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Confidentiality Agreement
The undersigned reader acknowledges that the information provided by _________________________ in this business plan is confidential; therefore, reader agrees not to disclose it without the express written permission of _________________________. It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader, may cause serious harm or damage to _________________________. Upon request, this document is to be immediately returned to _________________________. ___________________ Signature ___________________ Name (typed or printed) ___________________ Date This is a business plan. It does not imply an offering of securities.
Table of Contents
1.0 Executive Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 1.1 Mission . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 1.2 Keys To Success . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Company Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2.1 Company Ownership . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Start-Up Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Service Description . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Market Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5.1 Market Segmentation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5.2 Target Market Segment Strategy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5.3 Market Needs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5.4 Service Business Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5.5 Competition and Buying Patterns . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 3 3 4 4 5 6 6 6 6
6.0
Strategy and Implementation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 6.1 Competitive Edge . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 6.2 Sales Strategy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Management Team . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 7.1 Personnel Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Financial Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8.1 Break-even Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8.2 Projected Profit and Loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8.3 Projected Cash Flow . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8.4 Projected Balance Sheet . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8.5 Business Ratios . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 10 11 12 13 14
7.0 8.0
Highlights
$4,500,000 $4,000,000 $3,500,000 $3,000,000 $2,500,000 $2,000,000 $1,500,000 $1,000,000 $500,000 $0 2001 2002 2003
1.1 Mission
Business Solutions Consulting aims to offer comprehensive consulting services. BSC will focus on providing personal and specialized services to meet each client's specific needs.
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Start-up
$200,000 $180,000 $160,000 $140,000 $120,000 $100,000 $80,000 $60,000 $40,000 $20,000 $0 Expenses Assets Investment Loans
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Start-Up Companies 1-3 Year Old Companies 3 + Year Old Companies Other
Table: Market Analysis Market Analysis Potential Customers Start-Up Companies 1-3 Year Old Companies 3 + Year Old Companies Other Total Growth 10% 8% 6% 0% 8.96% 2001 1,900,000 900,000 400,000 0 3,200,000 2002 2,090,000 972,000 424,000 0 3,486,000 2003 2,299,000 1,049,760 449,440 0 3,798,200 2004 2,528,900 1,133,741 476,406 0 4,139,047 2005 2,781,790 1,224,440 504,990 0 4,511,220 CAGR 10.00% 8.00% 6.00% 0.00% 8.96%
