W O M E N I N T R A N S P O R TAT I O N

Special Advertising Section to The Journal of Commerce

Angela Chao, senior vice president of Foremost Maritime Co., received her first glimpse of the international trade and transportation industry when she would accompany her father, James Chao, to his office during her school holidays.

Women in trade and transportation on the move and stronger than ever
By REGINA CIARDIELLO

F
36

or years, it was the norm for women to fight their way in to traditionally male-dominated industries. That was especially true in banking, finance and law. At the same time, the trade and transportation industry had taken on the stereotype of being a mans profession. In the last several years, however, that reputation, along with the infamous glass ceiling, has been shattered. No longer are there only a handful of women present at the industrys most
The Journal of Commerce www.joc.com

PHOTO: BIMCO

Women in the trade and transportation industry can walk into a room, command an audience and hold positions not only in the managerial sectors of some of the worlds largest companies, but also own their own consulting and law firms.
October 24, 2005

Special Advertising Section to The Journal of Commerce

W O M E N I N T R A N S P O R TAT I O N

prominent events; indeed, the number is growing, and women are taking on increasingly responsible roles. Women in the trade and transportation industry can walk into a room, command an audience and hold positions in the managerial sectors of some of the worlds largest companies. And more and more, they may own their own consulting and law firms. There are women involved in the government side of this industry as well as the private sector. One of those featured in this years section honoring women in international trade, Angela Chao, credits her rise in the transportation and trade industry to her mother and father. Chao, senior vice president of Foremost Maritime Co., recalls that her parents pioneers of Take Your Daughters to Work Day encouraged her to accompany her father, James Chao, to his office during school holidays. Experiences such as those have obviously served her well. Another story of encouragement is that of Kim Pendergast, founder of consulting firm Pendergast Partners. She credits a college professor for encourag-

ing her to enter the world of international finance. Experience in that field allowed her to open her own consulting firm, where she handled a transaction involving a warehouse and fulfillment division for small publishing companies. Through her expertise and industry knowledge, Pendergast purchased the assets of that division, and in less than one year, she brought sales to $70 million. Women-sponsored and -organized trade groups also have grown in number and stature. Groups such as the Organization of Women in International Trade (OWIT), which promotes women doing business in international trade by providing networking and educational opportunities, have seen their membership scrolls soar. One of the women profiled in this supplement, Laura Gimenez, serves as president of the organizations Orange County, Calif., chapter. OWIT is representative of women (and men) doing business in all areas of international trade, including finance, public relations, government, forwarding, international law and logistics. With more than 2,000 members worldwide,

the organizations mission is to encourage and stimulate the exchange of views, ideas and information concerning foreign commerce and international relations; establish educational programs, conventions and other activities to promote women in international trade; and promote professional growth, education and leadership among women employed worldwide in foreign trade and commerce in the public and private sectors. One of the women profiled in this years supplement, Elizabeth ColbertBusch, director of sales and marketing in the South Atlantic region for OOCL (USA) Inc., summed it up best when she simplified how women have evolved in the international trade and transportation industry: When I wanted to play baseball with my brothers, they would look at each other and say, You can play, but you have to be the catcher. You have to be the catcher sometimes, even when you feel the swing of the bat over your head. Be focused, stay committed and take every legitimate adventure. It will ready you for a turn at bat.

Fran Bohnsack
Port Director Miami River Marine Group E-mail: manatee@gate.net

he Miami River abounds with challenges, and in my 13 years here, I have been involved with several. As director of the Miami River Marine Group, the rivers port cooperative, I found one of the most difficult challenges was getting the 24 independent terminals into compliance with the rigorous requirements of the Maritime Transportation Security Act of 2002. The Miami River port is not a government entity and lacks the public investment dollars of government-run ports. This means that all security efforts to bring the rivers private terminals to a uniform standard had to be voluntary, consistent, seamless and applicable 24 hours a day,

seven days a week. Accomplishing this goal was undoubtedly going to be expensive too costly for the smallest terminals and for the Miami River Marine Group nonprofit port cooperative. To ensure that the working river remains working, I had to convince operators that we, as a group, should be way out ahead in meeting MTSA compliance. Therefore, I applied on behalf of the port for funding under the Transportation Security Administrations first round of grants. With that successful application, the Miami River was deemed a port of international significance and the Miami River Marine Group was awarded $50,000 to conduct a Port Security Assessment. Successive applications for TSA funding led to a $1.06 million award for a riverwide camera surveillance system for law enforcement, and another $1 million for terminal improvements.

To ensure that the working river remains working, I had to convince operators that we, as a group, should be way out ahead in meeting MTSA compliance.
We standardized fencing, developed a lighting plan and installed closed circuit cameras in all terminals. To complete the job, as a group we had to raise another $250,000 as cost share. The result is a much more secure Port of Miami River, a fact documented with a Certificate of Merit awarded to me in 2004 by the U.S. Coast Guard Captain of the Port.
The Journal of Commerce www.joc.com

