Press release January 2014 Product Launch Analytics Innovation of the Week: A new perfu e for wo en inspired !

y a white wine "rape

Wine and perfu e have lots in co in fra"rance ter s$ on# especially since wine is often descri!ed

%ow# wine is the actual inspiration for an unusual new white wine flavors

fra"rance & 'inas del 'ero (oleccion Perfu e de )ew*r+tra iner ,'inas del 'ero (ollection )ew*r+tra iner Perfu e- & that is said to transfor into a delicate new fra"rance for wo en$ %ew in .pain# this product is the

/ata onitor (onsu er Product Launch Analytics innovation of the week$ Spains Vinas de Vero winery is claimed to be the first winery in the world that has created a new fragrance that takes the flavors of gewrztraminer grapes, and transforms them into perfume. Created with the help of noted Scottish perfumer immy !oyd, Vinas del Vero Collection "ewrztraminer #erfume is said to have top notes of lychee and bergamot, as well as rose, muguet and musk scents. $his %limited ediition& product was designed for %passionate, innovative women with personality,& and can be used at any time of day. $he fragrance is sold singly in a '((ml glass bottle, and also in a gift bo) that contains a *+ml overbo)ed bottle of perfume paired with a *+(ml bottle of Vinas ,el Vero "ewrztraminer wine. $om Vierhile, -nnovation -nsights ,irector for ,atamonitor Consumer says that %white wine and perfume often appeal to the same audience . women . so a fragrance featuring the essences and aromas of varietal wine could resonate.& /e adds that %fragrance is one of the most cluttered categories in consumer packaged goods, so a wine0inspired fragrance could not only stand out from the pack, but could help promote secondary distribution through wine shops as is the case with this new launch.&

0%/. %otes for editors 1or more information about Vinas del Vero Coleccion #erfume de "ewrztraminer 2Vinas del Vero Collection "ewrztraminer #erfume3, contact4 5anufacturer4 Vinas del Vero, S.6. 5anufacturers 6ddress4 Ctra. ,e 7aval km. 8, *998((, !arbastro, Spain 5anufacturers :ebsite4 www.vinasdelvero.es #ackage $ype and #rice4 '((ml bottle . 8;.;+ <=>? gift bo) with *+ml bottle and *+(ml bottle of wine . @;.;+ <=> #roduct Aaunch 6nalytics from ,atamonitor Consumer 2datamonitorconsumer.com3 is the most comprehensive and detailed source of information for newly launched consumer packaged goods from around the world. ,atamonitor Consumer is part of -nforma plc. $om Vierhile, -nnovation -nsights ,irector for ,atamonitor Consumer, is available for comment. $o arrange an interview with $om Vierhile, please contact Birstin Stocker in ,atamonitor Consumers press office at C@@ 2(3 '@D8 D9+EE@ or e0mail Birstin at kirstin.stockerFinforma.com. 1or more information on #roduct Aaunch 6nalytics, please contact Client Services at customerservicesFdatamonitor.com or C@@ 9( *++' ;9('. A1234 /A4A52%I426 #art of -nforma plc., the ,atamonitor "roup 2www.datamonitor.com3 is a world0leading provider of premium global business information, delivering independent data, analysis and opinion across the 6utomotive, Consumer 5arkets, <nergy G =tilities, 1inancial Services, #harmaceutical G /ealthcare, and >etail industries. Combining our industry knowledge and e)perience, we assist more than E,((( of the worlds leading companies in making better strategic and operational decisions.