Analytics for Business Professional Executive Program

Module A
Analytics Concepts: Descriptive Statistics Statistical Methods (Introduction) Introduction to Predictive Analytics Introduction to Statistics Descriptive Statistics Frequency Distributions Statistical graphs Exercises Central tendency & Dispersion Mean, Median and Mode Range, Interquartile Range and Variance / Standard Deviation Coefficient of variation Skewness& Kurtosis

Module C Contd.
Sampling & Estimation Sampling and types of sampling Parameter and Statistic Sampling distribution of a statistic Sampling distribution of a mean Point and Interval estimates Confidence Intervals and Central Limit Theorem. Hypothesis Testing: One Sample tests Testing Hypothesis Hypothesis testing when population SD is known and Unknown Significance level, Critical Region and Pvalue Type I and Type II errors. Hypothesis Testing: Two Sample tests Introduction Hypothesis testing for difference between means Paired t-test Pooled and Satterthwaite-Welch t-test

Module B
SAS Visual Data Discovery and Exploration using JMP software Introduction Introduction to JMP Accessing Data Exploring JMP Data Table Data Exploration and Manipulation The columns and Rows Menus Creating New Columns Creating New Tables Graphical Data Exploration Exploring relationships with a continuous Y variable Exploring relationships with a categorical Y variable Reporting and Presenting the Results Creating a JMP Journal Saving and Sharing Results

Module D
Analytics Concepts: Data Modeling Chi-Square Analysis Introduction Chi-square as a test of Independence Chi-square as a Goodness of fit Inference about the population variance ANOVA Introduction to ANOVA One-way ANOVA Post-HOC analysis Factorial ANOVA Correlation Introduction Correlation analysis and Interpretation Linear Regression Introduction Simple Regression and Estimating using the Regression Line Making inferences about the population parameters Multiple Regression and correlation Analysis Time Series and Forecasting Introduction Variations in Time series Trend Analysis Cyclical, Seasonal and irregular Variation Logistic Regression Introduction to logistic regression Concept of Odds Ration, Logistic function. Maximum likelihood function and parameter estimates Goodness of fit statistics

Module C
Analytics Concepts: Probability and Hypothesis formulation Introduction to Probability Introduction to probability theory Axioms/Rules of Probability Random variable & Probability distribution functions Excepted value and Variance Advance Probability concepts Probability trees Joint, Marginal and Conditional Probabilities Statistical Independence Probability Distributions Discrete Probability distributions o Binomial o Poisson Continuous Probability distributions o Normal Distribution

Analytics for Business Professional Executive Program

Module E
SAS Enterprise Guide(EG):ANOVA, Regression and Logistic Regression Introduction to Statistics Introduction to SAS EG Picturing distributions Confidence Intervals for the mean Hypothesis Testing Analysis of Variance (ANOVA) Two-Sample t-test One-way ANOVA ANOVA Post Hoc tests Two-way ANOVA with interactions Regression Exploratory data analysis Simple linear Regression Concepts of multiple regression Model building and interpretation Regression Diagnostics Examining the residuals Identifying the influential observations Collinearity Categorical Data Analysis and Logistic Regression Describing Categorical Data Chi-Square test of association Introduction to Logistic Regression Multiple Logistic Regression

Module G Applied Analytics using SAS Enterprise Miner (eMiner)

Introduction Introduction to SAS Enterprise Miner Exploring SAS Enterprise Miner Accessing and Assaying prepared Data Introduction Creating SAS eMiner Project, Library and Diagram Defining and Exploring SAS Data Source Introduction to Predictive Modeling: Decision Trees Cultivating Decision Trees Optimizing the complexity of decision Trees Additional Diagnostic Tools Polynomials Regression Categorical Inputs Introduction to Predictive Modeling: Regressions Selection Regression Inputs Optimizing Regression Complexity Interpreting Regression Models Transforming inputs Introduction to Predictive modeling: Neural Networks and other Modeling tools Selecting Neural Network Inputs Increasing Network Flexibility Other Modeling tools Model Assessment Model Fit Statistics Statistical Graphs Adjusting for Separate Sampling Profit Matrices Model Implementation Scoring With the Score Tool Score code Modules Introduction to Pattern Discovery Cluster Analysis Market Basket Analysis Additional Topics Ensemble Models Variable Selection Categorical Input Consolidation Surrogate Models CASE Studies 1. Banking Segmentation 2. Web Site Usage Associations 3. Credit Risk 4. Enrollment Management

Module F Advanced Analytics Concepts

Introduction to Data mining Data preprocessing and exploring the data. Various Data mining techniques. Concepts of Lift and drag Decision Trees Model overfitting Evaluating the performance of a classifier Methods for comparing classifiers Limitations of tree-based methods Neural Networks Introduction to Neural Network Concept of perceptron Multilayer Artificial Neural network Characteristics of Neural network Cluster Analysis Concept of Clustering Different types of clusters and clusterings(K-means, Agglomerative Hierarchical Clustering, DBSCAN) Cluster validation. Factor Analysis Types of factor analysis, types of factoring, criteria for determining number of factors, terminology and rotation methods. Applications of factor analysis. Discriminant Methods Introduction to linear and multiple discriminant methods Methods implemented in Discriminant Analysis Market Basket Analysis and Association Rules Examples, business applications. Introduction to association rules, definitions and Algorithms.

SAS Global certification SAS Certified Predictive Modeler using Enterprise Miner