October 24, 2005

37

W O M E N I N T R A N S P O R TAT I O N

Special Advertising Section to The Journal of Commerce

Elizabeth Colbert-Busch
OOCL (USA) Inc. Director, Sales and Marketing, South Atlantic Region E-mail: Elizabeth.colbert-busch@oocl.com
rom the time I was on the basketball team, track team, president of the student body and finishing college on the National Deans List, I have always had the drive to be challenged. I credit my tenacity, independence and competitive spirit to being a single mother of three, and the eighth of 11 children in an Irish-Catholic family. Its important to have a commitment to duty, stay focused on your objective and take every legitimate adventure. When I wanted to play baseball with my brothers, they would look at each other and say, You can play, but you have to be the catcher. You have to be

the catcher sometimes, even when you feel the swing of the bat over your head. Be focused, stay committed and take every legitimate adventure. It will ready you for a turn at bat. I have been involved with international trade for 19 years. Following college, I spent time developing my base in the port-related side of the industry. Working at the South Carolina State Ports Authority, I was a business analyst on a development team studying economic impacts of port-related activity, followed by a tour in Washington, D.C. While there, I continued to research the federal government regulatory environment in its relationship to the maritime industry. I shifted my focus from the government to the private sector in November 1988, when I joined OOCL (USA) Inc. I have held positions in customer services,

regional inbound and outbound traffic, documentation, and sales and marketing. I had the great fortune of finding work with OOCL. They are firm believers that there is strength in diversity. They are committed to providing continuing education and share information openly a reason why OOCL is a leader in our industry. As director of sales and marketing for the South Atlantic Region, based in OOCLs regional headquarters, Charleston, S.C., I am responsible for all trade lane development and implementation of the South Atlantic regional business plan and budget objectives, while promoting international maritime relations and business activity for this area. I also aid the vice president of public affairs for Associated Maritime Industries Inc., responsible for liaison between OOCL and the U.S. federal and state governments.

Angela Chao
Senior Vice President Foremost Maritime Co. LLC E-mail: achao@fmcny.com

y parents were pioneers of Take Your Daughters to Work Day; so during school holidays, I would accompany my father to his office. It was my first glimpse into the exciting world of shipping, and it is where I learned how our industry is so vital in bringing goods from those who produce them to those who need them. After graduating from Harvard College in three years to get an early start on my career, I went into investment banking and worked in the mergers and acquisitions group of what is now Citigroup. While the experience was invaluable, I missed the inherently international nature of shipping and working with tangible assets.
The Journal of Commerce www.joc.com

When I finally joined the shipping industry, my first challenge was to help bring my company into compliance with and implement the International Safety Management (ISM) Code. I visited ships with company superintendents, and while relying upon their technical and operational expertise, was charged with the responsibility of confirming that procedures, which were already extant, were documented and carried out as required by the ISM Code. This experience served as an important building block in my career. After successfully implementing the companys Safety Management System, I enrolled at Harvard Business School. During my two years there, the dot-com phase was at its high-pitch frenzy. While I joined a dot-com company in the summer between my first and second year, I still felt as though shipping was my calling. After graduation, I returned to the industry, and I have been with it ever since.

My goal is to set the same example for what I hope will be many women to follow.
I am thankful to all of the pioneering women before me who made my entry into the industry that much easier. My goal is to set the same example for what I hope will be many women to follow. We in the international shipping industry play a vital role in facilitating the movement and exchange of goods and products across the world, increasing the standards of living and providing opportunity for peoples around the world. I look forward to working together with you for the future.
October 24, 2005

38

Special Advertising Section to The Journal of Commerce

W O M E N I N T R A N S P O R TAT I O N

Donna M. Del Rosso

Director of Logistics National Retail Systems Inc. E-mail: donna.delrosso@nrsonline.com

hat began as a job to pay for tuition during college turned into a very rewarding career in transportation. I started as a part-time courier and then became involved in dispatch for a company that specialized in the transport of canceled checks. With a natural flair for operations, I launched into various and successive management positions spanning 20 years of freight forwarding, airfreight, truckload operations, brokerage and lessthan-truckload operations. By the time I was 32, I was promoted to vice president of logistics.

When I entered the transportation and logistics industry, it was definitely maledominated. On more than one occasion, I was the only woman in operations or management. The key to my success has been a strong work ethic. I maintain integrity in all situations, which has served me well and continues to be at the core of my business beliefs. My peers, customers and vendors understand that I believe actions speak louder than words. My philosophy is simple: If you say you are going to do something, then you do it, and deliver the service timely with unsurpassed professionalism. Three years ago, National Retail Systems Inc. one of the leading retail logistics providers in North America recruited me to manage their non-assetbased division, World Logistics Inc. Since

joining the NRS executive team, my role has expanded to include coordination of the companys operating units and customer service teams into a comprehensive integrated supply-chain solution for many of Americas largest retailers. The NRS network including truckload, LTL, distribution and logistics technology offers a dynamic combination of core competencies and expertise. As an individual in an increasingly global economy, I am currently pursuing my M.B.A. in International Business to ensure that I remain on the cutting edge of information management and global management techniques. Each day, our customers are asking us to take more and more responsibility over their supply chains. As NRS continues to expand, I plan to grow with them.

Well deserved! Donna Del Rosso

Director of Logistics

for being recognized in the 2005 Journal of Commerce Women in Transportation issue. Were proud to have you on our team.

