The University of Texas at Austin

IDENTITY STANDARDS GUIDE

Winter 2012

IDENTITY STANDARDS GUIDE

Introduction
PG 1 OVerView

Official Wordmark
PG 3 PG 4 PriMary / Endorsed WordMarKs BLaCK / WHite / Gray Usage

University Tagline
PG 5 PG 6 UniVersity TagLine UniVersity TagLine Usage

Wordmark Requirements
PG 7 MiniMuM SiZe ReQuireMents PG 8 MiniMuM CLear SpaCe PG 9 InCorreCt / UnaCCeptabLe Usage

Color Palette
PG 10 PG 11 PriMary CoLor PaLette SeCondary CoLor PaLette

Typography
PG 12 PG 13 PG 14 DispLay / HeadLine TypograpHy Body Copy TypograpHy Web / Word-ProCessing TypograpHy

University Seal
PG 15 UniVersity SeaL Usage

About This Guide

PG 16 ContaCt InForMation

IDENTITY STANDARDS GUIDE

As communicators on the Forty Acres we are gatekeepers of UTs visual identity. Therefore it is vital that we project a single and clear image through a coordinated identication program that consistently positions the University as the leading public research university in the nation.

The following identity standards of type, form, and color all contribute to stronger brand recognition.

IDENTITY STANDARDS GUIDE

Introduction

This manual is a reference guide for University staff, administrators, and partners who need to understand the philosophy of and necessity for identity standards at The University of Texas at Austin.
Overview to Identity Standards Management
What are Identity Standards? Identity standards is a process that uses a common, universal discipline for managing the The University of Texas at Austin visual identity throughout the University. Why Do We Need Identity Standards? Use of this guide will help our organization communicate better how important it is that brand positioning is a key ingredient to communication success. Identity Standards Allows The University of Texas at Austin to: Firmly establish UTs identity and increase overall brand awareness Help unify our large and multifaceted organization Create more powerful communications that will help gain new students and faculty Components of The University of Texas at Austin Identity Our visual identity is built from color, typography, imagery, layout, and design, all of which help create a distinctive University style. At a minimum, three components must be included in our communication materials to adhere to our identity standards: 1. The University of Texas at Austin wordmark 2. Primary and secondary fonts 3. Primary and secondary colors along with accent colors

IDENTITY STANDARDS GUIDE

Overview

Official Wordmarks
The University of Texas at Austin wordmark is the primary means by which we are recognized and should appear on all University communications. The wordmark has been specially drawn and spaced and must never be redrawn or changed. The wordmark should never be stacked or positioned in any way, other than that designated by the guidelines.

Primary Wordmark (stacked, preferred)

Endorsed Wordmark (horizontal)

IDENTITY STANDARDS GUIDE

Official Wordmarks

Black / White / Gray Usage

Black, white, and gray are the only alternate colors when the burnt orange (PMS 159) cannot be used. Both the primary and endorsed wordmark congurations can be reversed out when the background is burnt orange (PMS 159), black, or gray. Both the primary and endorsed wordmark congurations can be displayed in grayscale using 80% black.

Primary Wordmark (stacked, preferred)

Endorsed Black Wordmark

Endorsed White Wordmark (reversed out)

IDENTITY STANDARDS GUIDE

Black / White / Gray Usage

University Tagline
The people of The University of Texas at Austin faculty, staff, students, and alumni have had and continue to have a major impact around the world in all walks of life. In their own ways, they communicate the values, character, and distinctive qualities of our community. Its true: What starts here really does change the world. Our tagline tells the story of the people who make UT one of the worlds leading research universities. We must communicate that message consistently by using the University tagline in our print and online materials. The tagline has been specially drawn and spaced and must never be redrawn or changed. The words included in the tagline, including their order, must not be changed or revised.

IDENTITY STANDARDS GUIDE

University Tagline

University Tagline Usage

Using the tagline and wordmark in the following combinations serves as an exceptional way to reinforce our brand personality bold, passionate, competitive, loyal, unique, and innovative in print materials, on banners, and in online communications. These tagline/wordmark combinations also work well as a sign-off on the back of print materials such as brochures, reports, proposals, invitations, and publications. When the burnt orange (PMS 159) cannot be used, follow the guidelines for alternative colors outlined for the wordmark.

