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INFOSYS.110 BUSINESS SYSTEMS: DELIVERABLE 2: BUSINESS SECTION SUMMER 2014 Name NetID Group Number: Website Link: Tutorial Details Time Spent on Assignment: Joan Wong jwon277 018 http://infosys1102014ssgroup18.blogspot.co.nz/ Tutor: Day: Time: Yvonne Friday 12pm 30 hours Word Count: 1642

THE INTERACTIVE RUBBISH BIN BUSINESS ANALYSIS REPORT

INTRODUCTION

A business analysis allows a start-up company to determine strategies that enable sustainability in its industry. This report will analyse how the Interactive Rubbish Bin company will create its product to satisfy customers as well as be successful in its industry. An analysis of the industry will be used to examine the important value chain activity that brings out key business, involving systems used to support how the business will function in the industry.
3. BUSINESS SECTION 3.1 Vision

To provide an innovative way to enhance the teaching and learning about waste management for New Zealand primary schools in the direction to reduce actions of littering.
3.2 Industry Analysis: School Rubbish Bin Industry

Industry: School Rubbish Bin Industry.

Force:

High/Low:

Justification:

Buyer power:

High

Rubbish bins, especially wheelie bins for a are widely available and found in New Zealand (Rudman, 2012). There are no requirements on where primary schools are to purchase their rubbish bins from. Therefore, there are many choices of companies for customers to buy from.

Supplier power:

Low

There are many suppliers of basic raw materials

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such as plastics that are used for companies to manufacture school rubbish bins. The many choices of suppliers enables companies within the industry to find the best suppliers to suit the company.

Threat of new entrants:

High

Although there are certain regulations and legal paperwork to start a company in the school rubbish bin industry, it is easy to enter the industry especially for small companies (Ministry of Business, Innovation and Employment, 2013). This is evident in the large number of school rubbish bin suppliers in the industry especially those found online. Rubbish bins are necessities in school

Threat of substitutes:

Low

environment, there fore there are not many substitutes that are threats to the industry such for example, rubbish bags (Thompson, 2010). Rubbish bags also cost more to use than rubbish bins (Thompson, 2012). Rivalry among existing Low competitors: There is very little fierce competition existing between rubbish bin manufacturer companies within the industry.

Overall attractiveness of the industry: Overall, the school rubbish bin industry is easy to enter due to the low supplier power and little competition. This shows that the industry isfavourable for starting a business. The threat of substitute is low which shows an existence of a demand for school rubbish bins. Therefore to be profitable in this industry, the businesss strategy is to offer a high value product that customers have a preference for and overcome high buyer power, allowing the business to be more sustainable in this industry.
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3.3 Customers and Their Needs

The group of customers that the Interactive Rubbish Bin is targeted at are primary school in New Zealand. This is because of growing interests in educating young students about waste management and the environment. The Ministry of Education highly recommends the incorporation of environmental education into everyday learning (Ministry of Education, 2013). With environmental education becoming important in the New Zealand teaching curriculum, there is a need for teaching aids such as recycling bins to enhance the learning experience of waste management programmes (Te Kete Ipurangi, n.d.).
3.4 The Product and Service

The Interactive Rubbish Bin satisfies the need for a product that can aid the teaching and learning about littering in primary schools. What differentiates the Interactive Rubbish Bin between ordinary bins is the game aspect of the product. The product allows students to develop decision making skills, letting them make correct choices between general and recyclable wastes. Its scoring system displays a score above the bin for every correct choice made to motivate young students to using the bins instead of littering. This product can provide primary schools with an aid in correcting and developing long lasting behaviours to reduce actions of littering in a fun method.
3.5 Suppliers and Partners