October 24, 2005

The Journal of Commerce www.joc.com

39

W O M E N I N T R A N S P O R TAT I O N

Special Advertising Section to The Journal of Commerce

Sandra Dearden
President HIGHROAD Consulting Ltd. E-mail: s.dearden@highroadconsulting.com

began my transportation career at Illinois Central Railroad as a secretary in the chairmans office in 1969, when the only positions offered to women at the railroad were clerks or secretaries. While the job paid well, it was not challenging, and through networking I secured a position as regional service manager for Chicago regional sales. While this was a temporary setback financially (my husband did not know that I accepted a 28 percent pay cut until I received my first check), it proved to be a wise decision, as it was the turning point of my career. Six months later, I accepted an entry-level position in marketing. In 1979, I was recruited by Chicago & North Western and accepted a position as assistant rates manager. The corporate culture at North Western was entrepreneurial, and innovation was encouraged. During my tenure there, I led strategic planning sessions with senior management teams of numerous rail customers, helping them to re-engineer their distribution systems. I also played

a key role in the development of the unit train distribution system for Canadian potash to the U.S., and I was North Westerns project leader on development of numerous distribution warehouses and terminals, from strategic site selection to startup. The hard work paid off, and North Western was awarded a Golden Freight Car Award for distinguished marketing by Modern Railroads Magazine for one of my marketing programs. After receiving the award, I was promoted to general manager, marketing and sales, of a strategic business unit. I had the opportunity to present expert testimony in proceedings before the Interstate Commerce Commission, including the antitrust portion of North Westerns attempt to acquire the Milwaukee Road. Little did I realize that my experience at the railroad, including leading and participating in numerous cross-functional teams, would later prove to be a good foundation for a consulting career. I established HIGHROAD Consulting in 1996, following Union Pacific Railroads takeover of North Western. HIGHROAD offers a range of services targeted to the specific needs of the transportation and logistics industry for all modes, for domestic and internation-

I have never felt disadvantaged because I am a woman at times it has been an advantage.
al surface transportation. The only mistake I made when developing my business plan was, I thought our clients would be small to midsize companies. However, many are major corporations, including PepsiCo, BP Amoco, Morton International, McCain Foods, Canadian National Railroad, GATX Corp. and Schneider Logistics. I have never felt disadvantaged because I am a woman at times it has been an advantage. When I started in marketing, I could always get customers to meet with me, probably because they wanted to know what I was all about. The people that I have worked for, the railroads customers and my clients have always treated me with respect. But the people who deserve the real credit are those I worked for at North Western, who encouraged innovation, and gave me numerous opportunities to expand my horizons.

Anita DeSimone
Manager, Human Resources United Arab Shipping Co. E-mail: adesimo@uasc-sag.com
ittle did I realize that I was witnessing history in the making when I began working for Sea-Land Service Inc. in 1961. Malcom McLean was not a large man, but you always felt his presence when he was wandering around the

office. Many years later, when he was honored by the Intermodal Institute as Man of the Century for ushering in the age of containerization, I felt privileged to have been in his presence in my formative years in the liner shipping industry. Although women at the time were primarily in secretarial and clerical positions, there were a few exceptions, which gave those women such as myself a glimmer of hope that one day we could enter the gold carpet area that was

reserved for the executives at Sea-Land. One woman that was a beacon of hope for us was Malcoms sister, Clara. She was one of the finest women I had ever met. She saw that the office was politically correct, ensuring the dress code and making sure that the aesthetics of the office were above par. I first began working for Sea-Lands loss prevention and claims department (now known as risk management), and was subsequently transferred to the
October 24, 2005

40

The Journal of Commerce www.joc.com

Special Advertising Section to The Journal of Commerce

W O M E N I N T R A N S P O R TAT I O N

companys security department. Security in the maritime sector has gained prominence after 9-11, however, security was considered an important aspect by SeaLand as far back as 40 years ago. In the early 1970s, I stayed at home for a few years to raise my children and returned to the work force, once again to the liner shipping business, which I had begun to relish. My next stop was at PRMMI with Jerry Toomey, Ron Katims and John Moynihan at the helm; women were just beginning to move up the ladder to middle management. Unfortunately, PRMMI ran into troubled times and offered severance packages to its employees. I opted to leave as I did not see a bright future for the company my doubts rang true when the company was sold a few years later. I searched the newspaper for vacancies in the shipping business, and an advertisement in the Star-Ledger newspaper for a company based in Cranford, N.J., caught my eye. I was called for an

Security in the maritime sector has gained prominence after 9-11, however, security was considered an important aspect by Sea-Land as far back as 40 years ago.
interview at United Arab Agencies Inc. the North American general agent for United Arab Shipping Co. I was hired by Anil Vitarana and Lou Carlucci, who, like myself, had worked at Sea-Land. I recently marked my 13th year with the company, and as manager of human resources, I have the pleasant task of dealing with a mini United Nations. I feel a sense of accomplishment working with senior management to create a work force that is enthusiastic, team-oriented and cheerful. One-third of United Arabs managers are women, and 70 percent of United Arabs work force are women. I am having too much fun in this business to contemplate retirement. Who said liner shipping is boring? Where would life be without all those colorful boxes? I feel blessed to have been in the midst of the creation of the box revolution, although not realizing it at the time. Security issues to the contrary, the container is certainly a Pandoras box in reverse.

Its a pleasure to work with professionals like

Donna Del Rosso

Congratulations on your recognition in the 2005 Journal of Commerce Women in Transportation issue. Its people like Donna that make National Retail Systems Inc. a valued partner.

