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Before 1950
Thinkers thought about it: Plato - creativity involved dictating whatever the Muse chanced to speak Freud - essay on Creative writers and day-dreaming, (1908) Einstein frequently discussed imagination and creativity Vyogtsky and Jung - wrote well-known essays on the topic Francis Galton - focused more on heredity and human ability Charles Spearman and Alfred Binet - wanted to measure intelligence William James - interested in higher-level cognition Cesare Lombroso - studied genius and madness Isolated studies and papers: Chassell (1916) - adapted or created 12 different measures of originality Some of these tests tapped into problem solving others reflected high-level intellectual ability Novel Situation tests, six different questions, such as If all water, because of some change in its chemical constitution, should contract instead of expand upon freezing, what would be the effect upon animal life, including man? The responses were then graded for originality.
GUILFORDS APPROACH
1950 - convention of the American Psychological Association Guilford - (1950, 1967) placed creativity into a larger framework of intelligence in his Structure of Intellect model. Human cognition - 3 dimensions: Operations - mental gymnastics needed for any kind of task Content - the general subject area Product - actual products that result from different kinds of thinking in different kinds of subjects Guilfords (1967) model - 120 different possible mental abilities Later expanded the model to include 180 different abilities (Guilford, 1988)
One of Guilfords operations (or thought processes) was divergent thinking analyzing your response to questions with no obvious, singular answer.
Divergent production - four key components: fluency is the ability to produce a great number of ideas, flexibility is the ability to produce many different types of ideas, originality is the ability to produce the most unusual ideas, & elaboration is the ability to develop these ideas.
THE CREATIVE PRODUCT A creative product is a tangible item product, response, or finished idea. It is the end result of a persons creative process, influenced by the press (environment). THE CREATIVE PROCESS A creative product is typically a tangible object, such as a short story, a painting, a design of a building, or a science experiment THE CREATIVE PERSON The difficulty in studying the creative person lies more in figuring out which aspects of the creative person should be studied. There are a wide variety of different theories, often called confluence theories, which describe models of the many variables that may influence a persons creativity. Some of these models also touch on the creative environment. THE CREATIVE PLACE (ENVIRONMENT) Environments can be more or less conducive to creativity. These environments range from the place and era of your early years to the place and social climate of your current workplace.