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Case study : TOURISM AND Hospitality management Contextualize strategi management !

or "ospitality and tourism# loo$ing at t"e latest in strategi t"in$ing and t"eories# and pro%ide riti al and analyti al dis ussion as to "o& and i! t"ese models and t"eories an 'e applied to t"e industry# &it"in spe i!i ontext su " as ulture# pro!it and non(pro!it organizations t"at %ie&s into tourism and "ospitality !ield) ANS*+R is at &&&)pra$as"m'a)'logspot) om

,lanning and imp-ementing su ess!ul tourism programmes re.uires in(dept" understanding# $no&ledge and predi tions o! 'ot" tourist and exe uti%e 'e"a%iour# T"e a tions o! tourists are not 'ased only upon ons ious t"in$ing and de ision ma$ing/ realisti and

pra ti al management strategies need to 'uild !rom rele%ant $no&ledge a'out tourists0 impli it and expli it t"in$ing as &ell as $no&ledge o! ontext in!luen es on tourism 'e"a%iour) T"e planning# implementing and e%aluating 'e"a%iour 'y tourism exe uti%es needs s rutiny ( t"is 'oo$ ad%an es $no&ledge o! t"e t"in$ing and o'ser%a'le 'e"a%iour o! tourism exe uti%es#

Tourism Management pro%ides an in(dept" o%erage o! sense ma$ing) planning# implementing) e%aluating and administering tourism

mar$eting and management programmes) Re ent ad%an es in tourism t"eory and resear " on ausal "istory and e ologi al systems are used to dis uss "o& leisure and tourism o ur) O!!ering use!ul des riptions# tools and examples o! tourism management de ision ma$ing t"is 'oo$ is use!ul !or students in tourism and management and !or tourisrn exe uti%es)1 2or more / &&&)pra$as"m'a)'logspot) om

Arch G. Woodside, Drew Martin, Tourism Management: Analysis# 3e"a%iour# and Strategy

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