1 ! Munshi !

Porus

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E-choupal, !
Porus Munshi !

The Purpose of Innovation is ! not to do something new!

It is to create transformational impact.!

Porus Munshi !

The innovation success strike rate!

1 in 300 successful innovations scale up successfully. !

Scale is ! key to impact !

Porus Munshi !

What does it take to create ! Transformational impact?!

Porus Munshi !

Innovation Scale Up

Mindsets!
"

Strategy

From Linearity to Leapfrog! Redene Resources! No Compromises, no trade-offs!

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Re-Design Ecosystem!

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Porus Munshi !

st 1

Mindset:#

From Linearity to Leapfrog !

Porus Munshi !

You want to be a leader in the newspaper industry because only leaders really make money. # But its a long, hard route that takes at least 5 years. #

What do you do? #

Porus Munshi !

Biology!

2,40,000 die in India every year of preventable disease: Hepatitis-B# Vaccines are available but cost Rs.750 per dose and are out of reach for the common man.#

What do you do? #

Porus Munshi !

Shantha Biotech eliminate Hepatitis B!

From Rs.780 a dose to Rs.50 a dose. From live with Hepatitis B to Eliminate Hepatitis B

80,000 To 100 million vaccinations/year Today Rs.15 a dose, 60% of WHO vaccines from Shantha Bio
Porus Munshi !

Shantha Biotech! Eliminate Hepatitis B!

From Rs.750 a dose to Rs.50 a dose.

From living with Hepatitis B To Eliminate Hepatitis B

From 80,000 To 10 crore vaccinations/year Today at Rs.15 a dose, 60% of WHO vaccines from Shantha Bio Porus Munshi !

You want to put working children into fulltime school.# But in what class do you put a 13 year old child whos never had a day of schooling in his life? #

What do you do?#

Porus Munshi !

Physics!
Porus Munshi !

You are in a plague ridden city# and its impossible to change the 350 year old culture. !

!" #$ !% &
! What do you do? #
Porus Munshi !

Surat Municipal Corporation! Transform the city in 3 months!

2nd cleanest city in 20 months
(From contributing 50% of malarial deaths in Gujarat to zero deaths)
Health improves so much that 60% of doctors migrate from Surat
Porus Munshi !

Legacy exists even after 16 years

HH incomes rise by Rs.2,000/month

"Eliminate unnecessary blindness! "Eliminate Hepatitis-B! "Make the worlds slimmest water-resistant watch! "Help save a million lives! "Be leaders from day-1!
Leapfrog Challenges not incremental goals!!!
Porus Munshi !

But what about resources? !

Porus Munshi !

nd 2

Mindset:#

Redene Resources !

Porus Munshi !

! "Trichy!

! "260 cops (1/10th of police force) transformed a city of 10.2 lakhs. ! ! "Thats 1 cop for every 3,923 citizens! !

! "Transformed:! ! "Crime down 40%!

! "Budding extremism and terrorism nipped! ! "Recovery of stolen property up from 41% to 90%! ! "Crime solution rate up from 74% to 95% !

!N " O tougher laws, no new weapons/equipment, just a new way of thinking, strategizing and working.! ! "Seoul hotel!

Porus Munshi !

Tarun Bharat Sangh!

From Registhan! TO Khetisthan!

Tarun Bharat Sangh High technology solution:!

"From water dark to Water white! "5 seasonal rivers became perennial! "Migration stopped ! "Income 10X! "Girls in full time school!

Porus Munshi !

"Aravind Eye 30-70-40! "Shantha Biotech Rs.50! "Surat 6 months! "Myshkin no anemia deaths across the world! "Ipca no malarial deaths! "The boss!
Porus Munshi !

Porus Munshi !

Youve taken on a leapfrog challenge, redened resources and refused to compromise. # But then your aspiration and idea that seemed so good on paper hits the wall of reality. # And the paper crumbles.#

What do you do? #

Porus Munshi !

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Leapfrog Strategy: Re-Design Ecosystem:!

Redesign Ecosystem to overcome: !
"

Vested Interests: Shantha Biotech, Surat, MVF, BSE, Ipca,! Lack of Resources/Technology: Trichy Police, Seoul Hotel, Tarun Bharat Sangh, Dainik, Apple! Build compelling competitive advantage: Echoupal, SAP Ganges!

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"

Porus Munshi !

To Re-Design Ecosystem:!

1." Bring in new entities (Shantha Biotech, BSE, Dainik, Apple, Seoul Hotel, Ipca)! 2." Change roles and dynamics between existing entities (Trichy Police, MVF, Surat, Tarun Bharat Sangh)!

Porus Munshi !

SURAT!

Battle dilution - councilors !

"Fines "Property tax "Walkie talkies !

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REFLECTIONS!
Linearity to Leapfrog ! Much more with Far Less ! No Compromises ! Bring in the ecosystem!
Porus Munshi !

Leapfrog Innovation Using the Ecosystem!

1." What business impact do we want to create?! 2." What resource challenges do we have to overcome?! 3." What vested interests do we need to overcome?! 4." How can a shift in the ecosystem enable the above?! 5." Spotting Opportunities! 1." Whats unchanged in our industry for a long time? ! 2." What ecosystem shifts would help create a competitive space?! " " Vision Spring! ToucHB (Myshkin)!
Porus Munshi !

Every project in every department has the potential to change the DNA of the organization.
!

Porus Munshi !

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38 !

1!

39 !

Reflect!

40 !

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Porus Munshi !