international company, and has essential influence for success or failure of a companys foreign business
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Team expertise is a weakness of EAC for intercultural projects, but our overall capability is not to underestimate
Overview of Intercultural Product Ideas and EAC Capability Assessment
EAC Resource Assessment
1 Assessment

Product Ideas
Intercultural Training China
Chinese culture and business philosophy preparation Communication skill with local employee Negotiation skill with local customers, suppliers etc. International project management Intercultural team building

Expat Potential Evaluation

Expats intercultural capabilities assessment

Companys intercultural capability assessment

2 Team Organization (EAC Shanghai) Manager BD Trainer 1 Trainer 2

Relocation China

Support for documents (work permit, visa, health check) Basic language training Accommodation finding Support for integration of family members Reintegration of Expat returning home
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Source: EAC- Euro Asia Consulting

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EAC Intercultural Training to offer a holistic training package for company, manager/ staff for successful mastery of intercultural skills in China
IT PE RE

New Product Deep-Dive: Intercultural Training China

Operational Excellence: Company/ Personal Intercultural Training
Concept Processes/ Tools

Helping company/ manager/ foreign staff to manage intercultural challenges successfully

Standardized tools EAC Intercultural Training Package

1-2 days intercultural assessment (understanding intercultural company goal and manager/ staff goal for international dispatch, current international team setup and potential fields of tense)
Based on EAC Intercultural Empowerment1) to offer countryspecific preparation, intercultural awareness, communication skills with local staff, international project management, negotiation skill with local customers and suppliers, basic language coach etc. Result of the Intercultural Training will be a feedback sheet filled by participant to check the customer satisfactory degree and understanding level of teaching contents

Check-list and standardized intercultural package tools to be introduced

Based on customer needs, customized teaching package can be developed Acquisition approach:

Teaser: Emphasis of EACs business insights into success of German companies in China and impact of interculture on business operations Sample video: Send video of EACs intercultural trainings flow, real training screenings and value-add for customer Target clients: Mid- to large-sized clients
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Source: EAC- Euro Asia Consulting

1. Document package to be developed

EAC Potential Evaluation with analysis of an individuals potential to capture the participants intercultural competency as well as his or her preferences
IT PE RE

New Product Deep-Dive: Potential Evaluation

Operational Excellence: Expat Potential Evaluation
Concept Processes/ Tools

Helping to capture and assess participants intercultural capabilities and identification of improvement areas

Standardized tools EAC Potential Assessment Tool

Assess candidates for the clients company to identify who are competent for international assignment and international teamwork and how their real performance of intercultural management skills look like
Provides concrete advice on how the clients company can develop their employees skills in order to prepare them for intercultural work as best as possible and tailors all subsequent intercultural trainings exactly to the needs of company, their staff and their project conditions Outcome of the Potential Evaluation will be a report with performance status of the participant and his/ her/ their strengthen and weakness of intercultural skills, and provide practical and tailor-made advices for improvement

Check-list and standardized Potential Assessment Tools to be introduced (this tool can be partly based on our existing assessment tool for HR project, but needs to be further improved and adapted for intercultural purpose)
Acquisition approach:

Teaser: Emphasis of EACs HR assessment and recruitment projects, with focus on intercultural aspects Challenging part: a tool to assess a participants intercultural capabilities can be very different from our existing excel tool for HR projects Target clients: Small, mid- to large-sized clients
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Source: EAC- Euro Asia Consulting

EAC Relocation Service is a kind of international assignment management, which supports expats efficiently during their individual international challenges
IT PE RE

New Product Deep-Dive: Relocation Service

Operational Excellence: Relocation Service
Concept Processes/ Tools

Helping clients to have trouble-free foreign assignment

Standardized tools EAC Trouble-free Integration

Different from EACs existing implementation service, Relocation Service is focused on the personal side, to provide schedule and route planning, accommodation recommendation, meetings arrangement, visa and working permit application support, integration support for client (Clevel managers) and his/ her family members, e.g. recommendation education possibilities for children etc.
The true value of the offering of Relocation Service is to help C-level managers to fully concentrate on his key company tasks by means of trouble-free and fast integration into local environment Results will be evaluated with a frequent status check with the client regarding his needs or concern

Tailor-made integration concept for individual or for a group of staff, e.g. integration concept differentiation considering country, level of the staff, family status etc.
Acquisition approach:

Teaser: an integration concept will be introduced to clients, with excerpt of EACs integration database which comprises of various conditions e.g. suitable living area recommendation, schedule planning tool, as best and as convenient as possible Notice: EAC needs to establish a network with people and service providers covering different aspects for integration Target clients: Small- to mid-sized clients
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Source: EAC- Euro Asia Consulting

While doing preparation, use EACs existing know -how and methodology, but we shall always keep in mind about the difference of strategy and intercultural projects
Proceed to Next Steps Preparation

Build team Start with EAC internal staff, put those who are with extroverted personality into the team and hire one intern to do supportive tasks

Build knowledge pool and develop methodology Buy and read books about intercultural management, collect company internal opinions about interculture, find several intercultural areas which are most problematic for an international company. Finally, based on these inputs, develop an EAC methodology to identify and solve intercultural problems

First round marketing and acquisition test Write articles and publish on EACs website and other public media. While EACs partners talk to existing or potential customers, try to address some intercultural topics and mention EACs intercultural service to check their reaction

First Project, a test project Maybe EAC can start a first project with one of our existing customers, we can offer them with low budget, or even free of charge (but here only for one individual, with limited intercultural management service) to check the level of our intercultural service products

Source: EAC- Euro Asia Consulting

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T H E L O C A L E X P E RT S

EAC- Euro Asia Consulting PartG

Heimeranstrasse 37 80339 Munich / Germany Phone: +49 89 92 29 93-0 Fax: +49 89 92 29 93-33 E-mail: eac-muc@eac-consulting.de www.eac-consulting.de

EAC- Euro Asia Consulting Rep. Office

Sunyoung Centre, Rm. 1702 398 Jiangsu Road 200050 Shanghai / China Phone: +86 21 63 50 81 50 Fax: +86 21 32 50 59 60 E-mail: eac-sha@eac-consulting.de

Changzhou Euro Asia Consulting Co., Ltd.

Bldg No. 2, Tenglong Road,Wujin Economic Development Zone 213149 Changzhou, China Phone: +86 21 63 50 81 50 Fax: +86 21 32 50 59 60 E-Mail: eac-sha@eac-consulting.de

EAC- Euro Asia Consulting Pvt. Ltd.

306-310, Peninsula Plaza, A/ 16, Veera Industrial Estate Off New Link Road, Andheri (West) 400 053 Mumbai / India Phone: +91 22 26 74 24 91 Fax: +91 22 26 74 24 81 E-mail: eac-mum@eac-consulting.de

EAC- Euro Asia Consulting OOO

ul. Petrovka 27 107631 Moscow / Russia Phone: +7 49 59 56 63 26 Fax: +7 49 59 56 82 63 E-mail: eac-mos@eac-consulting.de

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