Lisa Almehsen, CFE

St. Petersburg, FL 727.434.1524 lisafranchisesales@live.com

VP Sales Operations Management Executive

Widely accomplished, self-directed, and highly motivated Certified Franchise Executive with successful track record in franchisee recruitment and retention, staff development, conflict resolution, on-boarding, business evaluation, territory development, and legal compliance. Dynamic, influential leader builds high-performing teams to effectively and efficiently increase sales, expand brand recognition, and generate sustained revenue. Known for resourcefulness, resilience, and uncompromising commitment to excellence.

Select Achievements
At Guard-A-Kid, increased revenue by 100% in first quarter. Overhauled SOPs to bring consistency. At Miracle Ear, negotiated and sold 28 new territories with additional expansions of 15 units in only 6 months. Brought 3 million additional revenue with expected growth to 8 million in 2 years. With Matco Tools, increased region franchise sales by 110% in only 5 months, a consistent average of 5 new th deals per month. Brought region from 5 placement to #1 by increasing deals from 26 to 50 deals each year. During first year with Childrens Orchid franchise, expanded number of new locations by more than 25% and franchise resale locations by more than 10%. In less than 3 years, almost doubled the number of units from 56 to 98.

Areas of Strength
Project Leadership Team Leadership Start-up Operations Sales/Marketing Competitive Analysis Branding Negotiations Client Acquisition/Retention Employee Relations Performance Management Budget Management Training/Development Strategic Planning Change Management Organizational Development

Professional Experience Guard-A-Kid Tampa, FL

Leading brand in child safety industry with 178 units rated #194 with Entrepreneur.

2012 - Present

President (current) Consultant (2012 March, 2013)

Recruited to turnaround this 10-year-old franchise with fiscal losses, minimal growth, technology challenges and lack of proven systems. Led strategic plan to create and lead marketing solution, recruiting process, online advertising and prognosis, overall morale change, staffing additions, and to grow the franchise system units and overall sales volume.

Miracle Ear, an Amplifon Company Plymouth, MN

Leading brand in hearing aid industry with 1,200 units rated #19 with Entrepreneur.

2010 - 2012

Regional Franchise Sales Operations Manager Eastern Region

Recruited to turnaround this 63-year-old franchise with fiscal losses and minimal growth. Led new strategic plan to add units in dark territories, downsize, resale opportunities, and to grow the franchise system units and overall sales volume. Played a key role in ensuring the successful launch of Convert the Competition program. Implemented programs for the conversion program. Exceeded overall sales goals in region and company as the result of effective converted businesses to dark territories where goals were exceeded. Increased market penetration in states such as Louisiana and Texas where sales were weak.

Matco Tools, a Danaher Company Stow, OH

th

2006 - 2011

Leading tool Distribution Company with over 1,500 single units rated #26 with Entrepreneur.

Regional Franchise Sales Manager (2007-2011) Market Development Manager (2006-2007)

Promoted to fulfill a broad range of Sales and Management functions, including recruiting and training, creating Standard Operating Procedures, and providing comprehensive oversight of the Region. Co-chaired annual Region meetings, resolved conflicts between employees and franchise owners, hired key employees, coordinated marketing efforts in Region to promote growth. Trained 17-member management team on interviewing techniques and best practices, conducting workshops and one-on-one coaching sessions that contributed to sound recruiting results. Collaborated with operations team to oversee and implement coaching and turn-around for select franchise owners. Coordinated webinar and online marketing to increase sales opportunities and close rate. Championed significant reductions in monthly expenditures by limiting travel and co-developing streamlined process with key team members.

American Heart Association Chicago, IL Youth Market Director

2005 - 2006

Managed a budget of $1.2M through nine county districts through the Obesity and fundraising programs of Jump Rope for Heart and Hoops for Heart. Added over 30 new schools to the program.

Childrens Orchard Ann Arbor, MI

Childrens Retail franchise company not rated with Entrepreneur since 2005.

2003 - 2005

National Franchise Development Director (2004-2005) Sales and Marketing Manager (2003-2004)
Selected to initiate strategic plan for growth, design marketing approach, manage budgets, create sales procedures, lead sales team, execute Franchise Disclosure documents, and manage vendor relations.

Education and Professional Development B.A. Science, Ferris State University, Big Rapids, MI (Fully financed: work activities and competitive scholarships.)
Startup Quest, earned certificate - affiliated with Florida University CFE (Certified Franchise Executive Program) - Completed ongoing training in the areas of franchise disclosure law, leadership, management, and personal enrichment. SBDC/Tampa attended various courses on small business and utilized resources Toastmaster VP of Membership, 2 years

Professional Affiliations
Member, International Franchise Association (IFA) Member, Womans Business Network (WBN) of Detroit Member, Tampa Bay Franchise Business Network