2/4/14

February News from Eagle River Youth Coalition

CategoryName

MonthlyNewsletter February2014
TableofContents ReframingYourMarketingApproach

ReframingYourMarketingApproach YouthLeaderSpotlight Becominga5210ChampionOrganization MemberSpotlight:AvonPoliceDepartment MemberEvents MembershipCorner:TrainingsandGrants

Recently, I stumbled upon an insightful TED talk featuring Melinda

Gates entitled "What nonprofits can learn from Coca-Cola ." Melinda discusses how nonprofits can learn from Coca-Cola being able to distribute their product among hard to reach locations as well as marketing in such a way that associates CocaCola with happiness and friendship. I couldn't help but think of how we are doing in Eagle County and what we could be doing to better distribute our own products and services.
https://ui.constantcontact.com/visualeditor/visual_editor_preview.jsp?agent.uid=1116211399855&format=html&print=true

1/11

2/4/14

February News from Eagle River Youth Coalition

Like it or not, marketing is highly influential and can dramatically change someone's opinion of something in the blink of an eye, even if the product or service truly is beneficial. There's a reason why Super Bowl ads cost $4 million dollars and feature influential celebrities like Bob Dylan, James Franco, Bruce Willis, and Samuel L. Jackson, to name a few. The bottom line is these ads want you to associate the life you want with the product. They know that many decisions aren't made solely with logic but with emotion as the primary driver, so they pump us full of things that we aspire for. That is, the things we desire, hope and yearn for in our own lives. Now why can't nonprofits market in a similar fashion, catering to the needs of both the logical and emotional side? Traditionally nonprofit marketing is based on avoidance, not aspiration. We sometimes assume that if there is a great need for something, say condoms, that we don't need to make people want them. However, Melinda uses the example of poor sanitation and toilets being distributed to needy areas in 3rd world countries to mitigate the threat of disease. However, when local were provided toilets, they were not being used properly, sometimes being used as a storage room. They were able to motivate people to start using them by utilizing local talent to educate local populations and marketing toilets as modern and trendy. Continue Reading >>>
Friday,Feb.7th

Feb1521

**We want to hear about your organization**

Please continue reading and we can discuss the following questions: 1. How are you tapping into our local talent? 2. How do you access those hard to reach populations?
Feb2127

~Drew Kartos, MPH Marketing Coordinator

https://ui.constantcontact.com/visualeditor/visual_editor_preview.jsp?agent.uid=1116211399855&format=html&print=true

2/11

2/4/14

February News from Eagle River Youth Coalition

___________________________
YouthLeaderSpotlight:LeslieCano Service with a Smile

Roll up your sleeves, get dirty and have fun volunteering in your community. Most high schoolers
dread the thought of spending their precious time participating in community service projects. As kids, my sister and I would ignorantly refer to such acts as FFO's (Forced Family Outings). I was too immature and didn't recognize the value and importance of living outside of my comfort zone and meeting new people in my community. Leslie Cano, a junior at Eagle Valley High School, has a far different and more positive approach to serving others. Cano performs countless community service hours in Eagle County because she simply 'enjoys' it. No ulterior motives or selfrecognition. Speaking of rolling up your sleeves and getting dirty, Cano has been an active participant in Habitat for Humanity building houses and during her last project, she chose to be on the crew responsible for digging irrigation ditches and installing pipes. Tough work for a 17 year old. She is a committed member of the local nonprofit organization, Youth Foundation and teaches reading and math skills at Gypsum Elementary school. She added, "My favorite part about serving others is the journey of meeting new people and the feeling of excitement you get when you have accomplished your job." She also volunteers her time at Eagle County's Head Start program, offering child-care for parents who are learning skills on proper nutrition and family structure. Her cheerful demeanor and endless smile puts the most anxious parent at ease.

AmericanHeartMonth

1stBank AvonPoliceDepartment BrightFutureFoundation CMCUpwardBound CSUExtension EagleCountyPreventionCommittee EagleCountySchools EagleValleyAllianceForSustainability EagleValleyLibraryDistrict EarlyChildhoodPartners GirlScoutsofColorado MindSpringsHealth RedRibbonProject SamaritanCenteroftheRockies
3/11

https://ui.constantcontact.com/visualeditor/visual_editor_preview.jsp?agent.uid=1116211399855&format=html&print=true

2/4/14

February News from Eagle River Youth Coalition

Continue Reading>>

___________________________
Becomea5210ChampionOrganization!!

SpeakUpReachOut,SuicidePreventionCoalition ofEagleValley StartingHearts SOSOutreach UTESpringsElectric VailInternationalHockey VailValleySalvationArmy WalkingMountains Women'sEmpowermentWorkshop TheYouthFoundation