A potential supplier to the Interactive Rubbish Bin company are raw material suppliers such as Dotmar Universal Plastics and Atron Plastics. They supply the company with ecofriendly and sustainable plastics and metals, allowing the company to manufacture rubbish bins using materials that enforce the companys environmentally friendly vision. Another supplier to the company are advanced freight forwarding companies such as PBT and Freight Star who provide delivery services in New Zealand. Their services enables the ability to distribute the product to primary schools anywhere in New Zealand in larger bulks, allowing a faster and low costing method of delivering the product to customers. Having a partnership with environmental organisations such as The Enviroschools Foundation, who aim to support schools and businesses to educate children about New
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Zealands environmental issues. A partnership with funding organisations such as The World Wildlife Funds who provide funding to environmental education programs who focus on educating primary schools. Having a strategic alliance with these two foundations can provide promotion and funding for the company as well as give mutual benefits in promoting and achieving shared visions.
3.6 Strategy: Focused High Cost

The Innovative Rubbish Bin is targeted at a narrow market because the main focus is to provide an educational aid to the New Zealand primary school market, and not focused on all types of schools and the public market. The business has a high price strategy due to the product being manufactured using expensive electronic systems and components. This means that the product will have a high cost compared to ordinary bins. The overall strategy is therefore Focused High Cost.
3.7 Value Chain Activity: Market and sell the product

The most important value chain activity for this business is market and sell the product. It is important for the business to promote and have the capability to sell the Interactive Rubbish bin to all New Zealand primary schools. The business needs to communicate to customers through appropriate media forms and be able to persuade the schools that the product will provide a higher value in aiding in waste management compared to alternative products, regardless of its cost. It is also important that the business uses effective selling methods such as online shopping that are easily accessible to customers regardless of their location and the ability to sell large numbers of the product.
3.8 Business Processes
3.8.1. ORDER FULFILMENT PROCESS It is essential for the business to have a fast and

efficient process to fulfil large numbers of orders coming from many primary schools across the country. It is important to have a simple order fulfilment process that can reduce the complexity of receiving orders of varying needs to capable of selling the product. This
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process involves the recording and analysis of a customers order once it has been placed , allowing the company to deliver orders in full, on time, and in specification. A simple shopping experience to show that purchasing the Interactive Rubbish Bin is as simple and convenient as purchasing an ordinary bin will help sell the product.

3.8.2. PROMOTION PLANNING PROCESS

The way the Interactive Rubbish bin is marketed to

primary schools needs to be planned and executed effectively so that the organisation can communicate their vision of reducing litter. The process involves data collection and analysis as well as designing and feedback when planning a campaign while focussing on customer buying behaviours. It is important that the promotion of the Interactive Rubbish Bin will reach all primary schools in New Zealand to persuade them that the product will bring long term and high value benefits to waste management compared to other products. This will allow the organisation to maximise sales.

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3.9 Functionalities
3.9.1. ORDER FULFILMENT PROCESS

Calculate total orders from customers Record order requirements made by customer

3.9.2. PROMOTION PLANNING PROCESS

3.10 Systems

Process and summarise data collected about the market Compare promotion budget and feasibility

3.10.1. ORDER FULFILMENT SYSTEM -

The order fulfilment system supports the transaction of

the product from business to customer once an order is placed. This system automates the process of recording and calculating order totals and other details for a specific order into the database so the order is processed with accurate information. The ordering process will be faster and more accurate so that the organisation is capable of selling the Interactive Rubbish Bins during high demands.
3.10.2. PROMOTION PLANNING S UPPORT SYSTEM -

The promotion planning support system

supports the analysis of target customers by providing any report and summaries of trends from historical data and market environment, supporting decision making and planning for marketing the Interactive Rubbish Bins in the most effective and cost efficient methods.
3.10.3. ORDER RECORD MANAGEMENT SYSTEM -

The order record management system

allows automated data collection into the organisations database using information based on customer orders. This data can be summarised and be easily accessible with the facilitation of this system using computers. The management of order information helps with decision making in many ways such as analysing sales trends, making faster and better deliveries and to look at customer behaviour patterns, aiding in promotion planning.