October 24, 2005

The Journal of Commerce www.joc.com

41

W O M E N I N T R A N S P O R TAT I O N

Special Advertising Section to The Journal of Commerce

Beverly Fedorko-Ott
Director, External Affairs New York Shipping Association E-mail: bfedorko@nysanet.org

joined New York Shipping Association a little more than four years ago after a 31-year career with the state of New Jersey, having had the privilege to serve two governors and finish my career working on portrelated issues at the Department of Environmental Protection. During those last years with the state, I had the benefit of working with outstanding men and women in the public and private sector who encouraged me to explore my options and choose something I really wanted to do when I left state government. Opportunity, commitment, living up

to your own and others expectations sound like cliches, however, being a woman and entering an industry that has historically been male-dominated, meant that it was important to take advantage of every opportunity to meet industry leaders, gain their trust, do what you say you are going to do, and face the challenges along the way with a sense of humor and willingness to learn. I could not have moved very far in this, my second career, without the support, guidance and assistance of many people so many that I couldnt begin to name them. However, the common thread that they all share is integrity, a wonderful sense of the history of the maritime industry and a willingness to share their knowledge to help me learn and gain perspective. I continue to be

struck by the legacy of the Port of New York and New Jersey, and the people who have devoted their lives to making it the incredibly impressive and successful port that it is. They say that timing is everything, and in my instance I have to agree. I couldnt have joined this industry at a better time. As the industry evolves and faces it own challenges, I, too, get to test my own strengths as I am encouraged to address these issues with a new perspective and creative solutions. My quest to learn about the port has quickly turned into an overwhelming part of my life that I love sharing with anyone who will listen. I am proud to be a part of the New York Shipping Association and even prouder to say when I travel on business that I am from the Port of New York and New Jersey.

Margaret M. Gatti
Principal Gatti & Associates E-mail: mgatti@gattiassociates.com
began my professional career as an international banker responsible for lending activities in the German-speaking countries of western Europe and the communist countries of eastern Europe. My banking responsibilities caused me to travel internationally on a regular basis. I typically traveled alone and often was unable to call home, especially when I was behind the Iron Curtain. Calling home in those days required setting up an international dialing appointment several days ahead, by which time I had already moved on to my next destination. I can honestly say that I did not perceive any obstacles as an international banker, even though I was often the only female present at many meetings. My banker

colleagues in eastern Europe were accustomed to dealing with women in responsible positions, largely because many young men had perished during World War II, and women had to rise up and fill these positions in the working world. After six years of financing international trade transactions and establishing credit lines for letters of credit and other bank-to-bank transactions, I shifted to the U.S. side of international banking where I assisted U.S. importers and exporters with their international payment needs and international trade-finance requirements. Working with U.S. importers and exporters in this manner for just under six years, I caught the international trade bug and began to dabble with import and export activities for my own account. I imported silk garments under my own trade name, and exported various products on behalf of U.S. companies that were reluctant to undertake their own export activities.

My dealings with U.S. importers and exporters, and my own experience as an international trader, revealed to me a general lack of legal expertise in documenting international trade transactions and maintaining compliance with U.S. trade laws and regulations. Looking at this as an opportunity to build on my international banking background, I enrolled in law school full time and finished in three years. After passing the New York, New Jersey and Pennsylvania bars, I established a law practice limited to customs law and international trade; that was more than 13 years ago. The gender-neutral treatment I had been accorded as an international banker to the eastern European countries influenced my expectations as a professional. I never felt that being a woman was a disadvantage in international trade and never really encountered any obstacles because I am a woman. Instead I just plowed ahead just like the rest of my colleagues.
October 24, 2005

42

The Journal of Commerce www.joc.com

Special Advertising Section to The Journal of Commerce

W O M E N I N T R A N S P O R TAT I O N

Laura Gimenez
International Trade Manager, City of Santa Ana, Calif. President, Women in International Trade Orange County E-mail: witcopresident@att.net
began my international trade career with $300 in my pocket, a round-trip ticket to Argentina and an unpaid internship for the U.S. Embassy. Within three months of my Argentine venture, I became a consultant, and later, a full-time employee. This unique adventure started my international path, which has allowed me to savor the richness of different cultures and the excitement of trade. Through hard work and dedication, I have transitioned into several international positions with the U.S. Department of Commerce and the World Trade Center Association Los Angeles-Long Beach, to my present job as the International Trade

Manager for the city of Santa Ana, Calif. As a trade manager, I provide strategy for creating and implementing the citys international trade activities, while helping small to midsize businesses to export. My responsibilities to promote trade often expand beyond the boundaries of Santa Ana to Orange County, where I am involved in diverse programs that provide businesses with real skills for importing and exporting. I believe that international trade presents unique challenges and opportunities for companies. Understanding the needs and supporting companies is essential for economic growth. While large companies often have the resources to compete in global markets, the small companies often lack the expertise to take advantage of overseas opportunities. These small and medium-sized companies, however, generate the lions share of job

growth. Helping them export is an important way to support small business and promote the local economy. My career in international trade hasnt always been easy, perhaps my youth and possibly being a female created skepticism among the seasoned players. But I like taking challenges, especially for positions that require years of experience and skill. With perseverance, caring role models and willingness to learn, I have always been able to reach my goals. As a way to help and give back to the community, I joined Women in International Trade, Orange County Chapter, in 2000. Today, as its president, I am very proud to lead Orange Countys premier international trade organization. Balancing my life as a proud mother of two young boys, wife and professional businesswoman, I have a deeper appreciation of lifes gifts.

Deborah Harding
Executive Recruiter, Transportation-Logistics Shey-Harding Associates info@shey-harding.com
was introduced to the transportation business in 1964. After a series of very low-level jobs (so low they dont exist in the industry anymore) I was promoted to a management position in 1968. I only had two years of college, and finished my undergraduate and graduate studies while at Sea-Land where I worked from 1964 to 1990. I was employed in sales and managed the customer service, booking, government and community affairs, intermodal, accounting, personnel and human resources departments at various periods during my tenure with Sea-Land. I had a lot of support from my male colleagues and bosses over the years, and still count most of them among my supporters and friends.