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Sales by Year
Business Plans Start-Up Consulting Annual Reviews Other Ongoing Business Consulting
Table: Sales Forecast Sales Forecast Unit Sales Business Plans Start-Up Consulting Annual Reviews Other Ongoing Business Consulting Total Unit Sales Unit Prices Business Plans Start-Up Consulting Annual Reviews Other Ongoing Business Consulting Sales Business Plans Start-Up Consulting Annual Reviews Other Ongoing Business Consulting Total Sales Direct Unit Costs Business Plans Start-Up Consulting Annual Reviews Other Ongoing Business Consulting Direct Cost of Sales Business Plans Start-Up Consulting Annual Reviews Other Ongoing Business Consulting Subtotal Direct Cost of Sales 2001 191 175 223 223 812 2001 $1,500.00 $1,500.00 $1,000.00 $1,500.00 $286,508 $262,633 $222,840 $334,260 $1,106,240 2001 $0.00 $0.00 $0.00 $0.00 2001 $0 $0 $0 $0 $0 2002 397 364 464 464 1,688 2002 $1,500.00 $1,500.00 $1,000.00 $1,500.00 $595,937 $546,276 $463,507 $695,260 $2,300,980 2002 $0.00 $0.00 $0.00 $0.00 2002 $0 $0 $0 $0 $0 2003 763 699 890 890 3,242 2003 $1,500.00 $1,500.00 $1,000.00 $1,500.00 $1,144,199 $1,048,850 $889,933 $1,334,899 $4,417,881 2003 $0.00 $0.00 $0.00 $0.00 2003 $0 $0 $0 $0 $0
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Break-even Analysis
$80,000 $60,000 $40,000 $20,000 $0 ($20,000) ($40,000) ($60,000) ($80,000) 0 20 40 60 80 100
Table: Break-even Analysis Break-even Analysis: Monthly Units Break-even Monthly Revenue Break-even Assumptions: Average Per-Unit Revenue Average Per-Unit Variable Cost Estimated Monthly Fixed Cost 56 $76,150 $1,362.36 $0.00 $76,150
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$660,000 $726,000 $227,430 $238,802 $6,300 $6,615 $1,266 $1,336 $99,000 $108,900 $0 $0 ----------------------$993,996 $1,081,652 $1,306,984 $3,336,229 $9,661 $8,948 $324,331 $831,820 $972,992 $2,495,461 42.29% 56.49% TRUE TRUE
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Cash
$300,000 $250,000 $200,000 $150,000 $100,000 $50,000 $0 ($50,000) Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
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$1,106,240 $0 $1,106,240 $0 $0 $0 $0 $0 $0 $0 $0 $1,106,240 2001 $30,941 $905,234 $936,175 $0 $0 $0 $0 $0 $0 $36,000 $0 $972,175 $134,066 $284,066
$2,300,980 $0 $2,300,980 $0 $0 $0 $0 $0 $0 $0 $0 $2,300,980 2002 $60,769 $1,233,699 $1,294,468 $0 $0 $0 $0 $6,777 $0 $45,000 $0 $1,346,245 $954,735 $1,238,800
$4,417,881 $0 $4,417,881 $0 $0 $0 $0 $0 $0 $0 $0 $4,417,881 2003 $113,591 $1,754,012 $1,867,602 $0 $0 $0 $0 $7,486 $0 $55,000 $0 $1,930,088 $2,487,793 $3,726,593
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Appendix
Appendix Table: Sales Forecast Sales Forecast Unit Sales Business Plans Start-Up Consulting Annual Reviews Other Ongoing Business Consulting Total Unit Sales Unit Prices Business Plans Start-Up Consulting Annual Reviews Other Ongoing Business Consulting Sales Business Plans Start-Up Consulting Annual Reviews Other Ongoing Business Consulting Total Sales Direct Unit Costs Business Plans Start-Up Consulting Annual Reviews Other Ongoing Business Consulting Direct Cost of Sales Business Plans Start-Up Consulting Annual Reviews Other Ongoing Business Consulting Subtotal Direct Cost of Sales Jan 12 11 14 14 51 Jan $1,500.00 $1,500.00 $1,000.00 $1,500.00 $18,000 $16,500 $14,000 $21,000 $69,500 Jan $0.00 $0.00 $0.00 $0.00 Jan $0 $0 $0 $0 $0 Feb 13 12 15 15 54 Feb $1,500.00 $1,500.00 $1,000.00 $1,500.00 $18,900 $17,325 $14,700 $22,050 $72,975 Feb $0.00 $0.00 $0.00 $0.00 Feb $0 $0 $0 $0 $0 Mar 13 12 15 15 56 Mar $1,500.00 $1,500.00 $1,000.00 $1,500.00 $19,845 $18,191 $15,435 $23,153 $76,624 Mar $0.00 $0.00 $0.00 $0.00 Mar $0 $0 $0 $0 $0 Apr 14 13 16 16 59 Apr $1,500.00 $1,500.00 $1,000.00 $1,500.00 $20,837 $19,101 $16,207 $24,310 $80,455 Apr $0.00 $0.00 $0.00 $0.00 Apr $0 $0 $0 $0 $0 May 15 13 17 17 62 May $1,500.00 $1,500.00 $1,000.00 $1,500.00 $21,879 $20,056 $17,017 $25,526 $84,478 May $0.00 $0.00 $0.00 $0.00 May $0 $0 $0 $0 $0 Jun 15 14 18 18 65 Jun $1,500.00 $1,500.00 $1,000.00 $1,500.00 $22,973 $21,059 $17,868 $26,802 $88,702 Jun $0.00 $0.00 $0.00 $0.00 Jun $0 $0 $0 $0 $0 Jul 16 15 19 19 68 Jul $1,500.00 $1,500.00 $1,000.00 $1,500.00 $24,122 $22,112 $18,761 $28,142 $93,137 Jul $0.00 $0.00 $0.00 $0.00 Jul $0 $0 $0 $0 $0 Aug 17 15 20 20 72 Aug $1,500.00 $1,500.00 $1,000.00 $1,500.00 $25,328 $23,217 $19,699 $29,549 $97,793 Aug $0.00 $0.00 $0.00 $0.00 Aug $0 $0 $0 $0 $0 Sep 18 16 21 21 75 Sep $1,500.00 $1,500.00 $1,000.00 $1,500.00 $26,594 $24,378 $20,684 $31,027 $102,683 Sep $0.00 $0.00 $0.00 $0.00 Sep $0 $0 $0 $0 $0 Oct 19 17 22 22 79 Oct $1,500.00 $1,500.00 $1,000.00 $1,500.00 $27,924 $25,597 $21,719 $32,578 $107,817 Oct $0.00 $0.00 $0.00 $0.00 Oct $0 $0 $0 $0 $0 Nov 20 18 23 23 83 Nov $1,500.00 $1,500.00 $1,000.00 $1,500.00 $29,320 $26,877 $22,805 $34,207 $113,208 Nov $0.00 $0.00 $0.00 $0.00 Nov $0 $0 $0 $0 $0 Dec 21 19 24 24 87 Dec $1,500.00 $1,500.00 $1,000.00 $1,500.00 $30,786 $28,221 $23,945 $35,917 $118,869 Dec $0.00 $0.00 $0.00 $0.00 Dec $0 $0 $0 $0 $0
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Appendix
Appendix Table: General Assumptions General Assumptions Plan Month Current Interest Rate Long-term Interest Rate Tax Rate Other Calculated Totals Payroll Expense New Accounts Payable Jan 1 10.00% 10.00% 25.00% 0.00% $50,000 $72,601 Feb 2 10.00% 10.00% 25.00% 0.00% $50,000 $73,383 Mar 3 10.00% 10.00% 25.00% 0.00% $50,000 $74,204 Apr 4 10.00% 10.00% 25.00% 0.00% $50,000 $75,066 May 5 10.00% 10.00% 25.00% 0.00% $50,000 $75,971 Jun 6 10.00% 10.00% 25.00% 0.00% $50,000 $76,922 Jul 7 10.00% 10.00% 25.00% 0.00% $50,000 $77,919 Aug 8 10.00% 10.00% 25.00% 0.00% $50,000 $78,967 Sep 9 10.00% 10.00% 25.00% 0.00% $50,000 $80,067 Oct 10 10.00% 10.00% 25.00% 0.00% $50,000 $81,223 Nov 11 10.00% 10.00% 25.00% 0.00% $50,000 $82,436 Dec 12 10.00% 10.00% 25.00% 0.00% $50,000 $83,709
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Appendix
Appendix Table: Profit and Loss Pro Forma Profit and Loss Sales Direct Cost of Sales Other Total Cost of Sales Gross Margin Gross Margin % Expenses: Payroll Sales and Marketing and Other Expenses Depreciation Utilities Payroll Taxes Other Total Operating Expenses Profit Before Interest and Taxes Interest Expense Taxes Incurred Net Profit Net Profit/Sales Include Negative Taxes Jan $69,500 $0 $0 -----------$0 $69,500 100.00% $50,000 $18,050 $500 $100 $7,500 $0 -----------$76,150 ($6,650) $833 ($1,871) ($5,613) -8.08% Feb $72,975 $0 $0 -----------$0 $72,975 100.00% $50,000 $18,050 $500 $100 $7,500 $0 -----------$76,150 ($3,175) $833 ($1,002) ($3,006) -4.12% Mar $76,624 $0 $0 -----------$0 $76,624 100.00% $50,000 $18,050 $500 $100 $7,500 $0 -----------$76,150 $474 $833 ($90) ($270) -0.35% Apr $80,455 $0 $0 -----------$0 $80,455 100.00% $50,000 $18,050 $500 $100 $7,500 $0 -----------$76,150 $4,305 $833 $868 $2,604 3.24% May $84,478 $0 $0 -----------$0 $84,478 100.00% $50,000 $18,050 $500 $100 $7,500 $0 -----------$76,150 $8,328 $833 $1,874 $5,621 6.65% Jun $88,702 $0 $0 -----------$0 $88,702 100.00% $50,000 $18,050 $500 $100 $7,500 $0 -----------$76,150 $12,552 $833 $2,930 $8,789 9.91% Jul $93,137 $0 $0 -----------$0 $93,137 100.00% $50,000 $18,050 $500 $100 $7,500 $0 -----------$76,150 $16,987 $833 $4,038 $12,115 13.01% Aug $97,793 $0 $0 -----------$0 $97,793 100.00% $50,000 $18,050 $500 $100 $7,500 $0 -----------$76,150 $21,643 $833 $5,203 $15,608 15.96% Sep $102,683 $0 $0 -----------$0 $102,683 100.00% $50,000 $18,050 $500 $100 $7,500 $0 -----------$76,150 $26,533 $833 $6,425 $19,275 18.77% Oct $107,817 $0 $0 -----------$0 $107,817 100.00% $50,000 $18,050 $500 $100 $7,500 $0 -----------$76,150 $31,667 $833 $7,708 $23,125 21.45% Nov $113,208 $0 $0 -----------$0 $113,208 100.00% $50,000 $18,050 $500 $100 $7,500 $0 -----------$76,150 $37,058 $833 $9,056 $27,169 24.00% Dec $118,869 $0 $0 -----------$0 $118,869 100.00% $50,000 $18,050 $500 $100 $7,500 $0 -----------$76,150 $42,719 $833 $10,471 $31,414 26.43%
5% 6% 15%
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Appendix
Appendix Table: Cash Flow Pro Forma Cash Flow Cash Received Cash from Operations: Cash Sales Cash from Receivables Subtotal Cash from Operations Additional Cash Received Non Operating (Other) Income Sales Tax, VAT, HST/GST Received New Current Borrowing New Other Liabilities (interest-free) New Long-term Liabilities Sales of Other Current Assets Sales of Long-term Assets New Investment Received Subtotal Cash Received Expenditures Expenditures from Operations: Cash Spending Payment of Accounts Payable Subtotal Spent on Operations Additional Cash Spent Non Operating (Other) Expense Sales Tax, VAT, HST/GST Paid Out Principal Repayment of Current Borrowing Other Liabilities Principal Repayment Long-term Liabilities Principal Repayment Purchase Other Current Assets Purchase Long-term Assets Dividends Subtotal Cash Spent Net Cash Flow Cash Balance Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
$69,500 $0 $69,500 $0 $0 $0 $0 $0 $0 $0 $0 $69,500 Jan $2,011 $56,103 $58,115 $0 $0 $0 $0 $0 $0 $3,000 $0 $61,115 $8,385 $158,385
$72,975 $0 $72,975 $0 $0 $0 $0 $0 $0 $0 $0 $72,975 Feb $2,098 $72,627 $74,725 $0 $0 $0 $0 $0 $0 $3,000 $0 $77,725 ($4,750) $153,635
$76,624 $0 $76,624 $0 $0 $0 $0 $0 $0 $0 $0 $76,624 Mar $2,189 $73,410 $75,600 $0 $0 $0 $0 $0 $0 $3,000 $0 $78,600 ($1,976) $151,659
$80,455 $0 $80,455 $0 $0 $0 $0 $0 $0 $0 $0 $80,455 Apr $2,285 $74,233 $76,518 $0 $0 $0 $0 $0 $0 $3,000 $0 $79,518 $937 $152,596
$84,478 $0 $84,478 $0 $0 $0 $0 $0 $0 $0 $0 $84,478 May $2,386 $75,096 $77,482 $0 $0 $0 $0 $0 $0 $3,000 $0 $80,482 $3,996 $156,592
$88,702 $0 $88,702 $0 $0 $0 $0 $0 $0 $0 $0 $88,702 Jun $2,491 $76,003 $78,494 $0 $0 $0 $0 $0 $0 $3,000 $0 $81,494 $7,207 $163,799
$93,137 $0 $93,137 $0 $0 $0 $0 $0 $0 $0 $0 $93,137 Jul $2,602 $76,955 $79,557 $0 $0 $0 $0 $0 $0 $3,000 $0 $82,557 $10,580 $174,379
$97,793 $0 $97,793 $0 $0 $0 $0 $0 $0 $0 $0 $97,793 Aug $2,719 $77,954 $80,673 $0 $0 $0 $0 $0 $0 $3,000 $0 $83,673 $14,120 $188,499
$102,683 $0 $102,683 $0 $0 $0 $0 $0 $0 $0 $0 $102,683 Sep $2,841 $79,004 $81,845 $0 $0 $0 $0 $0 $0 $3,000 $0 $84,845 $17,838 $206,337
