Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
and control
Reference SCQF Level SCQF Points ECTS Points Created Approved Amended Revision No.
80
Coursework Examination
The coursework will take the form of continuous assessment in the tutorial sessions. The examination consists of essay type answers from a choice of questions. Indicative Bibliography 1. BLYTHE, J., 2009. Principles and practice of marketing. 2nd ed. Andover: Cengage Learning EMEA. ebook 2. BRASSINGTON, F. and PETTITT, S., 2006. Principles of marketing. 4th ed. Harlow: Prentice Hall. 3. JOBBER, D. and FAHY, J., 2009. Foundations of marketing. 3rd ed. Maidenhead: McGraw Hill Education. 4. KOTLER, P. and KELLER, K.L., 2012. Marketing management: analysis, planning, implementation and control. 14th ed. Harlow : Pearson Education.