The 5-2-1-0 is a simple, fun daily reminder to help youth and

parents make healthy choices that the Eagle River Youth Coalition has decided to incorporate with our messaging to members, parents and local youth. 5 servingsoffruitsandvegetables 2hoursorlessofrecreationalscreentime 1hourormoreofphysicalactivity 0sugarsweetenedbeverages,morelowfatmilkand water ThroughthesupportoftheHealthyCommunitiesCoalitionofEagleCounty,5210isbeingused bymanyotherorganizationsthroughouttheEagleRiverValleyinanefforttoprovidecohesive messagingtocommunityresidents.Researchshowsthatexposingyouthandparentstoconsistent Visitourwebsiteforthelatestvolunteer 5210messaginginmultiplesettingsimprovesawarenessandknowledgeofhealthyeatingand opportunitiesforarewardingexperienceserving activeliving.Tohelppromote EagleCountyYouth 5210,theHealthyCommunitiesCoalitionhasprovidedsomebasicmaterialsthatcanbe displayedordistributedabout5210.Ifmaterialsrunout,electroniccopiesareavailablefor Checkoutcurrentopportunitieswith: downloadhere. BrightFutureFoundation GirlScoutsofAmerica TheHealthyCommunitiesCoalitionhasadaptedthe5210messagingandmaterialsfromLet's SOSOutreach Go! SpeakUpReachOut

TakeAction BecomeaChampionOrganization!!
1.Completetheregistrationform
https://ui.constantcontact.com/visualeditor/visual_editor_preview.jsp?agent.uid=1116211399855&format=html&print=true

StartingHearts TheYouthFoundation EagleValleyLibraryDistrict

4/11

2/4/14

February News from Eagle River Youth Coalition

2.EmailbacktoDrewKartos 3.Exploreyournewtoolkitandpromotethe5210messaging

FeaturedVolunteerOpportunity
BecomeaBigBuddyoraLittleBuddy! TheAvon,EagleandGypsumPublicLibrariesareall offeringReadingBuddiessessionsthisthiswinteron thefollowingdatesandtimes: GypsumPublicLibrary:Thursdays,January23 March20,4:005:00pm

___________________________
CategoryN Remember
DeadlineforFebruarynewsletter submissions: Friday,February21st,2014 Email:DrewKartos

EaglePublicLibrary:Tuesdays,February11April8, 4:305:30pm AvonPublicLibrary:Wednesdays,February26April 9,4:305:30pm PleasenotethataBigBuddyTrainingtakesplace beforetheprogramstartdate.Formoreinformation, ortovolunteerwithReadingBuddies,callyourlocal library.

Use our newsletter. It's a bright idea!

Mr.FixItDad=Mr.Mentor
IfyougrewupwithaDadlikeIdidwhoseideaoffixing anythingwaspickingupthephoneandcallingsomeone todoit,it'samazingwhenthefatherofyourchildrenisthe Mr.FixItDad.Why?Becauseheisabletoteachourkids howtodoeverythingfromrepairingbrokenclosetshelves tofixingthatleakykitchenfaucet.Here'showyoucanbe theMr.FixItDadmentortoo:

https://ui.constantcontact.com/visualeditor/visual_editor_preview.jsp?agent.uid=1116211399855&format=html&print=true 5/11

2/4/14

February News from Eagle River Youth Coalition

1.Patienceiskey:Asamentor,it'simportanttobe extremelypatientwithamentee. 2.Technologyisgood:Intoday'stechnologydriven world,someoftheoldwaysyouprobablydidthingsmay notworkanymore. 3.Safetyisequallyimportant:Technologyhasmadeour liveseasier,butusingallthesenewtoolsmayrequiresome cautiononyourpartasyounotonlylearnhowtousethat newpowertoolbutalsoteachsomeoneelsetouseit. 4.Silenceisgolden:Asamentor,talkingaboutwhat you'redoingisobviouslyabigpartofthementoring process. Read the Full Article Here >>>