$107,817 $0 $107,817 $0 $0 $0 $0 $0 $0 $0 $0 $107,817 Oct $2,969 $80,106 $83,075 $0 $0 $0 $0 $0 $0 $3,000 $0 $86,075 $21,742 $228,080
$113,208 $0 $113,208 $0 $0 $0 $0 $0 $0 $0 $0 $113,208 Nov $3,104 $81,263 $84,367 $0 $0 $0 $0 $0 $0 $3,000 $0 $87,367 $25,841 $253,921
$118,869 $0 $118,869 $0 $0 $0 $0 $0 $0 $0 $0 $118,869 Dec $3,245 $82,478 $85,724 $0 $0 $0 $0 $0 $0 $3,000 $0 $88,724 $30,145 $284,066
0.00%
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Appendix
Appendix Table: Personnel Personnel Plan Owner / Consultants Other Total People Total Payroll Jan $50,000 6 $50,000 Feb $50,000 6 $50,000 Mar $50,000 6 $50,000 Apr $50,000 6 $50,000 May $50,000 6 $50,000 Jun $50,000 6 $50,000 Jul $50,000 6 $50,000 Aug $50,000 6 $50,000 Sep $50,000 6 $50,000 Oct $50,000 6 $50,000 Nov $50,000 6 $50,000 Dec $50,000 6 $50,000
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Appendix
Appendix Table: Balance Sheet Pro Forma Balance Sheet Assets Current Assets Cash Other Current Assets Total Current Assets Long-term Assets Long-term Assets Accumulated Depreciation Total Long-term Assets Total Assets Liabilities and Capital Accounts Payable Current Borrowing Other Current Liabilities Subtotal Current Liabilities Long-term Liabilities Total Liabilities Paid-in Capital Retained Earnings Earnings Total Capital Total Liabilities and Capital Net Worth $1,000 $0 $0 $1,000 $100,000 $101,000 $99,500 ($5,500) $0 $94,000 $195,000 $94,000 Jan $17,498 $0 $0 $17,498 $100,000 $117,498 $99,500 ($5,500) ($5,613) $88,388 $205,885 $88,388 Feb $18,254 $0 $0 $18,254 $100,000 $118,254 $99,500 ($5,500) ($8,619) $85,381 $203,635 $85,381 Mar $19,047 $0 $0 $19,047 $100,000 $119,047 $99,500 ($5,500) ($8,888) $85,112 $204,159 $85,112 Apr $19,881 $0 $0 $19,881 $100,000 $119,881 $99,500 ($5,500) ($6,285) $87,715 $207,596 $87,715 May $20,756 $0 $0 $20,756 $100,000 $120,756 $99,500 ($5,500) ($664) $93,336 $214,092 $93,336 Jun $21,674 $0 $0 $21,674 $100,000 $121,674 $99,500 ($5,500) $8,125 $102,125 $223,799 $102,125 Jul $22,639 $0 $0 $22,639 $100,000 $122,639 $99,500 ($5,500) $20,240 $114,240 $236,879 $114,240 Aug $23,652 $0 $0 $23,652 $100,000 $123,652 $99,500 ($5,500) $35,847 $129,847 $253,499 $129,847 Sep $24,715 $0 $0 $24,715 $100,000 $124,715 $99,500 ($5,500) $55,122 $149,122 $273,837 $149,122 Oct $25,832 $0 $0 $25,832 $100,000 $125,832 $99,500 ($5,500) $78,248 $172,248 $298,080 $172,248 Nov $27,004 $0 $0 $27,004 $100,000 $127,004 $99,500 ($5,500) $105,416 $199,416 $326,421 $199,416 Dec $28,236 $0 $0 $28,236 $100,000 $128,236 $99,500 ($5,500) $136,830 $230,830 $359,066 $230,830 Starting Balances $150,000 $20,000 $170,000 $25,000 $0 $25,000 $195,000 Jan $158,385 $20,000 $178,385 $28,000 $500 $27,500 $205,885 Feb $153,635 $20,000 $173,635 $31,000 $1,000 $30,000 $203,635 Mar $151,659 $20,000 $171,659 $34,000 $1,500 $32,500 $204,159 Apr $152,596 $20,000 $172,596 $37,000 $2,000 $35,000 $207,596 May $156,592 $20,000 $176,592 $40,000 $2,500 $37,500 $214,092 Jun $163,799 $20,000 $183,799 $43,000 $3,000 $40,000 $223,799 Jul $174,379 $20,000 $194,379 $46,000 $3,500 $42,500 $236,879 Aug $188,499 $20,000 $208,499 $49,000 $4,000 $45,000 $253,499 Sep $206,337 $20,000 $226,337 $52,000 $4,500 $47,500 $273,837 Oct $228,080 $20,000 $248,080 $55,000 $5,000 $50,000 $298,080 Nov $253,921 $20,000 $273,921 $58,000 $5,500 $52,500 $326,421 Dec $284,066 $20,000 $304,066 $61,000 $6,000 $55,000 $359,066
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