New Survey Report about the Apple iPad and HTML5

Written By: Jan Ozer

6-7-2010

Categorized in: Distributing your video

Theres been lots of hype about the iPad and HTML5 recently, but precious little hard information. A new survey-based report from StreamingMedia.com, entitled Supporting the iPad and HTML5 Timing, Motivation, Costs and Scope, provides concrete data by detailing the plans of the 1,147 survey respondents regarding support for these platforms. The report also provides implementation data like content and monetization plans, development budgets and feature sets, enabling report buyers to make better informed decisions about the timing, scope and costs of their own iPad and HTML5 related implementations. The report provides a first glimpse into how many web sites plan to support the iPad, and how these plans vary by demographic category. For example, as a group, 21% of respondents planned to support the iPad by 12/31/2010, including 3% who planned an iPad app by 6/30/2010, 6% who planned an iPad compatible website by that date, and 12% who planned an app or website by 12/31/2010. At the other end of the spectrum, 43% of respondents reported that they had no current plans to support the iPad.

However, planned support for the iPad varied widely by company type, annual revenue, target market and number of distributed video files, all demographics presented separately in the report. For example, 36% of media enterprises planned iPad support by 12/31/2010, and only 27% were not planni ng to support Apples new device. Organizational size also changed the picture, with 30% of all organizations with revenue under $1 million planning iPad support by 12/31/2010, but only 13% of organizations with revenue over $1 billion. The report also details the respondents content plans for iPad specific offerings, feature sets (and how they compare to the respondents primary web sites), monetization plans, development costs and whether the iPad app or site was developed in-house or via third party resources. Planned HTML5 Adoption The next major topic was if and when the survey respondents planned to make the HTML5 video tag the primary video playback option with fallback to Flash or other plug-in based technology. Here, 3% of respondents reported that their sites had already implemented the HTML5 video tag, while another 19%

intended to changeover by December 31, 2010. As a group, however, 51% of respondents did not intend to convert over to the HTML5 video tag in the foreseeable future.

Again, there results varied by demographic category, with 34% of media enterprises planning HTML5 support by that 12/31/2010, but only 4% of government respondents and 8% of educational respondents. Significantly, 63% of respondents with revenue in excess of $1 billion had no plans to support HTML5 in the foreseeable future. The report also assessed the respondents motivation for migrating to HTML5, and their satisfaction with existing plug-in based technology. For 71% of respondents, the principle motivation for supporting HTML5 was nothing drastic, its just the next logical step. In terms of concerns regarding conversion to HTML5, the most serious issues were that HTML5-compatible browsers were not yet ubiquitous (33% rated this a 5 on a scale from 1-5), followed by the lack of a single HTML5 codec (32%). In a related question, the report tended to disprove the widely reported impressions of Apple CEO Steve Jobs, who, according to CNET, dismissed Flash as a CPU hog, full of security holes, and old technology. Specifically, on a scale of 1 5 (with five being the highest score), only 1% of respondents who deployed the Adobe technology rated Flash a 1 (poor) for Performance, and less than 2% rated Flash a 1 for Stability, Security or End user satisfaction. Conversely, 59% of respondents rated Flash a 4 or 5 for Performance, along with 64% of respondents for Stability, 48% for Security, and a 70% for End user satisfaction. Mobile Support In addition to planned support for the iPad, the report next asked respondents about their plans to support other mobile platforms, including Googles Android platform, as well as Blackberry and Palm. At least 65% of respondents planned to support the iPhone/iTouch devices, dropping down to 23% for Palm devices. In addition, fifty three percent of respondents planned to offer a generic video stream for devices not specifically supported via web pages or apps. - See more at: http://www.streaminglearningcenter.com/articles/new-survey-report-about-the-apple-ipadand-html5-.html#sthash.btWWomgw.dpuf