DANANG UNIVERSITY OF ECONOMICS

BTEC (UNIT 6) HND IN BUSINESS (MANAGEMENT)

ASSIGNMENT COVER SHEET
NAME OF STUDENT REGISTRATION NO. UNIT TITLE ASSIGNMENT TITLE ASSIGNMENT NO NAME OF ASSESSOR SUBMISSION DEADLINE Hunh Th Hng Hnh (Na) Unit 6: Business Decision Making Data Analysis for Decision Making 1 of 2 Daniel Wong 9 ! W""#

$% &&&&&&'a&&&&&&&& (ere)y confirm t(at t(is assignment is my o*n *ork and not co+ied or +lagiari,ed from any source- $ (ave referenced t(e sources from *(ic( information is o)tained )y me for t(is assignment-

________________________________ .ignature

____20/11/2013____ Date

----------------------------------------------------------------------------------------------------------------

FOR OFFICIAL USE

Assignment Received By: Date:

BDM Assignment 1 /01 August 2213 .4

Unit Learning Outcomes

Outcome E i!ence "or t#e criteria Fee!$ac% Assessor&s !ecision
First attem)t Re*or%

Interna' (eri"ication

Be a$'e to use a ariet+ o" sources "or t#e co''ection o" !ata, $ot# )rimar+ an! secon!ar+ LO-

0reate a +lan for t(e collection of +rimary and secondary data for a given )usiness +ro)lem 5resent t(e survey met(odology and sam+ling frame used

-.-

-..

Design a 6uestionnaire for a given )usiness +ro)lem

-./

Un!erstan! a range o" tec#ni0ues to ana'+se !ata e""ecti e'+ "or $usiness )ur)oses LO.

0reate information for decision making )y summari,ing data using re+resentative values Analyse t(e results to dra* valid conclusions in a )usiness conte7t Analyse data using measures of dis+ersion to inform a given )usiness scenario "7+lain (o* 6uartiles% +ercentiles and t(e correlation coefficient are used to dra* useful conclusions in a )usiness conte7t

..-

...

../

..1

Merit gra!es a*ar!e! Distinction gra!es a*ar!e!

MD-

M. D.

M/ D/

BDM Assignment 1 /01 August 2213 .4

Outcome

E i!ence "or t#e criteria

Fee!$ac%

Assessor&s !ecision
First attem)t Re*or%

Interna' (eri"ication

Assignment
8 9 Well:structured; Reference is done +ro+erly < s(ould )e done 8if any9 =verall% you>ve Areas "or im)ro ement2

ASSESSOR SIGNATURE

DATE

NAME2-----------------------------------------------------------------------------------------

4Ora' "ee!$ac% *as a'so )ro i!e!5 STUDENT SIGNATURE NAME 2-----------------------------------------------------------------------------FOR INTERNAL USE ONL6 ?"R$1$"D @". '= DA " 'AM" : -------------------------------------------------------------------------: ---------------------------------------------------------------------------

DATE

?"R$1$"D B@ : ---------------------------------------------------------------------------

BDM Assignment 1 /01 August 2213 .4

Scenario @ou are t(e ne*ly a++ointed Data Researc( 0lerk *orking in a local food and )everages 81AB9 or 0A1" c(ain located in ?ietnam 8@ou may s+ecify t(e ty+e of food and )everages t(at you are interested in and to )e *ritten on t(e front +age of t(e re+ort )efore t(e )eginning of t(e tasks assigned to you9- @ou are to +rovide some recommendations to t(e Director of Marketing De+artment regarding t(e ty+es of food or )everages to )e servedTas% -2 0reate a +lan for t(e collection of +rimary and secondary data for a given )usiness +ro)lem )ased on your c(osen financial +roducts and<or services 81-19 5resent t(e survey met(odology and sam+ling frame used in t(e c(osen organisation 81-29 Design a 6uestionnaire for a given )usiness +ro)lem in order to find out customers level of satisfaction on t(e +roducts and services 81-39 0reate information for decision making )y summarising t(e data you collected using re+resentative values- Analyse t(e results to dra* valid conclusions in a )usiness conte7t82-1% 2-29

Tas% .2 0ollect t(e survey data a)out 32 customers and record it on a s+reads(eet4enerate fre6uency and cumulative fre6uency distri)ution ta)les for t(e data you (ave collected using suita)le grou+s and class )oundaries- Analyse t(e results to dra* valid conclusions in a )usiness conte7t82-1% 2-29 Analyse t(e collected data using measures of dis+ersion to inform t(e given )usiness scenario 82-39 .uggest and e7+lain (o* 6uartiles% +ercentiles and t(e correlation coefficient are used to dra* useful conclusions on (o* *ell t(e com+any meets its customer e7+ectations 82-B9

BDM Assignment 1 /01 August 2213 .4

NOTE: Your information must include the following:

