The New College (Autonomous)

BUSINESS ADMINISTRATION
MODEL EXAM MAR 2013
SERVICES MARKETING
Subject Code:

TIME : 3 HOURS

MAX MARK: 75

PART A ANSWER ALL QUESTIONS

(10X2=20)

1. State the Meaning of Service Marketing ?

2. What is Pricing ?
3. Define Advertising ?
4. What is Marketing Mix ?
5. What is Personal Selling?
6. What is Customer Orientation ?
7. Give the Meaning Of Consumer Goods ?
8. What is Demographic Segmentation ?
9. What do you mean by Insurance Marketing ?
10. What is Service Blue printing ?
PART B

ANSWER ANY FIVE QUESTIONS

( 5X2=25 )

11. Explain the Services Marketing Concept?

12. Explain the Classify Services?
13, Explain the Marketing Mix of a Professional service Provider ?
14. Explain about the Marketing of Financial Services ?
15. Explain about the Branding and Advertising ?
16. Explain the Marketing of Hospitality services ?
17. Explain about the Marketing of Health Services ?
18. Explain about the Online Services ?
PART C

ANSWER ALL QUESTIONS

(10X3=30)

19.a) Bring about the feature of services ?

( Or)
b) Describe about the Basic issues , designing service strategy ?
20. a) Explain the different types of users of the tourism provider ?
(Or)
b) Explain about the Management and Marketing of Tourism in India ?
21. a) Explain about the Marketing of Educational and Professional Services ?
(Or)
b) What is meant by Life long continuing Education ?.

The New College (Autonomous)

BUSINESS ADMINISTRATION
MODEL EXAM
SERVICES MARKETING
TIME : 3 HOURS

MAX MARK: 75

PART A ANSWER ALL QUESTIONS

(10X2=20)

1. Define Service ?
2. What is Marketing Mix ?
3. What is meant by Marketing of financial services ?
4. Define Advertising ?
5. Define Online Services?
6. State the characteristics of Tourism industry ?
7. Define Consumer branding ?
8. What do you meant by Marketing of Educational ?
9. What is meant by Professional services?
10. Define Online Services ?
PART B

ANSWER ANYFIVE QUESTIONS

(5X5=25)

11. Explain the Services Marketing Concept ?

12. Explain the Classify Services ?
13, Explain the Marketing Mix of a Professional service Provider ?
14. Explain about the Marketing of Financial Services ?
15. Explain about the Branding and Advertising ?
16. Explain the Marketing of Hospitality services ?
17. Explain about the Marketing of Health Services ?
18. Explain about the Online Services ?
PART C

ANSWER ALL QUESTIONS

(10X3=30)

19.a) Bring about the feature of services ?

( Or)
b) Describe about the Basic issues , designing service strategy ?
20. a) Explain the different types of users of the tourism provider ?
(Or)
b) Explain about the Management and Marketing of Tourism in India ?
21. a) Explain about the Marketing of Educational and Professional Services ?
(Or)
b) What is meant by Life long continuing Education?.