Introduction Air Indiais a state-owned flag carrier of the Republic of India. Itoperates a fleet ofAirbusandBoeingaircraft servingAsia,Europe andNorth America.

It is India's oldest and largest airline. Itscorporate office is located at the Air India Building at Nariman Pointin South Mumbai. It is the 16th largest airline in Asia. Air India has two major domestic hubs atDelhiandMumbai respectively and one international hub at Frankfurt.Londonacts as afocus city for the airline. Star Alliance announced on 13 December 2007 that it had invitedAir India to join as a member. Air India is set to become a full StarAlliance member by summer 2011. Air India is a part of the Indian government-owned NationalAviation Company of India Limited (NACIL). 1. Product On ground services In-flight experiences Subsidiaries Air India Cargo Air-India Express Indian Airlines 2. Pricing Variety of structured price bands categorized on thebasis of the various combinations of routes(Short/long distances and number of halts etc.) andcategories (i.e. Business class, Economy class).
Air India in Sep 2010 launched its 'Happy Hours' scheme, which offered an additional discount of 5 percent over and above the 10 percent discount for all bookings made on the Air India website between 12.01 am and 04.00 am. In addition, flight-specific executive class fares on select sectors or flights were introduced either in one or both directions and the return fares scheme was also introduced in the executive and economy class on select sectors.

3. Place Ticketing counters delivering services Air India has two major domestic hubs atDelhiandMumbairespectively and one international hub atFrankfurt. London acts as a focus city for the airline.

4. People A team of skilled & professionally trained pilots, ground staff, flight attendants, freight movers and packers, security personnel, management decision makers and most importantly, customers. Key people : J. R. D. Tata ,Founder Arvind Jadhav , CMD 5. Process To avail of the air service, there is online or manual booking of tickets followed by confirmation at security desks on arrival at the airport at least 2 hours before the scheduled commencement of the journey. After boarding the aircraft, basic after sales services are provided to those who avail of the range of services available. Besides, arranging for passenger travel post landing to the convenient destination, arrangements made if flights are delayed or rescheduled etc. are some of the value additions that the airline offers to provide improved customer satisfaction. 6. Physical evidence The service itself HotelsWorld class cabin crew Personal wallets etc

7. Promotion Point of purchases i.e. ticketing counters at travelingagencies, online options (E.g. Membershippromotions, couple tickets, Tourist packages foragencies and various other individual and corporateoffers)

punch line : your palace in the sky