MEDIA KIT 2009

MISSION STATEMENT
“Football is Hip-hop culture. The love
affair between the two needs to be exposed.”
- Richard Boadu, Editor-In-Chief

6Magazine aims at setting a precedent. It is for the urban-

minded reader who wants more than the short weekly editorial
in Sports Illustrated. The reader wants the depth that recruiting
publications offer with a hip-hop swag. The 6Magazine reader
who wants to know the story surrounding the story and all the
intangibles they truly need to be in the know.

The magazine’s goal is to completely satisfy the appetite of the

hip-hop culture’s football fan. It hits this mark while maintaining
a commitment to being the most trendy, accurate urban and fluid
presentation available for a gridiron publication.
AUDIENCE
THE PEOPLE WE PANDER TO

Aimed towards ages 14-36, the reader of 6Magazine will be

enamored with the smooth and seamless hip-hop culture pre-
sentation of the magazine. Emphasis on salient issues regard-
ing football basics along with other pertinent issues to younger
football fans such as fashion, in-depth game analysis, articles
aimed at their favorite teams and players. These concepts may
seem mainstream for any sporting publication but because of
the presentation style of 6Mag it will appeal to the hip-hop gen-
eration’s football fan.

The reader of 6Magazine is the individual who knows his fa-

vorite quarterbacks social security number and is not afraid to
challenge his best friends “fanhood” over meaningless stats
from 1976. The 6 reader understands that football is a year
round sport and being a fan of football is a year round endeav-
or too. They do not want coverage starting with the NFL Train-
ing camp and ending with the National Championship Game,
Pro Bowl and NFL Draft. They want year round information to
keep them informed 12 months a year with a hip-hop flair. This
is where 6Magazine carves out its niche.
DIGITAL FLAIR
6Magazine will release 8 digital issues
per year. Magazine sales are low, due
to companies inability to grasp the on-
line concept. 6Magazine has it figured
out. We are going to make the maga-
zine as exclusive as possible. We will
send out print issues of the magazine
upon our subscribers request, because
although magazine sale are slow there
is still something to be said about hav-
ing a magazine in your hand. This is a
high quality football and hip-hop maga-
zine. It’s not for the masses it is for lov-
ers and hip-hop and football, period.
We wouldn’t ask advertisers to ad-
vertise if we weren’t going to pub our
magazine to the fullest. 6Magazine is
going to form a presence never be-
fore seen. Our website will feature our
podcast, blog, digital issues, and news
section which will feature much of the
same cutting edge technology that
Idiomag.com features.
6Magazine’s CEO and Editor-in-
Chief have played football for the
University of Oklahoma, love hip
hop, and have worked as a copywrit-
ers at one of the worlds best adver-
tising agencies. They know football,
hip-hop, how to advertise and that
is a very lethal cocktail that usually
ends in success. When 6Magazine
advertises our fan base grows, and
as our fan base grows the more at-
tention and exposure will be given
to whatever brands are advertising
with 6Magazine.
6Magazine will advertise in bill-
boards, online, television, guerilla,
in other magazines, product place-
ment, sponsorship, cd inserts, and
clothing.
Here is an example of clothing
that would be sold.
6Magazine will also host after game
parties depending upon where our
college and pro games of the week
will be. Proceeds from the parties
will be donated to 6Magazine’s
original foundation, The I Miss You
foundation, which will be a coun-
seling group for people who have
lost a parent in life, the owners of
6Magazine have both lost parents
at young ages in their lives and
want to give back to the community
and help those who are experienc-
ing and coping with the loss of a
parent.
NICHE AND STYLE
WHAT MAKES 6MAGAZINE SO SPECIAL
The niche of this magazine is that it directly
caters to the urban football fan. No matter
what your race, if you are a fan of hip-hop
culture in any way shape or form and have
an intense passion for football this is the
magazine for you. 6Magazine’s only focus is
football unlike other sports publications that
are not solely dedicated to football, thus fill-
ing a niche in the sports magazine arena.
We relate to the football fan who has a
year round thirst for football that cannot be
quenched. The reader who picks up 6Maga-
zine will be surprised to find that it is highly
educational in value but also aims to inform
the reader from a more cutting edge urban
perspective. The reader will come from ev-
ery possible demographic as football is at the
heart of American culture.
SO MUCH SWAGGER
The style of 6Magazine is all its own. It is very unique and that
style shows through the writing, photography, and design. The
reader comes first with 6. We research what football fans want to
read about then deliver results in a presentation that is suitable
for the serious football fan, the urban football fan and the novice
alike.
The editorial is cutting edge and not afraid to challenge the status
quo or question what is right and/or wrong in its always in-depth
coverage of football. The magazine is designed in such an in-
tricate and innovative way that the reader will appreciate it both
aesthetically and cognitively.
The visual aspect of 6Magazine is very detailed and edgy, but still
done with class and taste. The layout of the magazine is simple,
yet not afraid to take a chance in its appearance. Content is the
substance of the magazine while the visual provides the much-
needed support. The design is simple so that is does not take
away from the editorial to read thought provoking articles yet still
rewards the reader with a visually rewarding presentation that
does not feel cluttered with advertising.
CIRCULATION
ANTICIPATED CIRCULATION GROWTH
863,283
800,000
760,000 Frequency
720,000
700,000 8x per year
680,000
600,000
600,000
Rate Base
500,000
410,000 35,000
400,000