Having a broad, diverse background in the transportation field is so beneficial when recruiting personnel. The knowledge of each department as well as the International Longshore and Warehouse union, Teamsters and International Association of Machinists labor is invaluable. In 1990, I decided to open my own recruitment business, specializing in transportation (air, land, sea, rail and logistics). During the 1990s, I also taught at California State University in Long Beach and Chapman College in Orange and Palm Desert. The courses were Leadership and Motivation, Labor Relations and Human Resource Management. I recruited at night and on weekends, and worked many long hours in the 1990s. I married my husband, Michael, (a logistics person) in the early 1990s. He computerized our business with the right software, and our company includes several family members who have

If I could give any advice it would be: Love what you do.
experience in recruiting and training. Weve grown, weve expanded and still love the business. Many of my colleagues went on to other companies and have become valued clients. Obstacles? We overcame all (women cant do certain things) by proving everything was possible. Having a pal or two to bounce things off really is important, and developing friendships, mentors and supporters also helped, although I must say it was not a conscious move it just happened. If I could give any advice it would be: Love what you do. I learn something new every day.
The Journal of Commerce www.joc.com

October 24, 2005

43

W O M E N I N T R A N S P O R TAT I O N

Special Advertising Section to The Journal of Commerce

JoAnn R. Hines
Founder Women in Packaging E-mail: PackWM@aol.com

n 1976, I decided to change careers after years of working 70-hour weeks and weekends in the retail business. I studied numerous careers, jobs available and sectors of business. I fell in love with the packaging industry. Manufacturing was so exhilarating. I was excited about seeing things made and shipped to the consumer. Never once did I consider the fact that I was moving to what was then a male-dominated industry. The retail industry was the same. Had I not developed forbearance in my previous career, I might not have survived the predisposition of the packaging industry. I was the only woman of 150 sales reps. I was a woman in the packaging industry, and that was difficult enough. I had no chance for promotion or advancement, even though I was a top performer and won every sales award. I even changed companies several times in hopes of gaining equal footing. I was

I fell in love with the packaging industry. Manufacturing was so exhilarating. I was excited about seeing things made and shipped to the consumer.
in a quandary over what to do; my husband said I should leave the industry, but I loved it too much to do that. I knew there were other women with the same issues and similar desire for success. Therefore I channeled those interests by seeking these women out and founded an association that could offer camaraderie, resources and networking for women in the industry Women in Packaging. Fifteen years later, the association has evolved from the days of getting together to just schmooze to proactive support that is available all the time. Sure, women want success, but the majority of them are unable to take the necessary steps to make it happen. In response to that, I put Women in Packagings resources acquired from those years of cultivating, enlightening and educating women on autopilot. I have evolved past the hand-holding stage to help those who want to help themselves. Today, professionals who want guidance and career expertise have the resources and the necessary tools to accomplish their goals by utilizing the services that our organization offers. Would I do it all again? You bet! However, lessons learned have changed my perspective about women in business. You cant be all things to all women, but you can define a course of action and stick to it. Mine was, and always will be, to be a guiding post for the career development of the female members of the packaging industry.

Barbara Brotman Kaylor

Partner Rooftop Communications LLC E-mail: barbarabk@rooftopcommunications.com

lthough I had been in the public relations and advertising field since 1981, my work in the maritime industry began in 1997, when I started working with the Maryland Port Administration, specifically the Port of Baltimore. At that time, I quickly learned how the industry worked and the impact it had on our economy and
The Journal of Commerce www.joc.com

our everyday lives. It didnt take me long to recognize the incredible vitality of the industry, as well as many communication challenges that it would present. I had the pleasure of working with the MPA for seven years. During that time, I made many connections within the maritime industry, professionally and personally. As a testament to those relationships, when I founded Rooftop Communications (an advertising and public relations firm), I was approached by previous contacts from the maritime industry to assist them in their proactive marketing efforts; I am

thrilled to continue to be involved in the maritime industry. Over the years, Ive found that my early limited knowledge and appreciation for trade and transportation was not uncommon for people outside of the industry. Working with the editors and reporters from within the trade has been a very rewarding experience. Finding ways to generate interest from outside the industry requires more than a little persistence and patience. My hope is that my work will not only benefit my clients, but also improve the awareness level and perception of the industry as a whole.
October 24, 2005

44

Special Advertising Section to The Journal of Commerce

W O M E N I N T R A N S P O R TAT I O N

Nancy Lu
Assistant General Manager, Planning and Development Cosco Americas Inc. E-mail: nlu@cosco-usa.com
ooking back, I am proud that I have developed my career from an administrative assistant to the assistant general manager in one of the leading global shipping and logistics companies. I am grateful to have the opportunity to directly contribute to the companys public relations, project development and maritime security areas. In reviewing what has motivated me to where I am today, I would like to sum it up as the right attitude. First and foremost, I believe in myself as a professional. I have not constrained myself mentally because I am a woman. I

must give my mother the credit. As one of the early generations of female pilots in China during the 1950s, her successful career cultivated my can-do mentality. Her passion and competitiveness in her career has always inspired me in my professional endeavors. I strive to stay prepared to embrace the opportunities and responsibilities the company has entrusted me with. I am inspired to be part of the team facing up the new challenges in todays complex international supply-chain environment. Secondly, I believe that whatever I do well, I can always do better. I entered into international shipping with limited industry knowledge when I was in the U.S. completing my M.B.A. Working closely with company executives has constantly challenged me to obtain in-depth industry knowledge.

