BRILLIANT MANOEUVRES

BUSINESS IS WAR IS MORE THAN JUST ANOTHER METAPHOR

Business executives and entrepreneurs often see themselves as warriors or generals, ghting o competitors, conquering markets, creating bridgeheads, and defending their turf. Business people denitely have a hunger for military wisdom.

RICHARD MARTIN

Brilliant Manoeuvres How to Use Military Wisdom to Win Business Battles is for executives and entrepreneurs who are looking to create and sustain competitive advantage and to lead their teams in the face of determined competition and rivalry. It brings to the world of business the most important principles of military strategy, operational art, tactics, and leadership. Richard Martin uses his military and business experience to help businesses thrive and grow by exploiting change, maximizing opportunity, and minimizing risk. He served as an infantry ocer in the Canadian Army for over 21 years, and developed the strategic and decision-making skills that have made him a highly sought after business consultant. Among his clients are major corporations, the federal government, municipal governments, and many non-prots. Richard also teaches project management and strategic management at University of Quebec. With the release of this book, business leaders will nally have a practical guide to how military leaders and planners actually think and operate. It will translate this into terms that business leaders can readily apply to their own reality so they can thrive and grow.

About the Author

Richard Martin is founder and president of Alcera Consulting Inc. Prior to launching his consulting business, Richard attended the prestigious Collge militaire royal de Saint-Jean as an ocer cadet and then served for 21 years as an infantry ocer in the Canadian Army, including operational tours in Bosnia and the Persian Gulf. He is the only member of Alan Weisss Million Dollar Consulting Mentoring Hall of Fame with extensive military experience. His list of major clients includes Empire Life Insurance, RBC Asset Management, JPdL Multi-management, Mutuelle des municipalits du Qubec, Ottawa Police Service, Canadian Corps of Commissionaires, Environment Canada, Canadian Department of National Defence, and the City of Kingston Ontario.

RICHARD MARTIN
SPEAKING TOPICS
Follow Me! The Ten Principles of Front-Line Leadership
Using examples from his military experience and consulting practice, Richard shows how business leaders can use these same principles to inuence and lead their teams in the face of hardship and competition.

Our Best Laid Plans: Why they Fail and What to Do About It
Richard explains why plans go awry and provides proven military strategies to overcome these obstacles to immediately make your business more resilient and robust.

Implementing Strategy
Richard describes the techniques that military forces use to turn strategies into action by harnessing the initiative and native abilities of everyone in the organization.

The Art of Manoeuvre

Richard shows the two key ways military forces manoeuvre on the battleeld and how the same principles can be applied to overcome competitors strengths. *Each speech will last about 25 minutes followed by a 15-minute Q&A session. *Richard is waiving his normal speaking fees on the basis that fees are being charged for lunch/dinner by organizers where adding the book to the overall fee can be discussed. If not, then Richard will oer his book at a special price to those in attendance. This waiver does not apply to corporate and association events such as major conferences. Richard is open to discussing the latter opportunities upon request. *Richard is available for these speeches from October 2012 to June 2013.