300,000 Basic Subscription Price

200,000 $24.99 US / $32.99 CAN

100,000
100,000
Single Copy Price
50,000
$5.99 US / $6.99 CAN

8/2009 8/2010 8/2011 8/2012 8/2013 8/2014 8/2015

DIGITAL HITS
2009 Anticipated Web traffic

rank
DEPARTMENTS 1ST DOWN
1st Down will be the opening section of the magazine
which will feature the Letters from the Editors, Let-
ters to the Editors and the current buzz in the football
world called Scouting Report.
IN THE TRENCHES
In the Trenches will be the heart of the magazine. Sec-
tions within may include but not limited to: ICU Big hits
of the month pictorial, 2step Shake of the Month, Pan-
cake of the Month pictorial, Snag of the Month picto-
rial, Fanhood, Blast from the Past, Unsportsmanlike
Conduct, In the Booth, Jimmy Awards, Spatted Up and
many more.
ON THE ISLAND
On the Island is the features section of the magazine. It will
feature the hottest players and or coaches in football in the
level we choose to highlight. There will be a special section
called Scout Team, which will highlight an up and coming
player in his respective level of competition. Cheerleader
of the Month will also be featured in the on the island sec-
tion.
TWO MINUTE DRILL
Two Minute Drill will feature previews and predictions of
the upcoming big games, a preview of the next month’s
issue, fan contest article will also be featured in this
section, and small stories that didn’t align with the other
departments.
COST PER 1000
MAGAZINE
CIRCULATION FULL COLOR PRICE CPM

ESPN 2,045,566 200,000 98

Sporting News 712,830 57,032 80
Athlon 857,214 83,116 97
Sports Illustrated 3,213,025 320,000 100
Pro Football Wkly 109,860 3,967 36
Blitz 50,000 5,645 113
6Magazine 100,000 16,498 165

Cost Per Thousand is the price it cost the magazine to reach 1,000 readers. Six re-
searched its competitors CPM to establish our own. We took the average of the full
color price ads and set that as our starting price. The niche of the magazine allows
us to have such a great CPM. We hope to keep our current rate, but are realistic that
it will change in the future.
EDITORIAL
EXCELLENCE

The edge that 6Magazine will bring to the football magazine

industry will be as cutting edge as Apple was in the 1980’s.
It’s new and different for football. It will be an aggressive style.
The readers are trendsetters so we will keep up with what they
think, feel, and envision for the game they love. It will be writ-
ten from an aggressive and confident tone that has a clear
swagger, but the tone will not rub people the wrong way.
RATE CARD Print
4 COLOR 1x 2x 4x 6x 8x
full page 16,498 17,487 18,535 19,634 22,005
3/4 page 14,734 16,706 18,632 19,505 20,416
1/2 page 13,469 14,529 16,762 17,621 19,250
1/3 page 12,101 13,231 14,993 16,882 17,472
1/4 page 10,126 11,955 13,753 14,972 16,820
two page 28,047 29,727 31,509 33,400 37,381

BW
1x 2x 4x 6x 8x
full page 12,043 12,765 13,531 15,793 16,064
3/4 page 11,440 12,006 13,412 14,456 14,843
1/2 page 13,469 14,529 16,762 17,621 19,250
1/3 page 8,253 8,934 11,817 12,938 14,198
1/4 page 6,651 7,376 13,892 14,491 15,269
two page 20,475 21,702 23,002 25,253 27,289