With the rapid development of the global economic environment, the industry is facing ever-changing requirements to systematic address improvements in the global scale. It requires us to have the mentality of constant improvement to stay on top of the game. Last but not least, teamwork is the key to any success. I am grateful to many executives, colleagues and friends who have supported me as I have advanced in my career. I believe it is through teamwork that we can achieve much greater success than life has promised to each one of us. As Thomas Jefferson once said: Nothing can stop the man with the right mental attitude from achieving his goal nothing on earth can help the man with the wrong mental attitude. I do believe this applies to us all.

Congratulations to:

Director of Logistics National Retail Systems, Inc.

Donna Del Rosso

for earning recognition among the 2005 Women in Transportation by the Journal of Commerce.
We are proud to work with Donna and the industry leaders at National Retail Systems.

October 24, 2005

The Journal of Commerce www.joc.com

45

W O M E N I N T R A N S P O R TAT I O N

Special Advertising Section to The Journal of Commerce

Belle Morales
Vice President, Sales and Marketing Dynalink Systems Inc. E-mail: bellem@dynalinksystems.com

he concept of logistics came to me at an early age. When I was 7, my father received a delivery of a Heidelberg printing machine from Germany for his growing business. I was immediately fascinated by how an overweight, oversized machine can be transported from Germany to Manila, Philippines. My sister was recruited by a logistics firm in Manila. She served as a good example of how an intelligent and hardworking woman could excel in this industry, I knew immediately that after graduating college, I wanted to be a part of the fascinating world of logistics. That opportunity came after passing a comprehensive five-men panel interview at TDG, a multinational Manila-based logistics firm associated with NYK, Asiana Airlines, Emery (Menlo-UPS) and American Express. TDG

provided a very effective training ground for my professional career; I quickly embraced all the challenges, and within two years I was promoted to sales manager. A fateful meeting in Manila with Jack Chen, president of Dynalink Systems, paved the way for an even bigger opportunity. My decision in 1997 to come to the U.S. was a difficult one; however, I made this personal sacrifice for my family and young son. Years later, I knew that it was the right decision. In 1997, Dynalink Systems was a startup with only eight employees. The company has since grown to become a major player in the industry, and was recently named Inc 500s, Top 500 Fastest Growing Private Companies in the USA. We currently have a strong presence in New York, Chicago and China. The full impact of my efforts hit home recently during the port lockout. A customer was asked by a reporter at The New York Times how his business was being affected. Instead of giving a reply, he recommended that the writer speak to

me. Since then I have had the privilege of contributing to such publication as The New York Times; Fortune; and Pacific Shipper, a sister publication of The Journal of Commerce. This humbling experience has brought to light the importance of placing your customers needs ahead of your own, and aligning your success to that of your customers and associates. The last 12 years have been very fulfilling and rewarding. I believe that our industry transcends race, age, gender and embraces diversity. We work globally with one goal, to move goods quickly and efficiently for our valued customers. The most important factor in being successful in the transportation industry, or any industry for that matter, is taking full responsibility of the task at hand. At the end of the day, it always boils down to performance and a positive bottom line, regardless if the job is done by a man, or a woman. I am fueled daily by a desire to challenge myself to learn more, to work harder and smarter and exceed the expectations of my customers.

Kim J. Pendergast
Managing Partner Pendergast Partners LLC E-mail: kim@pendergastpartners.com
t all started at Indiana University in 1972, when the founder and head of the transportation department, Professor L.L. Waters, and his wife, Mary Lou, took me under their wing. He invested five years in me, selecting every single course and professor right through graduate school; he also encouraged me to spend a year abroad at the University of Madrid. But mostly, Professor Waters tried to reign in my entrepreneurial spirit, yet he taught me the business basics that would serve to help me move ahead in my career. He urged me to get the right job as

soon as I completed my M.B.A. in finance. So when I announced, with the confidence of youth, an alternative Plan B, which involved taking a year to travel Europe and learn German before I started working, I expected a battle. Anyone who knows Professor Waters can guess who prevailed. After I finished my undergraduate degree that June, I went directly to Germany, but as an employee of Continental Can Corp., which launched my business career. When I was working for a distribution company in finance, I saw the company was rapidly headed toward bankruptcy. I decided to propose a plan, which was followed briefly, but soon the company wavered, reverting to old practices. Thirty-six officers flowed through the company in three years, and soon after, I left to start my own firm.

Two years later, after the company came out of bankruptcy, the chairman called me for my advice something that never would have happened when I was one of his employees. After a financial review, I explained to the board that the company must be sold, and I was able to find a buyer for them, the price triple their most recent offer. A few years later, while attending a Davos-Australia conference, I met up with a colleague who told me that Random House was closing a warehousing and fulfillment division for small publishers. The publishers had been told months before to find another fulfillment operation. Sales were gone, and all but remained was a 300,000-square-foot warehouse, software and employees. I decided to purchase the assets and in less than one year, I brought the sales to $70 million.
October 24, 2005

