Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Mission Statement
F itness is fuel for women who are serious about being healthy and staying strong. The brand ignites action with fun, effective workouts, easy and delicious food, and the best styles and gear that help her not only achieve her body goals but also look great doing it. By providing tools that build more than muscles, Fitness pumps up her true strengthcondence.
Editorial
OCTOBER 16
On Sale:
DECEMBER 10
Your Health
2014 Calendar
Space Close/ Materials Due:
NOVEMBER 13
On Sale:
JANUARY 7
JUNE 30
Troubles, Solved Everything You Need to Know About Hydration Grilling Recipes
MARCH
Best New Tips and Products for
DECEMBER 18
On Sale:
FEBRUARY 11
Beautiful Skin Running Package Trouble Zone Toners Are You Sick or Are You Tired? Salt: How It Affects Our Health How to Avoid Restaurant Fat Traps
SEPTEMBER
The Best Makeup for You Fall Fashion Burn 500 Calories Workout The New Thinking on Pain Relief How to Make Over Your Lunch
JUNE 18
On Sale:
AUGUST 12
APRIL
Hair That Makes You Happy Shrink 2 Sizes Workout Sneaker Guide Sexual Health Guide Secrets of the First Year of Weight Loss What to Eat When
JANUARY 22
On Sale:
JULY 23
MARCH 18
On Sale:
SEPTEMBER 16
MAY
Bikini Body BootcampWorkout & Diet Summer Beauty Prep The Best Swimsuits for Your Shape What to Eat to Beat Stress Special Package: How to Be Stronger Salt: How It Affects Our Health
Space Close/ Materials Due:
FEBRUARY 26
On Sale:
NOVEMBER-DECEMBER
Holiday Beauty: Festive Lips & Tips Slim Without the Gym Workout Gear Gift Guide Prediabetes: The Hidden Health Threat Are You Eating Enough to Lose Weight? Holiday Party FoodsAppetizers
APRIL 22
SEPTEMBER 3
On Sale:
OCTOBER 28
JUNE
Skin Cancer Beauty Report 7-Day Total Body Turnaround Workout Summer Fashion Your Brain: An Owners Manual Fitness Brought Us Together Healthy Food Awards
& Desserts
APRIL 2 MAY 27
On Sale:
Editorial
Betty Wong
EDITOR IN CHIEF
B etty Wong became Editor-in-Chief of Fitness in September 2008. Under her leadership, Fitness has won numerous industry awards for its magazine stories and digital properties, including a MIN Editorial & Design Award, Ad Age Media Vanguard Award and Folio Eddie Gold Award. Prior to Fitness, Wong served as Executive Editor of Family Circle since 2005. Her strong background in the womens and lifestyle elds was cultivated as Health Director at Ladies Home Journal, Executive Editor at Working Mother, Senior Editor at Parents and Editor-in-Chief of Parents Baby.
Editorial
Editorial Excellence
Fitness dominates the category with a whopping most credible and celebrated Health & Wellness environment for your brands message.
