Test and Interpretation:

Table 6.1

Kinds of scheme over publication

Publication TOI AM DNA Total Observed 49 2 2 11 1 0 Flats 49 2 2 53 Kind of Scheme Bungalows 11 1 0 12 Expected 48.9230 11.0769 2.4462 0.5538 1.63077 0.3692 Total Total 60 3 2 65 Residual 0.0001 0.0069 0.0814 0.3595 0.0836 0.3692 0.8869

Df: (2, 5%) 2 cal: 0.8869 2 tab: 10.59

H0: There is no significant relation between Kinds of scheme over publication. H1: There is significant relation between Kinds of scheme over publication.

Interpretation: By the calculation here we can see that the chi square calculated value is less than chi square tabulated so we can say that H0 is accepted or there is no relation between kinds of scheme over publication.

Table 6.2

Kinds of scheme and Nos of BHK

Nos of BHK 1BHK 2 BHK 2BHK 3 BHK 3 BHK 4 BHK 4BHK & more Total Observed 13 34 3 4 1 0 4 6 Flats 13 34 3 4 54 Kind of Scheme Bungalows 1 0 4 6 11 Expected 11.6308 28.2462 5.8154 8.3077 2.3692 5.7538 1.1846 1.6923 Total Total 14 34 7 10 65 Residual 0.1612 1.1721 1.3630 2.2336 0.7913 5.7538 6.6913 10.9651 29.1339

Df: (3, 5%) 2 cal: 29.1339 2 tab: 12.838

H0: There is no significant relation between Kinds of scheme and Nos of BHK offered. H1: There is significant relation between Kinds of scheme and Nos of BHK offered.

Interpretation: By the calculation here we can see that the chi square calculated value is more than chi square tabulated so we can say that H0 is rejected or there is significant relation between kinds of scheme and Nos of BHK offered.

Table 6.3

Kinds of scheme and Kind of Endorsement

Endorsement Celebrity Common man Any other No Endorsement Total Observed 8 7 3 36 0 6 1 4 Flats 8 7 3 36 54 Kind of Scheme Bungalows 0 6 1 4 11 Expected 6.6462 10.8 3.3231 33.2308 1.3538 2.2 0.6769 6.7692 Total Total 8 13 4 40 65 Residual 0.2758 1.3370 0.0314 0.2308 1.3538 6.5636 0.4773 1.1328 11.4025

Df: (3, 5%) 2 cal: 11.4025 2 tab: 12.838

H0: There is no significant relation between Kinds of scheme and kind of Endorsement. H1: There is significant relation between Kinds of scheme and kind of Endorsement.

Interpretation: By the above calculation here we can see that the chi square calculated value is less than chi square tabulated so we can say that H0 is accepted or there is no significant relation between kinds of scheme and kind of Endorsement.

Table 6.4

Kinds of scheme and Headline in Advertisement

Headline Direct Indirect Total Flats 21 33 54 Kind of Scheme Bungalows 4 7 11 Total 25 40 65

Here it is 2x2 table and value in cell is less than 5 that is why Yates correction will be applied. Below is the new table. Kind of Scheme Bungalows 4.5 6.5 11 Expected 20.77 4.23 33.23 6.77 Total

Headline Direct Indirect Total Observed 20.5 33.5 4.5 6.5

Flats 20.5 33.5 54

Total 25 40 65 Residual 0.00 0.06 0.00 0.01 0.07

Df: (1, 5%) 2 cal: 0.07 2 tab: 7.879

H0: There is no significant relation between Kinds of scheme and Headline. H1: There is significant relation between Kinds of scheme and kind of Headline.

Interpretation: By the above calculation here we can see that the chi square calculated value is less than chi square tabulated so we can say that H0 is accepted or there is no significant relation between kinds of scheme and Headline.

Table 6.5

Kinds of scheme and Kind of Photograph in Advertisement

Photograph Interior Exterior Both None Total Observed 8 28 8 10 0 8 3 0 Flats 8 28 8 10 54 Kind of Scheme Bungalows 0 8 3 0 11 Expected 6.65 29.9 9.14 8.31 1.35 6.09 1.86 1.69 Total Total 8 36 11 10 65 Residual 0.27 0.12 0.14 0.34 1.35 0.31 0.69 1.69 4.91

Df: (3, 5%) 2 cal: 4.91 2 tab: 12.838

H0: There is no significant relation between Kinds of scheme and kind of photograph. H1: There is significant relation between Kinds of scheme and kind of photograph.

Interpretation: By the above calculation here we can see that the chi square calculated value is less than chi square tabulated so we can say that H0 is accepted or there is no significant relation between kinds of scheme and kind of photograph in advertisement.

Table 6.6

Kinds of scheme and Communicated in Advertisement

Communicated Unique Luxurious Affordable Good Atmosphere Life Style Within city Classic living Short possession Different living Amenities Exclusive living Pre-rental Total Observed 2 6 18 3 2 5 0 2 2 12 1 1 0 1 0 1 4 0 3 0 0 2 0 0 Flats 2 6 18 3 2 5 0 2 2 12 1 1 54 Kind of Scheme Bungalows 0 1 0 1 4 0 3 0 0 2 0 0 11 Expected 1.66 5.82 14.95 3.32 4.98 4.15 2.49 1.66 1.66 11.63 0.83 0.83 0.34 1.18 3.05 0.68 1.02 0.85 0.51 0.33 0.33 2.37 0.16 0.16 Total Total 2 7 18 4 6 5 3 2 2 14 1 1 65 Residual 0.07 0.01 0.62 0.03 1.78 0.20 2.49 0.07 0.07 0.01 0.03 0.03 0.34 0.03 3.05 0.15 8.71 0.85 12.16 0.33 0.33 0.06 0.16 0.16 31.74

Df: (11, 5%) 2 cal: 31.74 2 tab: 26.757

H0: There is no significant relation between Kinds of scheme and communicated in advertisement. H1: There is significant relation between Kinds of scheme and communicated in advertisement.

Interpretation: By the above calculation here we can see that the chi square calculated value is more than chi square tabulated so we can say that H0 is rejected or there is significant relation between kinds of scheme and kind of Endorsement.

6.7 Findings:
Some the findings we found after calculating the data are: There is no relation between kinds of scheme over publication. There is significant relation between kinds of scheme and Nos of BHK offered. There is no significant relation between kinds of scheme and kind of Endorsement. There is no significant relation between kinds of scheme and Headline. There is no significant relation between kinds of scheme and kind of photograph in advertisement.