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Each student will develop a template (format) for a non-

traditional :: month calendar. Te theme for your calendar
is Time. Tis is open to your interpretation; however, you
must clearly identify how you are dening Time; it must be
Time sensitive; i.e.: how can you show a sense of time? what is
time? can you show how an event transitions (narrative) or an
evolution? can something dierent happen at dierent times?
Each page in your spread must include the name of the
months, seven days, the days of the week, as well as possible
space for a user to write down information. Create hierarchy
within a exible, modular grid. Design pages that use space
and typographic emphasis in a meaningful and functional way.
Experiment, surprise us! Several variations will be initially
explored before rening a nal piece.
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Typography is the focus, not photography, or illustration
of any kind. Tis will be strictly adhered to as I check your
concepts. Each student must have their concept and initial
sketches approved.
systems must be present that support your theme of how
you are dening time (these can include color, how you use
the typography and/or minor graphic elements, etc).
:: quotes that are about time or that reference time must
be explored as major (, quotes) & minor elements of the
hierarchy of each spread. Note that the quotes themselves
are not enough to develop the theme; what you do with
the layout will determine how your Time concept comes
to fruition.
Develop an expansive Modular Grid system that will
display the days/numbers in a creative and preferably
functional fashion.
Toughtfully position the systems in sequence to have a
successful and interesting rhythm. Consider what might be
used to physically, visually, or conceptually link the subse-
quent spread, could it be color, texture, movement, etc.?
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calendar
non-traditional
Cover should be printed on cover weight paper and
must have the year and your name on the front or back.
: picas x , picas (; x , inches) is the minimum size; no
exceptions. Smaller sizes are too dicult to read.
Each page should consider an inside margin of ., picas for
binding; bleeds may be used, otherwise set up a margin for
the rest of the page.
:+ colors may be used, with tints and shades.
Graphic elements may be used in support of the type, only
if typography is the main element/focus.
Final: wire (not plastic) spiral or accordian bound; with
::: pages.
Fonts: Pick one typeface from the subsequent list from two
of the four styles listed. Two contrasting and compatible
typefaces may be used or choose one font family.
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Develop useful & meaningful application of typographic,
numerical and graphic design systems
Explore dynamic expression
Experiment with communicating concepts visually
Expand prociency in systematic use of modular grid
Push the boundaries of type fundamentals
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Research calendar history, get inspired from written and
visual sources, consider concepts taken from the quotes you
nd, remember your GD assignment on Passing Time in
Black and White sequence... think outside the box. After
researching time and writing out your concepts, experi-
ment with cropping, scale dierences, white space, line, etc.
Consider elegant layouts, bold layouts, modularity, texture,
rhythm and balance, diagrams, rules and randomness...(of
course, this list is for ideation, not an inclusive list of what to
try all in one calendar)have fun with this!
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Bembo
Adobe Caslon Pro
Palatino Linotype
Sabon
Goudy Old Style
Adobe Garamond Pro
Hoeer Text
Book Antiqua
Bookman Oldstyle
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Baskerville
Cochin
Janson Text
Perpetua
Century Schoolbook
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Didot
Fenice
Monotype Modern
Bernhard
Bodoni
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Glypha
Lubalin Graph
ITC Ocina Serif
Serifa
Memphis
Rockwell
Clarendon
Chaparral Pro
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Franklin Gothic
Frutiger
Futura
Gill Sans
Avenir
Helvetica
Univers
Rotis Sans
News Gothic
Century Gothic
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Consult with me
Modular grids do not always have to have gutters (the small
alleyways connecting the spatial zones are called gutters).
You may also bleed off the edges and break the grid. Experi-
ment with layouts that might use a spread (2 pages). If you
use this approach, would it be best to lay out the entire year
that way, or would it be interesting to contrast it with one
page that boasts a large quote?
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non-traditional calendar 1 modular grid, fonts
Modular grids can be as simple or complex as you
desire. This magazine layout has four columns and four rows.
Notice that you can vary the widths, as long as it makes
sense to do so. Image or graphics can cross many modules,
or just one, allowing for many variations. The grid you will
work with is a standard modular grid, you can break the grid,
or use it tightly; Explore all options. Remember, the grid is a
tool, it does not relegate your design.
Choose either one full
font family or fonts that
complement each other.
All fonts can be found in
the lab.
iixoixc ioxrs: all of these fonts are available in the Art Computer Labs on campus (::,, ::o, :). Go to the dock and open
the program, Universal Type Client. Enter the computer station you are on. Click on Student Stations and nd our class folder
labeled, (art::_Type :) Locate project: Font Resource. Right click folder to Activate the fonts.

woixixc iiox uoxi: if you want to work on class projects at home and do not have the fonts you can Collect Fonts for Output
and put fonts on your thumbdrive. Ten transfer them onto your Macs Font Book program. Open Type fonts work on both
Mac and PC; True Type fonts work on Macs only.