Demonstrate all t(e tasks and tested assessment criteria in t(e assignment $ndicate t(e ty+e of )usiness < +roduct c(osen and t(e s+ecific service to )e investigated $dentify t(e different ty+es of stake(olders $ndicate (o* information *as gat(ered on stake(olders> o+inion and +ro)lems Devise 6uestions to )e used *(en 6uestioning stake(olders during t(e survey 0o+y of 6uestionnaire s(ould accom+any *it( t(e task to )e +resented $nclude an analysis of eac( of t(e 6uestions% c(arts% diagrams% gra+(s etc=ffer +ossi)le reasons to +ro)lems )ased on t(e information collected (e re+ort s(ould not e7ceed 2%C22 *ords in lengt(% )e ty+ed% *ord: +rocessed !ave a logical structure *it( clearly +resented and e7+lained sections !ave *ell:summarised findings of t(e investigation

BDM Assignment 1 /01 August 2213 .4

Gra!ing 7ass Merit is ac(ieved )y meeting all t(e re6uirements defined in t(e assessment criteria- 8Refer +age 2 of t(e assignment )rief9 $dentify and a++ly strategies to find a++ro+riate solutions 8M19

Characteristics / Possible Evidence D relevant t(eories and tec(ni6ues (ave )een a++lied for collection and analysis of data suc( as .urvey% Re+resentative ?alues and Measures of Dis+ersions )ased on t(e c(osen )usiness organisation and also effective Eudgements (ave )een arrived.elect<design and a++ly a++ro+riate met(ods<tec(ni6ues 8M29

Characteristics / Possible Evidence D t(e design of tec(ni6ues 86uestionnaire% averages and dis+ersions as *ell as correlation9 Eustified% a range of sources of information used and t(e selection of met(ods and tec(ni6ues (ave )een Eustified for t(e c(osen )usiness organisation5resent and communicate a++ro+riate findings 8M39

0(aracteristics < 5ossi)le "vidence D re+ort s(o*s a logical structure *it( clearly +resented data and e7+lained sections related to c(osen )usiness +ro)lems- 5resent data using a range of met(ods e-g- ta)les% diagrammatical and gra+(ical formsDistinction Use critical reflection to evaluate o*n *ork and Eustify valid conclusions 8D19 Characteristics / Possible Evidence D synt(esis (as )een used to generate and Eustify valid conclusions to (o* *ell t(e c(osen )usiness organisation meets customer>s e7+ectations and also t(e validity of results (as )een Eudgedake res+onsi)ility for managing and organi,ing activities 8D29

Characteristics / Possible Evidence D a)ility to s(o* *it( evidence t(e areas of su)stantial activities (ave )een +lanned% managed and organised and inde+endence demonstrated in t(e collection and analysis of data )ased on t(e c(osen )usiness organisation-

BDM Assignment 1 /01 August 2213 .4

7RESENTATION 1(e assignment s(ould (ave a cover +age t(at includes t(e assignment title% assignment num)er% course title% module title% Fecturer<tutor name and student>s name- Attac( all t(e +ages of assignment )rief<cover s(eet *it( your re+ort and leave t(em )lank for official use-

2- "nsure t(at aut(enticity declaration (as )een signed3(is is an individual assignment-

B- 0ontent s(eet *it( a list of all (eadings and +age num)ersC- A fully ty+ed u+ +rofessionally +resented re+ort document- Use 12 +oint Arial or imes 'e* Roman scri+t6- @our assignment s(ould )e *ord:+rocessed and s(ould not e7ceed 2%C22 *ords in lengt(- 0(arts% ta)les% gra+(s are not included in t(e *ord countG- Use t(e !arvard referencing system and e7(i)its are outside t(is limitH(e assignment s(ould contain a list of any references used in t(e assignment-

NOTES TO STUDENTS FOR SUMMISSION 0(eck carefully t(e su)mission date and t(e instructions given *it( t(e assignment- Fate assignments *ill not )e acce+ted"nsure t(at you give yourself enoug( time to com+lete t(e assignment )y t(e due dateDo not leave t(ings suc( as +rinting to t(e last minute D e7cuses of t(is nature *ill not )e acce+ted for failure to (and:in t(e *ork on time@ou must take res+onsi)ility for managing your o*n time effectively$f you are una)le to (and in your assignment on time and (ave valid reasons suc( as illness% you may a++ly 8in *riting9 for an e7tension1ailure to ac(ieve a 5A.. grade *ill results in a R"1"RRAF grade )eing givenake great care t(at if you use ot(er +eo+le>s *ork or ideas in your assignment% you +ro+erly reference t(em in your te7t and any )i)liogra+(yNOTE2 I" +ou are caug#t )'agiari8ing, t#e Uni ersit+ )o'icies an! )roce!ures *i'' a))'+.

BDM Assignment 1 /01 August 2213 .4