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Proceedings of the 26th Academic Council held on 18.5.

2012

SWT549 Course Prerequisites:

DataMiningandBusinessIntelligence SWT511

LTPC 3003

Objective: The subject aims to cover BI, prediction, forecasting, classification, and clustering. It also introduces cutting edge interactive data-visualization tools, as well as data reduction techniques. Outcome: Understand the basic concept and the process of data mining. Learn how to use business intelligence to solve business problem. UnitI Business Intelligence 9hours Introduction to Data warehouse- Business Intelligence BI- Life cycle- project planning- BI Application Deployment- project planning technological architecture. UnitII Data mining process and Dimension reduction 8hours Introduction overview of data mining process- Data Exploration and Dimension reduction- Data summaries-Data Visualization- Correlation Analysis Reducing the number of categories in categorical variables- Principal component analysis. UnitIII Classification and Regression 10hours Evaluating classification and predictive performance - Judging classification performance- Evaluating predictive performance- Multiple linear regressionExplanatory vs predictive modeling Estimating the regression equation and predictionvariable selection in linear regression- Classification methods nave bayes- K-Nearest Neighbors- classification and regression trees logistic regression models-Evaluating classification performance- Evaluating Goodness of fit - logistic regression for more than two classes UnitIV Neural networks and Discriminant analysis 9hours Neural Nets- Introduction- concepts and structure of a neural network-fitting a network to data- Exploring the relationship between predictors and response- Discriminant analysis-classification performance of discriminant -prior probabilities-unequal classification costs- classifying more than two classes UnitV Association rules and cluster analysis 9hours Association rules Introduction discovering association rules in transaction databasesGenerating candidate rules-selecting strong rules-Cluster analysis -introductiondistance between two records- measuring distance between two clusters-Hierarchical clustering-Nonhierarchical clustering k-means algorithm-case study TextBooks 1. Larissa T. Moss; Shaku Atre, Business Intelligence Roadmap : The Complete Project Lifecycle for Decision-Support Applications Addison-Wesley Professional, 2003. 2. Galit shmueli,Nitin R Patel,Peter C.Bruce, Data Mining for Business Intelligence, Wiley India Pvt Ltd 2007. 1077

Proceedings of the 26th Academic Council held on 18.5.2012

References 1. Han J. & Kambler, M, Data Mining: Concepts and Techniques, Morgan Kaufmann, 2005. 2. Immon.W.H., Building the Data Warehouse, Wiley Dream Tech, 3rd Edition, 2003. 3. Anahory S., Murray, D, Data Warehousing in the Real World, Addison Wesley, 1st Edition, 1997. ModeofEvaluation: RecommendedbytheBoardof Studieson DateofApprovalbythe AcademicCouncil By Assignment, Quiz and Written Examinations

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