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3.11. Summary Table: Value Chain to Systems

Value Chain Activity

Processes 1. Order fulfilment process

Functionalities 1. Calculate total orders from the primary school 2. Record order requirements made by customer

Specific Information System(s) Order fulfilment system

Market and sell the product

Broad Information System(s) Transaction Processing System

Order record management system

2. Promotion planning process

1. Process and summarise data collected about the market 2. Compare promotion budget and feasibility

Promotion planning support system

Decision Support System and Customer Relationship Management System Decision Support System and Customer Relationship Management System

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CONCLUSION

An analysis of the Interactive Rubbish Bin company has been presented to show the importance to focus on a value chain activity that reflects the vision and strategy to determine the key business processes. This report has found that the company can use systems within the business process to support its functionalities that are important in keeping the company sustainable in its industry.

REFERENCES

Barclay, S. (2013). Our plastic rubbish killing sea life. Retrieved from http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=10868953 Blackstock, R. (2013). Beach clean? thanks crims. Retrieved from http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=10904330 City & County of Honolulu's Department of Environmental Services. (2005). Hawaiis illegal dumping and pollution laws. Retrieved from http://www.opala.org/solid_waste/Illegal_Dumping_Laws.html Harper, P. (2012). $100 fine for cigarette littering in taupo. Retrieved from http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=10839781 Hasting District Council. (2014). Litter Infringement policy. Retrieved from http://www.hastingsdc.govt.nz/litter-infringement-policy-and-fines Judd, S. (2012). Sam judd: pick of the litter. Retrieved from http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=10816217 Miles, T. (2013). Litter a problem say locals. Retrieved from http://www.stuff.co.nz/timaru-herald/news/9293575/Litter-a-problem-say-locals Ministry of Business, Innovation and Employment. (2013). Starting a business. Retrieved from http://www.business.govt.nz/starting-and-stopping/entering-abusiness/starting-a-business Ministry of Education. (2013). Environmental best practice guidelines for schools. Retrieved from http://www.minedu.govt.nz/~/media/MinEdu/Files/EducationSectors/PrimarySecon dary/PropertyToolbox/StateSchools/DayToDay/EnvironmentalBestPracticeGuideline s.doc Morton, J. (2012). 52% impure nz rivers. Retrieved from http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=10841013
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Rudman, B. (2012). Brian rudman: beware invasion of the wheelie bins. Retrieved from http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=10782097 Te Kete Ipurangi. (n.d.). Environmental education in new zealand schools. Retrieved from http://efs.tki.org.nz/Curriculum-resources-and-tools/Environmental-EducationGuidelines/Environmental-Education-in-New-Zealand-Schools Telegraph Media Group Limited. (2014). Lord Selsdon faces inquiry after tracing drivers who drop litter. Retrieved from http://www.telegraph.co.uk/news/10191905/LordSelsdon-faces-inquiry-after-tracing-drivers-who-drop-litter.html The Guardian. (2009). Litter on british beaches. Retrieved from http://www.theguardian.com/environment/gallery/2009/apr/08/waste-marine-life The New Zealand Herald. (2012). Ecology: coming to a bus shelter near you. Retrieved from http://www.nzherald.co.nz/elementmagazine/news/article.cfm?c_id=1503340&objectid=10887299 Thompson, W. (2010). Bags or bins to be debated in rubbish review. Retrieved from http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=10686795 Thompson, W. (2012). Rubbish bag charge unfair in era of super city, say westies. Retrieved from http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=10810516 Wade, A. (2011). Masses of rubbish spoiling rangitoto. Retrieved from http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=10775082 Wayne, T. (2007). Litter bugs to be hit with $400 spot fines. Retrieved from http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=10450784 Wikipedia. (2014). Litter. Retrieved from http://en.wikipedia.org/wiki/Litter Why are plastic bags a problem. (n.d.). Retrieved from http://plasticshoppingbagfree.org.nz/facts-and-figures

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