Endorsed Wordmark with Tagline (horizontal, preferred version)

Tagline with Endorsed Wordmark (stacked option for secondary use)

Primary Wordmark (stacked option for limited use) Large Format (use large format version when tagline is larger than 2.5 wide.) Small Format (use small format version when tagline is smaller than 2.5 wide to maintain readabilty.)

IDENTITY STANDARDS GUIDE

University Tagline Usage

Minimum Size Requirements

To ensure adequate legibility, do not reproduce the wordmark smaller than the samples below.

Wordmarks

0.75 (stacked)

1.75 (horizontal)

Wordmarks with Taglines

2.625 (horizontal)

1.75 (horizontal & stacked tagline)

1.75 (stacked)

IDENTITY STANDARDS GUIDE

Minimum Size Requirements

Minimum Clear Space

In order to maintain the integrity and establish the strength of the The University of Texas at Austin wordmark, a clear space must be kept all around the wordmark. Do not crowd the wordmark with other text or graphics. No other elements such as type or graphics should appear in the area indicated by the dotted lines below. The clear space around the stacked wordmark equals the height and width of the X in TEXAS. The clear space around the horizontal wordmark doubles the height and width of the X in TEXAS. Examples are shown below.

Wordmarks

Wordmarks with Taglines

Note: X Height is divided in half on stacked wordmark with horizontal tagline.

IDENTITY STANDARDS GUIDE

Minimum Clear Space

Incorrect / Unacceptable Usage

The examples below show incorrect and unacceptable usage. 1. Do not change the proportion of the logo. 2. Do not change the colors of the logo. 3. Do not change the typeface. 4. Do not apply effects such as drop shadows. 5. Do not screen burnt orange (PMS 159). Do not alter the logo in any way.

IDENTITY STANDARDS GUIDE

Incorrect / Unacceptable Usage

Primary Color Palette

When producing materials on behalf of The University of Texas at Austin, it is vital that all parties abide by the standards of identity and message. The overall identication program is supported by the correct and consistent use of its identity standards. Colors shown here are approximate and not intended for matching. Please refer to standard Pantone color chips for accurate color matching.

PANTONE 159 Official Burnt Orange (print) C0 M 65 Y 100 K9 HEX Code: CC5500 R:203 G:96 B:21

PANTONE 540 CP The + Series Color Bridge Coated C 100 M 57 Y 12 K 66 HEX Code: 003057 R:0 G:48 B:87

PANTONE 5493 CP The + Series Color Bridge Coated C 47 M4 Y 16 K 16 HEX Code: 7FA9AE R:127 G:169 B:174

PANTONE 577 CP The + Series Color Bridge Coated C 35 M2 Y 58 K0 HEX Code: A9C47F R:169 G:196 B:127

PANTONE 5473 CP The + Series Color Bridge Coated C 86 M 20 Y 32 K 51 HEX Code: 115E67 R:17 G:94 B:103

PANTONE 623 CP The + Series Color Bridge Coated C 37 M4 Y 26 K 10 HEX Code: 9AB9AD R:154 G:185 B:173

PANTONE 130 CP The + Series Color Bridge Coated C0 M 32 Y 100 K0 HEX Code: F2A900 R:242 G:169 B:0

IDENTITY STANDARDS GUIDE

Primary Color Palette

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Secondary Color Palette

PANTONE 7529 CP The + Series Color Bridge Coated C3 M4 Y 14 K8 HEX Code: D6D2C4 R:214 G:210 B:196

PANTONE 7501 CP The + Series Color Bridge Coated C6 M 10 Y 30 K2 HEX Code: D9C89E R:217 G:200 B:158

PANTONE 7485 CP The + Series Color Bridge Coated C9 M0 Y 18 K0 HEX Code: D0DEBB R:208 G:222 B:187

PANTONE Warm Gray 11 CP The + Series Color Bridge Coated C 26 M 36 Y 38 K 68 HEX Code: 6E6259 R:110 G:98 B:89

PANTONE Warm Gray 6 CP The + Series Color Bridge Coated C 14 M 19 Y 21 K 39 HEX Code: A59C94 R:165 G:156 B:148

