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Engineer. The article on supply chain visibility is titled, Pulling the ar!et in 2"#$% Ultriva &as featured in the current issue of Industrial Engineer. The article, titled, Pulling the ar!et in 2"#$,% &as authored by industrial 'ournalist, Tho(as ). *utler. +ccording to *utler, the pri(ary goal of the E2E Pull process is to schedule (anufacturing production based on custo(er de(and instead of forecasts. ,i(ultaneously, the speed at &hich (anufacturing facilities deplete ra& (aterials and co(ponents drives replenish(ent to the upstrea( supply chain- also !no&n as consu(ption.driven replenish(ent. /arayan 0a!sha(, *E1 of Ultriva, said the industrial engineering concept of end.to.end 2E2E3 pull provides full visibility, scheduling and se4uencing of the production of custo(er orders. The *upertino, *alifornia.based co(pany recently i(ple(ented such a de(and.driven (anufacturing (odel. The need for a collaborative transactional portal is essential, particularly for large (ultinational (anufacturers,% 0a!sha( said, +ctive collaboration &ith custo(ers allo&s industrial engineers to align actual de(and and synchroni5e &ith suppliers for replenish(ent. E2E pull offers a better solution to balancing supply &ith custo(er de(and through procure(ent strategies, (aterials and inventory policies tied to actual de(and signals. any suppliers &ant to provide sufficient service levels to custo(ers and e6pect industrial engineers to turn supply replenish(ent and synchroni5ation into a co(petitive advantage.% To read the entire article, go to7 http788&&&.ultriva.co(8&p. content8+rticles8Pulling9the9 ar!et9in92"#$.pdf Ultriva:s 2&&&.ultriva.co(3 cloud.based platfor( leverages and sea(lessly integrates &ith leading E)P and )P syste(s, to deliver an end to end pull based replenish(ent (odel. Ultriva, based in *upertino, *+, i(ple(ented a global de(and driven (anufacturing (odel by providing full visibility, scheduling, and se4uencing of production of custo(er orders. The need for a collaborative transactional portal is essential and E2E 2End to End3 Pull allo&s large (ulti.national (anufacturers to actively collaborate &ith custo(ers for actual de(and and synchroni5e &ith suppliers for replenish(ent. E2E Pull offers a better solution to balancing supply &ith custo(er de(and through procure(ent strategies, (aterials and inventory policies tied to actual de(and signals. any suppliers &ant to provide sufficient service levels to custo(ers and turn supply replenish(ent and synchroni5ation into a co(petitive advantage. The co(pany:s global footprint is increasing rapidly &ith i(ple(entations in &ide variety of industry sectors and enterprises such as +T;, *areFusion, E(erson, Ingersoll )and, c;esson, agellan, )egal <eloit, Ther(o Fisher and (ore. Follo& Ultriva on T&itter at =Ultriva. *ontact 7 Ultriva, Inc. http788&&&.ultriva.co( $">.?@#.2$?A