VANITY

Vanity is the excessive in ones own attractiveness or abilities to others (Stephen laMarche). The term vanity originates from the Latin word vanities meaning emptiness, untruthfulness, futility, foolishness and empty pride. Purpose of the study is to determine if individual levels of vanity are related to consumer evaluations of advertisement. There are three specific advertisement appeals (i.e., appearance, sex, and achievement), attitudes towards the ads and thoughts by elicited by the advertisement were measured and compared across high and low vanity groups. In many religions vanity, in its modern sense, is considered a form of self idolatry, in which one rejects God for sake of ones own image, and thereby becomes divorced from the graces of God. It is also feeling of genuine love for your physical forms are all healthy, normal behaviours. Doing any point of obsession, feeling compelled to impose your own beauty or importance on others, sapping your personal resources for the sake of further efforts to either beautify or glorify your own image. Vanity also termed as the excessive pride in single appearance or accomplishment. Philosophy of vanity may refer to a broader sense of egoism and pride.

SHOPAHOLISM
Shopaholism is a psychological disease that is caused by the new image and idea because of media influence. The world of advertising became very influential and that is why shopping became so popular. This type of illness is very controversial in today life, because on one hand some say it cannot be categorized as an illness, it is just a bad habit of those who can allow it themselves. Shopaholism is a choice to replace emotional satisfaction with material objects. Shopaholism is driven by the same kind of motivation that fuels alcoholism or drug use. A woman feels bad - anxious, lonely, worthless, angry or lacking love. So she goes out and buys things - not only to give herself love, but also to prove to the world at large that she's 'worth it'. Plastic money or the credit card is the main cause for worsening this mental condition. Strained relationships caused by this mental disorder can break homes. The cause os such addictive behavior is not known, but according to some psychiatrists, such action triggered by a need to feel special. The shopaholics try to fill in a void in their life with objects. The act of shopping gives the compulsive shopper a high due to the release of certain feel good hormones. Shopaholics have been all over public media these days. The former NY state health commissioner Antonia Novella's excessive spending habit, the chart topping confessions of a shopaholic book by Sophie kinsella, and now a soon to be released film of the same name, shopaholics have all eyes turned their way. This means they better look good in Gucci justifying yet another trip to Saks, it also means that scientists are focusing on the problem of shopaholism as a technical disease. Without recognized doctor support is there hope for shopaholics? While there is not (yet) a magic pill that will cure sufferers of their afflictions, there are support networks, self help books and

professional therapists that will help you deal with your disorder. And as with all addictions, the first step is recognizing that you have a problem.

CONSUMER VANITY DISORDER

This study is to examine relationships among consumer vanity, brand sensitivity, gender, brand consciousness and private self-consciousness with the context of social comparison theory. The four dimensions of consumer vanity are concern for and positive view of physical appearance and concern for and positive view of achievement. This is a disease which spreads through cultural Memes turning the world into a reflection of the advertising images broadcast daily by 90% of all media - a world of mini-malls, fashion obsessions and belligerent gadgetry rather than a mutating virus or genetic predisposition. This is fact that in America at least the half century from 1880 to 1930 marked a major transition in the rate and level of goods consumption. The purchase, use and waste of what comedian George Carlin called stuff. Food production increased almost 40% between 1899 and 1905. The production of mens and womens ready-made clothing, including the production of costume jewellery, rose to 2 times between 1890 and 1900, glassware and lamp production saw a boom from 84,000 tons in 1890 to 250,563 tons in 1914. In 1890, 32,000 pianos were sold in the USA, by 1904 the sellings increased to 374,000.

COMPULSIVE BUYING
It is the phenomenon with serious and personal consequences. An exploratory study showind the consumer purchasing behaviour tested whether compulsive buying tendency influence identification and perceptions of others behaviour. Compulsive buying disorder is characterized by excessive or poorly controlled preoccupations, urges or behaviors regarding shopping and spending, which lead to adverse consequences. Compulsive buying disorder has been estimated to affect from 2 to 8% of the general adult population