AvonPoliceDepartment
HeartofTheValley

TheAvonPoliceDepartmentisrecognizedasoneofthepremier
lawenforcementagenciesinColoradofortheirleadershipand dedicationtocommunitysafety.TheDepartmentconsistsofeighteen swornpoliceofficersandtwononswornsupportpersonnel.These menandwomenarededicatedtotheDepartment'sMissionStatementMakeaDifference,andtoprotectinghumanlifeandproperty,knowingthat withoutpublicsafety,qualityoflifeisnotpossible.Eachday,AvonPoliceemployeesarechallengedtomakeapositivedifferenceintheir community. TheDepartmentteamisledbyChiefRobertTicer,a24yearlawenforcementveteran.Workingwiththechiefarehighlytrainedandmotivatedteam
https://ui.constantcontact.com/visualeditor/visual_editor_preview.jsp?agent.uid=1116211399855&format=html&print=true 6/11

2/4/14

February News from Eagle River Youth Coalition

membersassignedtopatroloperations,detectives,andadministration.TheDepartmentiscommittedtoprofessionalismandcommunitypartnership, whichhaspositivelycontributedtoalltimelowsincrimeandtrafficcrashesintheAvonTownlimitsrecently.In2012,theDepartmentachieved nationalaccreditationthroughtheCommissiononAccreditationforLawEnforcementAgencies(CALEA),becomingthesmallestagencyinColorado toachievethisrecognition.OverthelasttwoyearstheDepartmenthasreceivedtwosignificantawardsthroughtheInternationalAssociationof ChiefsofPolice(IACP).ThefirstwasasecondplaceawardintheLawEnforcementChallengeforTrafficSafetyforanagencyhavingbetween11 25officers.ThesecondwastheIACPCommunityPolicingFinalistandIACPCivilRightsAward.TheCivilRightsAwardwasoneofonlythree presentedbyIACPin2013andwasfortheDepartment'soutstandingworkinbuildingeffectiverelationsintheimmigrantcommunity. TheAvonPoliceDepartmentandthemembersstayveryactive withcommunityinvolvementtoinclude:NationalNightOut Citizen'sPoliceAcademiesLatinoCitizen'sPoliceAcademy,Law EnforcementImmigrantAdvisoryCouncilPoliceExplorersInter AgencyTaskForceonDrunkDrivingGoreRangeDUITask ForceSuicidePreventionCoalitionColoradoAssociationof ChiefsofPoliceEagleCountySpecialOperationsUnit(SWAT) RotaryClubofEdwardsColoradoMothersAgainstDrunkDriving (MADD)IACPHighwaySafetyCommitteeDrugRecognition ExpertProgramSchoolResourceOfficerKids,Cops,andHoops BasketballProgramandtheEagleRiverYouthCoalition,toname afew. TheAvonPoliceDepartmentiscommittedtocommunitypolicing andinvitesanypersontostopbytheDepartmentanytimeto interactwiththeteamandprovideinputorfeedbackonprograms oroperations.ForfurtherinformationcontacttheDepartmentat 9707484040or"like"theDepartmentonFacebook

https://ui.constantcontact.com/visualeditor/visual_editor_preview.jsp?agent.uid=1116211399855&format=html&print=true

7/11

2/4/14

February News from Eagle River Youth Coalition

IncredibleYearsParentingClass

FreeDinner&DialogueSession: SubstanceUse&Abuse
FreeChildcareandliveSpanishtranslationattheevent. Date:Tuesday,Feb.11th Time:68pm Location: GypsumRecreationCenter,Gypsum(MAP) ToRSVP:pleasecall9709499250 oremailJasonPeck
More information on our website

Learnprovenparentingstrategiesfromthisaward winningprogramwithprovenresultsfocusedonparents of28yearolds. FreeChildcareforchildrenover2!! LightMealProvided Location:TheFamilyLearningCenter,Edwards,CO (MAP) Dates:WednesdayEvenings(14Weeks) Feb.5thMay21st Time:5:308:00pm FacilitatedBy:JuliaKozuskoandEmilyMarion RegisterforFREEbyemailingJulia ClickHereformoreinformation

The2ndAnnualAllYouNeedisHeart Fundraiser
JoinustoHELPSAVEMORELIVESinEagle County! Youareinvitedtothe2ndAnnual"AllYouNeedis Heart,"ahearthealthmorningandfundraiser benefitingStartingHearts,anEagleCounty501c3that isdedicatedtosavingthelivesofsuddencardiacarrest victims.Theeventincludesbreakfast,cardiovascular screeningsandpresentationsfromnationallyacclaimed experts. Date:Friday,February14th Time:7am11am Location:GeraldR.FordHall,ParkHyattatBeaver Creek Checkheretoregisterandreviewtheagenda FREEValetParkingattheParkHyatt
8/11

https://ui.constantcontact.com/visualeditor/visual_editor_preview.jsp?agent.uid=1116211399855&format=html&print=true

