MICHELLE (YUAN YUAN) ZHANG

michellezhang@u.northwestern.edu | (224)-789-9263 | 1940 Sherman Ave Apt 416, Evanston, IL 60201| www.michellezhang.net

EDUCATION
NORTHWESTERN UNIVERSITY, School of Communication Evanston, IL
Bachelor of Science, Communication Studies major, Business Institutions minor Anticipated June 2011
 GPA: 3.85/4.00, School of Communication Century Scholar 2007-Present, Recipient of George M. Sargent Scholarship 2009
 SAT Score: 2220 (Math 760 Verbal 740 Writing 720)
WORK EXPERIENCE
FOUNDATION FOR SUSTAINABLE DEVELOPMENT (FSD) Jinja, Uganda
Microfinance Summer Intern for Bunya SACCO June 10- Aug 10
 Collaborated with 4 fellow interns and 3 Ugandan staff to develop a two-fold growth strategy for a rural bank, contributing to a
4% increase in bank membership and over $1,000 in additional agriculture loan disbursements within 7 weeks
 Researched growth opportunities through budget analysis, competitive analysis, and field interviews with community members
 Designed a streamlined marketing outreach presentation that better communicates the bank’s services and also reduces costs
 Created Poultry Mentorship Loan to supplement agriculture loans and engaged 2 pilot groups and attracted 18 interested groups
VISA, INC Vancouver, Canada
Winter Olympics Global Hospitality Program Intern Feb 10- Mar 10
 Presented daily speeches to Visa executives and board members that offered insight into the sporting events they were attending
 Managed 9 local staff at the airport to facilitate arrivals and departures for >750 VIP clients & international consumer guests
 Assessed guest feedback forms after program ended and reported on major areas of success and key areas for improvement
NORTHWESTERN SCHOOL OF COMMUNICATION Evanston, IL
Research Assistant for Professor James Ettema Oct 09- Apr 10
 Transformed 108 qualitative media articles into quantitative codes to analyze coverage biases around the Iraq Haditha event
 Ran statistical distributions in Excel to find variability of opinions between mainstream news sources and military blog sources
LEADERSHIP EXPERIENCE
STUDENTS CONSULTING FOR NON-PROFIT ORGANIZATIONS Evanston, IL
Team Lead Mar 10-Present
 Led a team of 5 in developing a marketing strategy to increase membership and attendance at Josselyn Center for Mental Health
 Analyzed 69 member registration forms from 2007-2010 to identify demographic trends and popular sources of referral
 Recommended strategies to both enhance quality of existing services and to target local healthcare providers for new referrals
 Designed an impact measurement system to help Josselyn track and assess the results of proposed marketing strategy
Director of Human Resources Sept 09- Mar 10
 Managed SCNO’s first major recruitment campaign in Fall 2009 driving 55 applications for 20 available positions
 Organized 3 social and fundraising events to facilitate bonding and build a sense of community for 43 existing members
TREBLEMAKERS ACAPPELLA Evanston, IL
Director of Music Apr 08-June 09
 Led 15-member a cappella group through 2 hour rehearsals twice a week and over 15 performances throughout the year
 Improved publicity effort for annual concert, resulting in 64% increase in attendance and $312 increase in net profit
INTERNATIONAL STUDENT ORIENTATION Evanston, IL
Orientation Planner and Peer Advisor June 08-Sept 08
 Organized and executed the first ever International Student Orientation at Northwestern with a team of 10 during summer
 Welcomed and advised 89 international students on university life through student-led seminars and social events
ADDITIONAL INFORMATION
 Fluent in English, Mandarin, and Cantonese; competent in French
 Proficient in Microsoft Word, Excel, PowerPoint, Publisher, Adobe Photoshop, and open-source website design
 Completed all 11 levels of piano exams in the Royal Conservatory of Music curriculum in 4 years, most take over 10 years
 Additional Activities: Alternative Student Breaks 2007-2010, Northwestern Mock Trial 2007-2009, China Synergy Programme
for Outstanding Youths 2008, Cooking, Hip-hop dancing, Swimming, Hot Yoga