15 NATIONAL HEALTH INFORMATION AWARDS
2 GOLD Make It Happen, March 2011 Meet the Knockers, October 2011 7 SILVER Eat to Beat Skin Cancer, May 2011 Banish Belly Bloat, June 2011 Heal Better, June 2011 The Thing About Spring, May 2011 The Halo Effect, October 2011 Recovery Mission, September 2011 The New Power Brew, April 2011 4 BRONZE Diet Rules That Are Meant to Be Broken, January 2011 Get More Energy, February 2011 You Only Fitter, May 2011 Its a Family Affair, March 2011 2 MERIT The Resolution Solution, January 2011 Power Hour, September 2011
Editorial
Editorial Breakdown
14%
Beauty
6%
Lifestyle
35%
Fitness
3%
7%
Fashion
14%
Health/ Medical Science
21%
Food/Nutrition
it Ed s s lne 70% Health & Wel
The
Editorial
Editorial Breakdown
4%
11% Lifestyle
13% Beauty
15% Beauty
9% Fashion
22% Fitness
26% Food/Nutrition
18% Fashion
9% Health/ Medical Science
ss
3%
Self Help/ Relationships
11% Lifestyle
12% Beauty
13% Lifestyle
10% Self Help/ Relationships
15% Fashion
12% Health/Medical Science
Circulation
Regional Circulation
Washington Montana Oregon Idaho Wyoming Iowa Illinois Colorado Kansas Missouri Kentucky Tennessee Arkansas Mississippi Alabama Georgia North Carolina South Carolina Indiana Ohio West Virginia South Dakota North Dakota Minnesota Wisconsin Michigan Nebraska Utah California New York New Hampshire Massachusetts Rhode Island Connecticut New Jersey Delaware Maryland Virginia Maine Vermont
Nevada
Pennsylvania
Oklahoma
Texas
Hawaii
Louisiana Florida
PAID & VERIFIED REGION CIRCULATION New England 80,112 Mid-Atlantic 216,829 South-Atlantic 272,931 East South Central 67,479 East North Central 238,083 West South Central 130,901 West North Central 121,609 Mountain 104,739 P acic 234,244
Canada, District of Columbia and miscellaneous 33,589
1,500,516
Source: ABC Statement, 12/31/2012
Reader Prole
40 $65,113
MEDIAN HHI MEDIAN HOME VALUE EMPLOYED
$220,289 72%
ATTENDED/ GRADUATED COLLEGE+
63%
48%
MARRIED
43%
ANY CHILDERN
63% 80%
OWN A HOME A OR B COUNTIES
16%
AGE 18-24
63%
HHI $50K+
38%
AGE 18-34
54%
HHI $60K+
73%
AGE 18-49
42%
HHI $75K+
56%
AGE 25-49
32%
HHI $100K+
65%
AGE 25-54
44%
AGE 35-54
Contacts
CHICAGO
333 N. Michigan Avenue Suite 1500 Chicago, IL 60601
Erica Alpers
SAN FRANCISCO
101 Montgomery Street Suite 1300 San Francisco, CA 94104
Amy Macauley
TEXAS
WP Media, LLC 1900 McKinney Ave #2403 Dallas, TX 75201
Kim Wilson
DETROIT
1050 Wilshire Drive Suite 330 Troy, MI 48084
Karen Barnhart
LOS ANGELES
1990 South Bundy Drive Suite 500 Los Angeles, CA 90025
Diana Trinks
ON SALE
10/22/12 12/18/12 11/21/12 1/15/13 12/19/12 2/12/13 1/22/13 3/12/13 2/22/13 4/16/13 3/22/13 5/14/13 4/30/13 6/25/13 6/21/13 8/13/13 7/22/13 9/17/13 10/22/13
November/December 9/2/13
$160,080 $122,780 $98,490 $72,590 $32,550 $145,160 $110,410 $88,670 $65,330 $29,530
BLACK & WHITE Full Page 2/3 Page 1/2 Page 1/3 Page 1/6 Page COVERS 2nd 3rd 4th
Non Metallic 5th color Metallic 5th color Copy split A/B Split BRC/insert copy split
**Partial copy splits = full page cost**
UNIT SIZE
SPREAD
WIDTH X LENGTH
NON BLEED
WIDTH X LENGTH
BLEED
WIDTH X LENGTH
WIDTH X LENGTH
TRIM
1 1 1 1 2 2
15-1/4 x 10 7-3/8 x 10 4-3/4 x 10 7-1/4 x 6-1/2 4-3/4 x 7 3-1/2 x 10 7-1/4 x 4-7/8 15-1/4 x 4-7/8 2-1/4 x 10 4-3/4 x 4-7/8 7-3/8 x 3-1/4
16 x 10-3/4 8-1/8 x 10-3/4 5-1/4 x 10-3/4 8-1/8 x 7 5-1/4 x 7-1/2 4-1/8 x 10-3/4 8-1/8 x 5-3/8 16 x 5-3/8 2-7/8 x 10-3/4 5-1/4 x 5-3/8 8-1/8 x 3-3/4
15-1/4 x 10 7-3/8 x 10 4-1/2 x 10 7-1/4 x 6-1/4 4-1/2 6-3/4 3-3/8 x 10 7-1/4 x 4-5/8 15-1/4 x 4-5/8 2-1/8 x 10 4-1/2 x 4-5/8 7-3/8 x 3/1/8
15-3/4 x 10-1/2 7-7/8 x 10-1/2 5 x 10-1/2 7-7/8 x 6-3/4 5 x 7-1/4 3-7/8 x 10-1/2 7-7/8 x 5-1/8 15-3/4 x 5-1/8 2-5/8 x 10-1/2 5 x 5-1/8 7-7/8 x 3-1/2
/2 HORIZONTAL
/2 HORZ SPREAD
1
/3 VERTICAL
1
/3 SQUARE
/3 HORIZONTAL
MATERIAL DELIVERY
MEREDITH AD EXPRESS:
To join go to: https://meredith.sendmyad.com NOTE: When establishing an account please observe the Minimum Requirements to avoid processing errors. C reate an account if you have not already done so. C hoose: Send My Ad C hoose Publication: Fitness C hoose Issue: e.g. March S end Color Proofs to Julee Evans at the address below.