2/4/14

February News from Eagle River Youth Coalition

CategoryName

TrainingOpportunities

RecentFindings

Development
GrantOpportunities

https://ui.constantcontact.com/visualeditor/visual_editor_preview.jsp?agent.uid=1116211399855&format=html&print=true

9/11

2/4/14

February News from Eagle River Youth Coalition

GrantApplicationBasics:AWinning GrantProposalinRuralColorado
Date: Tuesday, February 25th Time: 11:00-3:00pm Location: Avon Public Library: Beaver Creek Room (Map) Cost: FREE for ERYC members, $20 for Non-members Withmoreandmorecompetitionamonggrants thesedaysitiscrucialthatwestayaheadofthe curveandlearnwhatmakesaconvincing proposal.Inthisupcominggrantwritingworkshop, learnbestpracticesingrantwritingandtipsfor success.Participantswilllearntheessential elementsincludedinagrantproposalandhowto craftacompellingcaseforsupportthrough interactiveexercises. RegisterHere Contact Drew Kartos for more information.

DisturbingYouthTrends

EarthEchoExpeditionsEducatorGrants
Deadline: February15,2014 Availableamount:$1,500 Purpose: FundingforEarthEchoExpeditionslocalprojectsis nowavailablethroughafantasticpartnershipwith theCaptainPlanetFoundation.Teachersareinvited toapplyforgrantstosupportprojectsthatmitigate theimpactsofdeadzonesinlocalcommunitiesas inspiredbyEarthEchoExpeditions:IntotheDead Zone.Learnmoreaboutdeadzoneshere Formoreinformationabouteligibilityandapplication requirementspleasevisittheirwebsite

Theageofinformationhasprivilegeduswiththeability tolearnandadvanceasaculture,howeverithasalso made it easier to learn about unhealthy trends. There are now endless ways that teens can find out how to get into trouble. Here are some of the latest negative trends that parents and professionals alike need to knowabout. 1.Theknockoutgame 2.IDosing 3.PurpleDrank 4.VodkaEyeballing 5.Thechokinggame

PeyBackFoundation,Inc.
Deadline: February3,2014 Availableamount:$5,000$10,000 Purpose: TheFoundationwasestablishedbyDenver BroncosQuarterbackPeytonManningandhiswife Ashleytopromotethefuturesuccessof disadvantagedyouthbyassistingprogramsthat provideleadershipandgrowthopportunitiesfor childrenatriskinColorado,Indiana,Louisianaand Tennessee. Formoreinformationabouteligibilityandapplication requirementspleasevisittheirwebsite

BabysitterBasicsTrainingProgram
Date:WednesdaysfromJanuary15February12(5 sessions) Time:4:155:45pm Location:GardenLevelClassroom(EagleCounty Administrationbuilding),EagleCO(MAP) Cost:$35forsupplies,snacksandsubscriptionto GoodTimeswithKidsnewsletter TheColoradoStateUniversityExtensionisoffering theBabysitterBasicsTrainingProgramforall5th through8thgraders. Participantswillgainknowledgeonthe responsibilitiesofbeingareliablebabysitterand learnaboutchilddevelopment.Additionally,this handsoncurriculumwillgiveparticipantsuseful activitiestodowithyoungchildrenwhile

6.Chatroulette 7.Syntheticmarijuana 8.AmIPrettyorUglyVideos 9.SmokingAlcohol

10.SmokingSmarties

https://ui.constantcontact.com/visualeditor/visual_editor_preview.jsp?agent.uid=1116211399855&format=html&print=true

10/11

2/4/14

February News from Eagle River Youth Coalition

babysitting.Youthneedtoattendallfive sessions. Spaceislimitedsoregisternowbycallingthe ContactCSUExtensionat(970)3288630.

WewouldliketothanktheEagleCountyPublicHealthfortheireffortstohelp ourlocalyouthlivethehealthylifestylesthroughsuchinitiativesastheHealthyCommunities Coalition.

P.O.Box4613 Edwards,CO81632 (970)949.9250 eagleyouth.org

StayConnected:

Forwardemail

Thisemailwassenttomstecher@eagleyouth.orgbydkartos@eagleyouth.org| UpdateProfile/EmailAddress|InstantremovalwithSafeUnsubscribe|PrivacyPolicy.

EagleRiverYouthCoalition|37347USHwy6,Suite#202|Avon|CO|81620

https://ui.constantcontact.com/visualeditor/visual_editor_preview.jsp?agent.uid=1116211399855&format=html&print=true

11/11