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BBC

CREATE THE FUTURE OF BBC ONLINE


SPRING 2013
Salar Davari | 301133743 Marya Smirnova | 301146402 Alfred Chong | 301093669 Sabrina Jung | 301150473

BBC
Competition
Brief :

What does it mean to be alive online?

Creative challenge
How might we turn otherwise static websites into pages that feel updated, dynamic and relevant? How should live updates sit alongside our archive and connect to the rest of the BBCs content? The London 2012 Summer Olympics, the UK riots in 2011, Glastonbury Festival and the recent US election are all great examples of specific events that have been enriched by a multi-faceted live element coming alive across all platforms, for all audiences.

BBC
CONTEXT:
Public service broadcaster website, whose mission is to enrich peoples lives with programmes that inform, educate and entertain

PRODUCTS
BBC Homepage, Search, News, Sport, Weather, Knowledge & Learning, CBeebies, CBBC, iPlayer and Radio & Music.

BBC
INITIAL RESEARCH:
Who are the people in this context? Millennials and the Social Generation
Give the news media average to failing grades when it comes to reporting on their generation. Describe news as garbage, lies, one-sided, propaganda, repetitive and boring. More likely access news with smartphones and apps and share news through social media, texting and email. Do not depend on news to help with their daily lives. Majority do not feel being informed is important.

BBC
INITIAL RESEARCH:

IMMEDIACY
Short time frame between when an organization knows the issue to when it is published. Plus, 24hr services and updates

QUALITY CONTENT
Users using online news seek out additional information, and context about the story

CUSTOMIZATION
Users want to feel special.They want personalized news on topics that they are interested in, and not everything at once

RELEVANCY
Users want to feel special.They want personalized news on topics that they are

BBC
INITIAL RESEARCH:
Challenges:
BBC is a worldwide corporation Brief is vague, is it for everyone? or a smaller context Meeting the core values of BBC Creating something new, innovative, and simple

Opportunities:
New method of interacting with news, changing the existing paradigm of consuming news.

BBC
INITIAL RESEARCH:

Why people share :


To bring valuable and entertaining content to others To define ourselves to others To grow and nourish our relationships Self fulfillment To get the word out about causes and brands Persona types

Six personas of online sharers:


Altruists: helpful, reliable, email, thoughtful, connected Careerists: LinkedIn, valuable, intelligent, network Hipsters: no email, cutting edge, creative, identity, young, popular Boomerangs: reaction, validation, twitter, Facebook, empowered Connectors: creative, relaxed, thoughtful, plans, email, Facebook Selectives: resourceful, careful, thoughtful, informative, email

BBC
WHY?
Static web pages do not offer the personal and interactive touch users are beginning to feel accustomed to.
For more than 70 years, BBC has been the leading source of news for people around the world but it needs something more to attract the new generation.

SOLUTION
Our solution to making news more alive is Project Synergy
We wanted to create a BBC platform where we can encourage and make finding and sharing new easy and relevant, whether you are on the go or at home through an attractive application on your phone, tablet or browser.

BBC
NAVIGATION

Multipurpose intuitive platform Learn from your internet and social behaviours Create a personalised news feed direct to you Visually and interactively compelling layout Visual hierarchy : through size Specific categories

BBC
NAVIGATION

Engage with the story See other peoples activity Full screen visual content Additional insights and related stories on the right Comment section on the bottom. Switch between tabs to view all comments and replies Bring the conversation onto your social networks

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BBC
WORLD TALK FUNCTION

View, reply or start a conversation Filter conversations by country, time posted, or by conversations Real time updates as comments are added to the conversation Universal translation software

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BBC
USER CONTENT

Create connections Create a profile View, reply or start a conversation Real time updates Write your own content

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BBC
Evaluation
We are testing primarily for ease of use and learnability of our system. Because our user base is quite wide, we need to be sure that the system is easily accessible to people and make it so that people would want to use it. Well be testing users on some basic tasks, as well as comparing the system against BBCs traditional products.

Why did we do A/B Testing? Why did we use the System Usability Scale?

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BBC
Evaluation
Region Sorting Tag Sorting

China
Browse through filters

Mobile Technology

Issues
Tutorial or better explanation of all the different features Account for a larger user group intuitive story nder feature hard to find

Where to go from here?


Create a help function to teach new users how to use the system Fix minor design details, more intuitive and ows better Change the navigation bar to eliminate confusion about the tabs on the top Provide additional ltering or even customizable pages based on tags for regions. Allowing users to create their own tabs

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BBC

BB L I N CKS
PROTOTYPE: http://www.sfu.ca/~sdavari/prototype/index.html VIDEO: https://drive.google.com/#folders/0B4dB_xOK6pEGamw5bm1yUWFyTTg

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R E F E BR BE C N BC BE C

http://www.dandad.org/awards/student/2013/categories/5/digital http://s3.reutersmedia.net/resources/r/?m=02&d=20070727&t=2&i=1202897&w=460&fh=&fw=&ll=&pl=&r=1202897 http://images2.fanpop.com/image/photos/9200000/BBC-News-bbc-9235131-1920-1080.jpg http://static.bbci.co.uk/careers/images/content/976x329/persian_tv_our_people.jpg http://static.guim.co.uk/sys-images/Media/Pix/pictures/2010/2/17/1266414974840/bbc-iphone-app-001.jpg http://www.alexa.com/siteinfo/bbc.co.uk http://farm4.static.flickr.com/3141/3098494862_ae5a7f1c14.jpg http://www.frequencycast.co.uk/images/bbcbreakingnews.jpg http://www.bbcradioint.com/images/logo/channels.gif http://tvnewsroom.co.uk/wp-content/section-images/wallpapers/bbc-news-2008.jpg

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