46

The Journal of Commerce www.joc.com

Special Advertising Section to The Journal of Commerce

W O M E N I N T R A N S P O R TAT I O N

Margie Shapiro
Chief Executive and President Samuel Shapiro & Co. E-mail: margie@shapiro.com

t was always assumed that I would ultimately work in the family business, a third-generation international logistics and customs brokerage firm. While there was a period that suggested dreams do not always come true, things turned around. In 1991, after a short career in the advertising industry, I decided to enter the firm. I didnt want to leave my home in Philadelphia, so I agreed to manage a soon-to-be-opened office there. In those days, the industry was male-

dominated at the upper management level. I remember attending my first meeting of the local brokers association and inadvertently serving as the token female. I must admit, however, that I personally had experienced little or no resistance from my colleagues as a result of my gender. It was somewhat of a different story within our company. The firm was smaller in those days and its (all-male) managers each had been with the firm for 25 years or more. Each of them had a feeling of a propriety interest and it was up to me, I felt, to prove myself. I did so by getting my brokers license in 1995, and gently (I hope) insinuating myself into their good graces. In time, they acknowledged my ability and they also supported me wholeheartedly.

In March 2002, I was elected president and chief executive, succeeding my father and grandfather. Our company just celebrated its 90th birthday and, while many things have changed since 1915, we remain devoted to our core values of service, employee development, innovation and pursuit of integrity. For a once male-dominated industry, our payroll is now comprised of approximately 75 percent women, many of whom are in leadership positions. I have also added a female member on our board of directors. This not only allows for a broader perspective on issues, but it also sends out the message that we are focused on the importance of diversity and equality.

Lori S. Smith
Senior Transportation Analyst Global Transportation Organization, Johnson & Johnson Sales & Logistics Co. E-mail: lsmith9@cscus.jnj.com
n 1983, I began my career in transportation with my fathers import company, assisting his traffic manager. There were trying moments men in the business had a difficult time taking a woman seriously, and people asked to speak with the man in charge. I was naive enough not to worry about success in a male- dominated industry. The time I spent in this position began my love affair with international trade. It was fast-paced, challenging and exciting. These are still the things I enjoy about the business. Moving on to the garment center and chemical industries, I worked as traffic and import manager handling imports, exports, domestic distribution and customs compliance. Switching gears, I worked for a large freight forwarder onsite at one of their customers.

This provided additional insight into the customers perspective on freight movement. Prior to my current position, I spent the last five-and-a-half years with a large housewares importer as their director of import operations. My experience there was instrumental in bringing me to the next level providing hands-on experience in all facets of import, customs compliance, customer service and contract negotiation. Currently working for the Global Transportation Organization at Johnson & Johnson Sales & Logistics Co., I am involved with international transportation strategy and contract negotiation. At J&J, successful women in transportation and international trade are standard. In my career, it has been the companies who werent afraid to hand responsibility to an inexperienced woman that have succeeded in developing female leaders within the industry. How did I overcome the challenges of a male-dominated industry? I learned how to negotiate contracts, I obtained my customs brokers license, and most importantly I networked with my peers. My

How did I overcome the challenges of a male-dominated industry? I learned how to negotiate contracts, I obtained my customs brokers license, and most importantly I networked with my peers.
advice to other women would be to benchmark with other shippers, discuss the world with ocean carriers, attend seminars and conferences and join a transportation club; I currently serve as an officer with the International Commerce Club in New Jersey. In summary, be fearless, take risks, go where no person has gone, and openly engage in conversation about international trade and transportation with everyone you meet.
The Journal of Commerce www.joc.com

October 24, 2005

47

W O M E N I N T R A N S P O R TAT I O N

Special Advertising Section to The Journal of Commerce

Kitty Strozier
Creative Director Longwater & Company Inc. E-mail: kitty@longwater.com
joined Longwater & Company as creative director in 1986, after more than a decade of creating and art directing the branding campaigns for upscale resorts, residential golf communities and golf-cart manufacturing companies. Elaine Longwater approached me with the opportunity of working with her to brand ports, global shipping and associated companies who were entering a market-driven business environment for the first time. Having known me since I was 7 years old, Elaine skillfully appealed to my wanderlust and proclivity for a creative challenge, and well, the rest is history.

The biggest challenge we encountered was working in an industry that was just beginning to grasp the value of corporate branding. The globalization of trade was in its infancy, and thinking outside of the box was not even on the radar screen. Creating a compelling, well-crafted corporate image instead of just promoting the traditional hardware was an existential leap for some, and this was very frustrating. However, two very special individuals possessed that rare and illusive gift: the vision thing. The ability to articulate their goals was the important nexus between marketing and the creative process. They gave me the information I needed to graphically tell their story. First was George B. Marshall, who was the senior vice president of marketing for MOL (America) Inc. It was with George that we created an image for MOL in the North American market. George was a

marketing genius who had a very kind, gentle and unique way of guiding and honing my creativity. With his legendary sense of humor, we would go over an image, stroke by stroke. George appreciated and valued artists, which made working with him a great pleasure. Second, was Michael E. Maher, founder of Maher Terminals Inc., who built a marineterminal empire from a simple idea. Albert Einstein once said, Imagination is more important than knowledge. Mr. Maher told us that he started his company with two forklifts and a dream. Today, that dream is one of the largest terminals in the United States. Shipping has always fueled the imagination of artists. As a graphic designer, I find creating images that tell a clients story, while keeping a bit of the romance, makes my job interesting and rewarding.