FOR MATERIALS EXTENSIONS OR PRODUCTION QUESTIONS, CONTACT:
Julee Evans Meredith Content Center 1716 Locust Street, LS227 Des Moines, IA 50309 515-284-3531 julee.evans@meredith.com
Materials for all processes will be held for one year then destroyed, unless otherwise notied.
ROTOGRAVURE TITLES
Better Homes & Gardens, Ladies Home Journal & More magazines will require a 5% minimum dot to print the highlight areas & square-up on edges. Fade off dot is 3%
Single page ads should be built to 100% trim size with the marks &
bleeds option turned on. If ad bleeds, extend bleed a minimum of 1/8 beyond trim. Keep live matter in a minimum of 14 inside trim dimensions.
PROOF REQUIREMENTS
Advertiser understands that if they do not supply a SWOP certied color proof with color bars or if they supply a color laser proof that Meredith cannot guarantee a color match to the supplied proof and will print to the supplied le.
Partial page ads should be build to 100% of their actual trim size
with the marks & bleeds option turned on. If ad bleeds, extend bleed a minimum of 1/8 beyond trim. Keep live matter a minimum of 14 inside trim dimensions.
All non-bleeds ads should be built to 100% of the non-bleed specs. All Bleed Ads Keep live matter a minimum of 3/8 inside the bleed
dimensions on all four sides.
Supply a minimum of TWO composite SWOP certied proofs for color (American Baby requires THREE). Proofs must be made from supplied le. Proofs must be 100% of size. Proofs must be SWOP certied. For an up-to-date list of SWOP approved color proofs, please visit:
www.swop.org.
Spread Ads: Keep live matter 14 away from either side of center or
12 total across the gutter. For spread ads with a headline crossing over the gutter, contact production department if the visual spacing between words or letter is critical. Note: New files are required for ads that need type changes such as key-codes, addresses, phone numbers, etc. A corresponding color contract proof is required to show these changes.
Color bars are required on all analog or digital halftone proofs. Color bars should be include:
- SWOP color bars at 100% size as found on SWOP website (above). - A solid and 25%, 50% and 75% tints of each process color. - Solid overprint. - At least one gray balance patch- cyan-50%, magenta and yellow 39%. - Two-color overprints at 25%, 50% and 75% as also recommended. - The color bar can be a GCA/GATF Proof Comparator, or a GATF/SWOP Proong Bar or digital equivalent.
Limit File Name to 24 characters INCLUDING the extension. O n 4/C ads, Pantone colors, other spot colors, and non-CMYK elements
must be converted to CMYK.
Four color solids should not exceed SWOP density of 300%. To create a rich black use 100% K and 60% C. Color type, reverse type and/or line art should not be less than .007 at
the thinnest part of the character. Single color type should be no less than .004 at the thinnest part of the character.
To avoid low-res (soft type) or 4/c black type, type should be built in
Quark, Indesign or Illustrator and not within Photoshop.
Reverse type should use a dominant color (usually 70% or more for
the shape of the letters. Where practical and not detrimental to the appearance of the job, make the type in the subordinate colors slightly larger to minimize register problems on the production press.