COVER PAGES 1x
2nd cover 34,800
2nd cover spread 51,298
3rd cover 32,625
4th cover 30,160
(Cover Ads will be flat rate regardless of color or black/white)
RATE CARD Digital
BANNER STYLE HOMEPAGE SUBPAGE SIDEBAR STYLE HOMEPAGE SUBPAGE

Banner $34 $17 Half page $36 $18

Leaderboard $36 $18 Rectangle $36 $18
Pull down $36 $18 Skyscraper $37 $19
Video $40 $30

MULTIMEDIA HOMEPAGE SUBPAGE OTHER HOMEPAGE SUBPAGE

Unicast Video $45 $35 Floating $35 $15
Pre-roll Video $50 $35 Widget $35 $15
Post-roll Video $40 $30 Poll Sponsor $36 $18
Gallery Sponsorship $35 $20 Branding logo $40 $20
Streaming Sidebar $40 $30 Pop Up $25 $15
Roadblock/Takeover $50 $35 Pop Under $25 $15

*We anticipate 1,000,000 visitors per month and 4,300,000 impressions per month.
RATE CARD
NON STANDARD COLORS COMMISSION AND CASH DISCOUNTS
Any colors other than black or publishers standard 15% to recognized agencies payable upon receipt of
processing colors: yellow, magenta, or cyan, will in- invoice. No cash discounts will be offered.
cur noncommissioned additional production charge.
Special colors are available through prior arrange-
ment. Special colors not arranged ahead of time will
be converted to process without notification. BOOKLETS AND INSERTS
They will run in units of 4,8,12 and 16 pages or more.
SPLIT RUN Supporting page needed with some booklets. Prices
are determined by size of booklet and insert. We ac-
A single advertiser can split his copy along Re- cept booklets and inserts printed and supplied by
gional, State or market lines. Split run premium
any advertiser. Details available.
charges are non-commissionable. Unit avail-
ability varies among editions.

DIRECT ADVERTISING SPECIAL POSITION

We recommend that all ads be placed through an Extra 10%
accredited advertising agency. 6Magazine will not
produce ads for the client.
BLEED
There will be no charge for bleed ads
ISSUE DATES & THEMES
ISSUE
1 “All Gears Going”
On Sale: September 3rd
Ad Deadline: August 27th
Editorial Deadline: August 24th
ISSUE
2 ”Mid-Season Reports”
On Sale: October 5th
Ad Deadline: September 25th
Editorial Deadline: September 25th
ISSUE
3 “It’s November...Time for
BCS Madness/Remembering Sean Taylor”
On Sale: November 9th
Ad Deadline: October 21st
Editorial Deadline: October 14th
ISSUE
4 “Time To Claim Poll Position”
On Sale: December 14th
Ad Deadline: November 25th
Editorial Deadline: November 18th
(Heisman Trophy/College Football
Awards Article: December 7th)
2009
ISSUE
5 “Football Your Way/2009 Year
in Review/National Sign”
On Sale: February 9th
Ad Deadline: January 23rd
Editorial Deadline: January 19th
(Except Super Bowl Article: February 2nd)
ISSUE
6 “NFL Combine/NFL
Draft/Spring Football”
On Sale: May 4th
Ad Deadline: April 24th
Editorial Deadline: April 17th
(Except NFL Draft Articles: April 27th)
ISSUE
7 “Off Season: Where the Hard
Work Begins”
On Sale: July 13th
Ad Deadline: June 29th
Editorial Deadline: June 22th
ISSUE
8 “It’s Coming!”
On Sale: August 10th
Ad Deadline: July 24th
Editorial Deadline: July 17th
MECHANICAL SPECS BLEED TRIM LIVE

half half two page half one third two thirds

two page spread full page vertical horizontal horizontal spread vertical vertical

18.25 x 11 9.125 x 11 4.75 x 11 9.125 x 5.5 18 x 5.5 6.75 x 11 2.875 x 11

18 x 10.875 9 x 10.875 4.375 x 10.875 9 x 5.25 18 x 5.25 6.5 x 10.875 2.625 x 10.875
17.5 x 10.625 8.75 x 10.625 4.5 x 10.625 8.75 x 5 17.5 x 5 6.25 x 10.625 2.375 x 10.625

FILE FORMAT: Mac, must be on CD or FTP Contact Productions

IMAGES: Must be 300 DPI in CMYK format

FONTS: Must be embedded