Kate Vitasek
Founder and Managing Partner Supply Chain Visions E-mail: Kate@scvisions.com
y career in logistics and transportation began not as a career at all, but rather as a job to help me get through school. I worked for Kroger in its warehouse as a shipping clerk. While I may have been the only 17-yearold girl on the second shift, I earned the respect of the veteran forklift drivers when I would crawl up in the back of a trailer to find their misloaded pallets. This taught me the importance of thoroughly understanding the business to gather the facts and make informed decisions, even if it meant crawling into the back of a trailer. Following my experience at Kroger, my next stroke of luck was going to the University of Tennessee to earn my marketing degree. At Tennessee, the department of marketing is really the department of

marketing, logistics and transportation. While marketing was my plan, logistics became my path after I coupled a bachelors in marketing with an M.B.A. in logistics and transportation. This education combination enabled me to apply a customer focus to logistics and supply-chain solutions. Throughout my career, I have seen too many companies take an inward approach to their operations. Logistics and trade, after all, are about getting products efficiently to the customers. With my newly minted M.B.A., I forged out into the world to design the best supply chains for the best companies. While my official career began as a consultant, I left consulting after two years to work for Microsoft, where I implemented an outsourced worldwide fulfillment strategy that I had designed for them when I was a consultant. I subsequently left Microsoft to join the same third-party logistics company that ran the operations I had led to design, implement and outsource. My various roles

as consultant, practitioner and outsource provider have given me a unique perspective on the supply-chain function. In todays world, a supply chain has many links, and the best-run systems work effortlessly across them all. After five promotions and countless worldwide trips, I left Big Business to start my own consulting practice, Supply Chain Visions. We specialize in helping companies improve their performance across all their supply-chain partners. The best part of owning my own company has been the opportunity to give back to the profession that has been so good to me. My advice to young women entering the world of logistics and transportation would be to get involved with organizations such as the Council of Supply Chain Management Professionals, Women in Transportation, the Warehousing Education Research Council, etc. These professional groups offer women the chance to sharpen their skills and develop new friendships, while expanding their business network.
October 24, 2005

48

The Journal of Commerce www.joc.com

Special Advertising Section to The Journal of Commerce

W O M E N I N T R A N S P O R TAT I O N

Beti Ward
Chief Executive Pacific Air Cargo E-mail: beti.ward@pacificaircargo.com
hen people ask how I got into this business, I typically tell them it is a threemartini story. Its certainly not what I planned or aspired to do while growing up in Kansas. After ventures into the typical female roles of accounting and owning a beauty salon, I needed something different to satisfy my hunger for adventure. I always wanted to travel, and I thought the airline business would offer me that opportunity. Following a move to the West Coast, an interesting opportunity presented itself. After a few years in the freight-forwarding business, I had a request to help shippers in Hawaii. Unlike the mainland where surface transportation abounds, Hawaii lacked dependable transportation, especially for the perishables industry.

Virtually everyone I spoke with discouraged me from taking on a cargo business in Hawaii. They said it was a limited and unreliable marketplace, with many items being shipped there, but not many coming back. So after being turned down by every financial institution I contacted, I maxed out my credit cards, sold my home and decided to take a gamble. Being the oldest of three siblings, I am accustomed to taking control, making quick decisions and solving problems. I used my accounting background to study trends, needs and market conditions. I started American International Cargo with a very old DC-8 and progressed to the 747 freighter. Being manager and handling sales and operations in those first few years was fun, exciting and exhausting. Luckily, my idea worked and, in 1998, I sold a very successful, profitable business. Unfortunately, the company went bankrupt after I sold it, and customers began calling me, desperate for cargo service. In 2000, I contacted some

Being the oldest of three siblings, I am accustomed to taking control, making quick decisions and solving problems.
of my previous staff, and began again with Pacific Air Cargo. The business has changed in the last 15 years to include a much larger percentage of women in transportation management. The traditional female traits of a softer touch and more concern for employees and customers have helped make women successful. Its important to encourage those qualities in what was once a totally male business. Women can, and do, make a difference. As Gov. Linda Lingle said at the International Womens Conference, The best way to get more women in power is to get more women in power.

Michele Wilkinson
President and Founder Tailwind International Worldwide Air Charters E-mail: michele@twintl.com
ollowing an extensive career with Braniff International Airways, Flying Tiger Line, Evergreen International Airlines and Emery Air Freight, I followed a vision for ad-hoc air charters and founded Tailwind International Inc. in 1989. There has always been a drive in me to learn and to achieve more than expected. Once I entered into the airline business more than 35 years ago, I always wanted to learn more to do it better than required. It was all so fasci-

nating, I developed a passion for the industry or as is said, its in your blood. The idea for Tailwind International was developed from lessons learned as a reservation agent with Braniff Airlines. The idea was to take care of the customer better than expected and treat each person as you would want to be treated. I entered into this industry and remain in this industry committed to hard work, generating enormous determination, a competitive spirit and an overwhelming drive to succeed within the airline industry. I founded Tailwind as an idea with no financial backing, lack of credibility for a young company in a very large sea of professionals, a lack of knowledge on how to sell air charters and how to

anticipate all the areas that could go wrong with an air charter. The best things in life are worth the struggle of the wait and the effort of the journey. I never looked back, as each day became new and exciting. The pressures were always present, but my persistence and drive provided me the rewards I needed to push to the next day and the anticipation of learning and achieving. We are widely known as the company that can move the most unusual items successfully, anywhere, globally. Some of our major projects have been returning the Lockheed Martin surveillance aircraft from China, opening up Libya for the U.S., moving killer whales to their new homes and transporting athletic teams for their competition games.
The Journal of Commerce www.joc.com

October 24, 2005

49