PANTONE Warm Gray 3 CP The + Series Color Bridge Coated C9 M 11 Y 13 K 20 HEX Code: BFB8AF R:191 G:184 B:175

PANTONE Cool Gray 10 CP The + Series Color Bridge Coated C 40 M 30 Y 20 K 66 HEX Code: 63666A R:99 G:102 B:106

PANTONE Cool Gray 6 CP The + Series Color Bridge Coated C 16 M 11 Y 11 K 27 HEX Code: A7A8AA R:167 G:168 B:170

PANTONE Cool Gray 3 CP The + Series Color Bridge Coated C8 M5 Y7 HEX Code: C8C9C7 K 16 R:200 G:201 B:199

IDENTITY STANDARDS GUIDE

Secondary Color Palette

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Display / Headline Typography

The University of Texas at Austin typographic identity is visible across many communication applications, including print, electronic, and environmental displays. To communicate in a consistent tone, type selections have been made that best represent the University. Benton Sans is a display font used for headlines. Several weight options are available. The display font may also be used for body copy in cases where there is not a lot of content. Do not electronically expand or condense typefaces. If you need help obtaining this font, contact Donna Coffelt at dcoffelt@austin.utexas.edu. You will need to provide the following information. College/school/unit name Director or managers name Contact information for the graphic designer (address, phone, and email)

Benton Sans Light Benton Sans Light Italic Benton Sans Book Benton Sans Book Italic Benton Sans Regular Benton Sans Regular Italic Benton Sans Medium Benton Sans Medium Italic Benton Sans Bold Benton Sans Bold Italic

IDENTITY STANDARDS GUIDE

Display / Headline Typography

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Body Copy Typography

When setting text, the recommended point size is 9 pt. on 14 pts. of leading. This may be increased or decreased as space dictates. Please note Charter can be set at a lower point size and maintain good legibility. It is not recommended that Charter be set at more than 10 points for most publications, but it is not a rule. Do not electronically expand or condense typefaces. If you need help obtaining this font, contact Donna Coffelt at dcoffelt@austin.utexas.edu. You will need to provide the following information. College/school/unit name Director or managers name Contact information for the graphic designer (address, phone, and email)

Charter ITC Standard Regular Charter ITC Standard Italic Charter ITC Standard Bold Charter ITC Standard Italic Charter ITC Standard Black Charter ITC Standard Black Italic

IDENTITY STANDARDS GUIDE

Body Copy Typography

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Web / Word-Processing Typography

In Web and word-processing applications, Arial may be substituted for Benton Sans when Benton Sans is not available. Times may be substituted for Charter when Charter is not available. These typefaces are widely available on most PCs and Macs. Do not electronically expand or condense typefaces.

Arial Regular Arial Italic Arial Bold Arial Bold Italic Times Regular Times Italic Times Bold Times Bold Italic

IDENTITY STANDARDS GUIDE

Web / Word-Processing Typography

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University Seal Usage

The University of Texas at Austin seal is an important element in our visual identity. Its use is reserved for official communications from the Office of the President as well as on business cards and stationery for all colleges, schools, and units, on official business documents, and on certicates that describe a students academic relationship to the University. The seal may not be used on any other print materials, banners, and signs, etc. When produced in color the seal should always appear in The University of Texas at Austin signature color, burnt orange (PMS 159). No other color is accepted with the exception of an all black and all white version for reverses on dark backgrounds. The full-color version is permitted for use only by The University of Texas System. Graphic lters, such as drop shadows, bevels, 3-D effects, embosses, or glows should not be applied to the seal. Any manipulation or alteration is strictly prohibited. Use of the University seal is prohibited without written consent from the Office of Trademark Licensing and University Communications.

Note: The color seal is retired and will no longer be offered on business cards.

IDENTITY STANDARDS GUIDE

University Seal Usage

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Contact Information
For more information about the use of these visual identity standards, contact University Marketing and Creative Services.

Donna Coffelt Manager of Creative Services Walter Webb Hall, WWH 224 dcoffelt@austin.utexas.edu 512.475.6078

David Von Hatten Director of Creative Services University Development Office, DEV 4.100 davidvh@austin.utexas.edu 512.232.5297

IDENTITY STANDARDS GUIDE

Contact Information

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