Cell2Cell: The Churn Game

Database Documentation

Position
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Note:

Variables whose description begins with "Mean" are averages calculated over the four months previously to observing churn.

Variable Name
customer
calibrat
churn
churndep
revenue
mou
recchrge
directas
overage
roam
changem
changer
dropvce
blckvce
unansvce
custcare
threeway
mourec
outcalls
incalls
peakvce
opeakvce
dropblk
callfwdv
callwait
months
uniqsubs
actvsubs
phones
models
eqpdays
age1
age2
children
credita
creditaa
prizmrur
prizmub
prizmtwn

Variable Descriptiion
Customer ID
Calibration sample = 1; Validation sample = 0;
Churn between 31-60 days after obs_date
Churn (=missing for validation sample)
Mean monthly revenue
Mean monthly minutes of use
Mean total recurring charge
Mean number of director assisted calls
Mean overage minutes of use
Mean number of roaming calls
% Change in minutes of use
% Change in revenues
Mean number of dropped voice calls
Mean number of blocked voice calls
Mean number of unanswered voice calls
Mean number of customer care calls
Mean number of threeway calls
Mean unrounded mou received voice calls
Mean number of outbound voice calls
Mean number of inbound voice calls
Mean number of in and out peak voice calls
Mean number of in and out off-peak voice calls
Mean number of dropped or blocked calls
Mean number of call forwarding calls
Mean number of call waiting calls
Months in Service
Number of Uniq Subs
Number of Active Subs
# Handsets Issued
# Models Issued
Number of days of the current equipment
Age of first HH member
Age of second HH member
Presence of children in HH
Highest credit rating - a
High credit rating - aa
Prizm code is rural
Prizm code is suburban
Prizm code is town

Minimum Maximum Mean

Standard Deviation
71047 1000001 1099999 1050487
29199.11481
71047
0
1 0.563008
0.496017648
71047
0
1 0.290076
0.453800218
40000
0
1
0.5
0.50000625
70831 -6.1675 1223.38 58.8528
44.24358324
70831
0 7667.75 525.7284
530.1342588
70831
-11.29
399.99 46.8763
23.91509477
70831
0
159.39 0.894027
2.19770883
70831
0 4320.75 40.09536
96.34710282
70831
0 1112.448 1.221071
9.08108861
70545
-3875 5192.25 -10.8465
255.3143148
70545 -1107.74 2483.483 -1.20563
38.77029226
71047
0 221.6667 6.009968
9.006124595
71047
0 384.3333 4.067833
10.67078555
71047
0 848.6667 28.3559
38.90424823
71047
0 365.6667 1.865917
5.160761938
71047
0
66 0.300167
1.161560303
71047
0 3287.25 114.9353
166.3057292
71047
0 644.3333 25.39653
35.14751212
71047
0 519.3333 8.176798
16.51905923
71047
0 2090.667 90.58095
104.9148661
71047
0 1572.667 67.81842
93.32899044
71047
0 489.6667 10.14974
15.46058152
71047
0 81.33333 0.011837
0.562186873
71047
0 212.6667 1.853034
5.556201766
71047
6
61 18.75083
9.787568466
71047
1
196 1.529551
1.131774041
71047
0
53 1.351655
0.66004932
71046
1
28 1.808617
1.33612025
71046
1
16 1.561791
0.908280483
71046
-5
1823 380.2656
254.2946923
69803
0
99 31.37511
22.08219498
69803
0
99 21.15772
23.91758552
71047
0
1 0.242389
0.428531301
71047
0
1 0.104438
0.305829932
71047
0
1 0.128478
0.334624006
71047
0
1 0.047743
0.213223557
71047
0
1 0.321111
0.466906767
71047
0
1 0.148423
0.355521173

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refurb
webcap
truck
rv
occprof
occcler
occcrft
occstud
occhmkr
occret
occself
ownrent
marryun
marryyes
mailord
mailres
mailflag
travel
pcown
creditcd
retcalls
retaccpt
newcelly
newcelln
refer
incmiss
income
mcycle
setprcm
setprc
retcall

Handset is refurbished
Hanset is web capable
Subscriber owns a truck
Subscriber owns a recreational vehicle
Occupation - professional
Occupation - clerical
Occupation - crafts
Occupation - student
Occupation - homemaker
Occupation - retired
Occupation - self-employed
Home ownership is missing
Marital status unknown
Married
Buys via mail order
Responds to mail offers
Has chosen not to be solicited by mail
Has traveled to non-US country
Owns a personal computer
Possesses a credit card
Number of calls previously made to retention team
Number of previous retention offers accepted
Known to be a new cell phone user
Known not to be a new cell phone user
Number of referrals made by subscriber
Income data is missing
Income (0=>missing)
Owns a motorcycle
Missing data on handset price
Handset price (0=>missing)
Customer has made made call to retention team

71047
71047
71047
71047
71047
71047
71047
71047
71047
71047
71047
71047
71047
71047
71047
71047
71047
71047
71047
71047
71047
71047
71047
71047
71047
71047
71047
71047
71047
71047
71047

0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0

1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
4
4
1
1
35
1
9
1
1
499.99
1

0.139612
0.902811
0.187214
0.0812
0.173899
0.020057
0.029642
0.007572
0.003153
0.014512
0.017833
0.331921
0.384816
0.365378
0.361972
0.377201
0.014413
0.057483
0.185412
0.676425
0.037004
0.017918
0.192943
0.138781
0.050854
0.249835
4.334229
0.013456
0.566512
35.79858
0.034034

0.346586267
0.296217289
0.390086043
0.273143583
0.379025249
0.140196765
0.16959978
0.086690344
0.056061986
0.119587364
0.132346086
0.470906161
0.486555142
0.481539344
0.480574059
0.484689296
0.119186659
0.232764974
0.388634551
0.467843068
0.20582259
0.14148458
0.394611209
0.345720673
0.290443694
0.432920222
3.137063069
0.115217218
0.495559854
57.04096076
0.181317322

Notes
Indicator of whether customer is in calibration or validation sample.
1=> the customer churned; 0=> the customer did not churn.
Churn variable to use as dependent variable for logistic regression.

The recurring charge is the basic rate for the customer's calling plan.
Overage represents calls or minutes of use over the number of minutes allowed by that customer's calling plan.

Customer Care handles customer calls regarding complaints, questions, etc.

# of months the customer has had service.

Number of individuals listed with the account.
Number of individuals listed with the account who actively use the service.

Prizm data classifies the customer's location by rural, suburban, or town.

The retention team handles calls from customers considering whether to renew, reporting competitive offers, etc.
Retention team may make a retention offer to encourage customer to stay.

The retention team handles calls from customers considering whether to renew, reporting competitive offers, etc.