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Online Marketing Strategies
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in Travel Europe 2008
Conference & Exhibition, 14 - 15 October 2008, Munich
environment
‘Great conference
with a lot of inspiration – • Save weeks
excellent inputs for new ‘out-of- of research –
the-box’ thinking. A must for revolutionise your
all online travel agencies’ marketing strategy
Christian Foged, in just 2 days! Jan Oetjen, MD, Calum Russell,
DTF Travel A/S lastminute.com Commercial Director,
Germany EasyHotel Ltd
Next, we’ll take a look at This event will be twinned with the Social Media Strategies
your search strategy. in Travel conference. Top speakers will cut through the
‘A good opportunity to No doubt you hype surrounding social media and user-generated
meet real professionals from all spend €€€ on content and share real-world advice on how this new
over Europe to exchange the latest search each year phenomenon can be monetized. Investigate which social
developments and experiences!’ to drive traffic to media strategies will work for your business, understand
Helmut Barth, University of your site. You may what impact user-generated content has on the purchasing
Bad Honnef Bonn think that you have cycle and learn how to protect your brand image. Most
your search strategy importantly - get ahead of your competitors and be the first
all sewn up. to be where your customers are!
Stop right there - Web 2.0 has thrown up a whole new All conference passes include access to both simultaneous
set of obstacles for your search success! Whether it be video
tracks so you are free to move between them and choose
optimisation, user-generated content, the changing role of meta-
the ideal sessions to suit your needs! For more information
search engines or the lifting of the Google ban on trademark
see www.eyefortravel.com/smeurope
keywords. You cannot afford to miss this debate!
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in 0
Early Bird
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in Travel Europe 2008 SAVE €200
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If you reg
Conference & Exhibition, 14-15 October 2008, Munich before 4th ister
July 2008
Social media and user-generated content will Yes!! Please register me for Online Marketing Strategies for Travel Europe 2008
affect your business! Learn how to turn this new (part of the Sales & Marketing in Travel Europe Summit)
phenomenon to your advantage.
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key information, case studies and contacts you need © Copyright 2006 First Conferences Ltd. EyeforTravel reserves the right to make changes to the programme prior to the event. All rights reserved.
www.firstconf.com/firstconf/legal_notice.html This document contains original material which is protected by copyright. No unauthorised use of the material
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Online Marketing Strategies
8
in Travel Europe 2008
Conference & Exhibition, 14 - 15 October 2008, Munich
Make the essential contacts you need Learn from these top travel
to boost your online campaigns and get companies and industry gurus
real-world advice from marketing experts Steven Greenway, CCO, SkyEurope
Steven Taylor, Senior Director International SPG,
This well-established event consistently attracts over 200 of the top marketing Starwood Hotels & Resorts Worldwide
executives in the travel industry. By attending, you will have the opportunity to Calum Russell, Commercial Director, EasyHotel Ltd
meet a unique cross-section of the industry – all with one common interest – Andreas Westerburg, Corporate Sales Officer,
NH Hotels
maximizing the return of their marketing spend. And to ensure that you get to
meet them all, we have built ample networking opportunities into this event: Pete Ward & Jerome Touze, Co-Founders, WAYN
Sarah Newman, Regional Vice President,
Commercial Director, EMEA, Royal Caribbean
ONLINE CONTACT CENTre COFFEE AND LUNCH Cruises International
Organize meetings in advance and The backbone of your networking, you Gareth Gaston, MD, Octopus Travel
touch base with those crucial contacts will be able to cement new relationships Meg Pickard, Head of Communities & User
through our online networking centre. and discuss future Experience, Guardian Unlimited
This online system will be up and business
Colin Lewis, Head of Marketing, Aer Arann
running before the event so you can opportunities
Jan Oetjen, MD, lastminute.com Germany
make initial contact and after the event during two
to catch-up with the people you missed. lunches and Michael Simon, Area Director, Central Europe,
four coffee Marriott International
NETWORKING RECEPTION breaks. Adam Healey, CEO, VibeAgent
Tuesday 14th October 5.30 - 7.30pm Andy Owen-Jones, MD, UK, Traveltainment
Being held in the exhibition hall, this Malte Siewert, MD, Trivago
informal environment is the perfect Simon Lilley, Director of Marketing, FlyBe
opportunity for you to see the products Fredrik Kinnunen, Director of Direct Sales,
on offer, ‘Extremely impressive
Sterling Airlines
meet your delivery of fact and opinion from
Tamarah Khatib, Head of Global Online Marketing,
fellow first class speakers. Very useful,
Silverjet
delegates even for an SME as the internet
Yen Lee, CEO, UpTake
and discuss lends itself to business creativity’
the issues Chirac Shah, Ole Stouby, CEO, Travelmarket.com
that have The Holiday Place Beatrice Tarka, CEO, Mobissimo
been raised. Gilbert Reveillon, Professor of Tourism,
University of Sorbonne
Enrique Nalda, Head of Travel, France, Google
5 Easy Ways To Register Amy Scarth, Head of Research, EyeforTravel
Martin Verdon-Roe, Head of Sales, Europe,
Email: gina@eyefortravel.com TripAdvisor
Fredrik von Scanzoni, Head of Business Development,
Fax: +44 (0) 207 375 7576 (UK) HolidayCheck
Marc Ruff, CEO, TVTrip
Call: +44 (0) 207 375 7228 (UK) Thomas Reiter, Country Manager, Opodo Germany