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MORE THAN A WEBSITE, ITS A COMPLETE HASSELBLAD EXPERIENCE!

The next best thing to having your hands on an actual Hasselblad is to visit the Hasselblad website. In addition to learning all about the historic Hasselblad company and our amazing cameras, you will be able to access:

HASSELBLAD VIRTUAL DEMOS HASSELBLAD TUTORIALS MASTERS GALLERIES PHOTOGRAPHER PROFILES VICTOR ONLINE HASSELBLAD IN MOTION TIPS AND TRICKS PRODUCT INFORMATION COMPLETE LISTING OF ALL ACCESSORIES AND PERIPHERALS AND NATURALLY, TONS OF AMAZING IMAGES AND MUCH, MUCH MORE! WWW.HASSELBLAD.COM

editorial

Content

Professionalism is often referred to as having an impressive competence in a particular activity. True professionalism means delivering work which isnot only exactly right and on the spot; it encompasses giving more than has been expected. The finest professional photographers are committed to this excellence, which is why they prefer to use equipment that allows them to achieve their goals: It also explains why, for certain tasks, so many true pros end up using larger format cameras. Over the past 50 years, Hasselblad has been continually committed to provide precisely the gear that has enabled photographers to go the extra mile, to add that additional extra that made their work exceed expectations and deliver the outstanding. In this respect, Hasselblad cameras always have been at the top of the class. Camera systems like the famous V and the H3DII are proof that Hasselblad has always taken photography a determined step forward in decisive periods of photographys evolution. The recently introduced H4D-50 and H4D-60 have, once again, raised the bar and marked the beginning of a new chapter in the history of medium format DSLRs. Employing the most advanced sensors and from-the-ground-up, newly designed electronics, they set new standards for camera handling, image detail, and resolution. At the same time, they have introduced a new feature set that accurately allows photographers to get the maximum edge from the advantages inherent in the larger format. This explains why topof-the-line H4Ds featuring technologies like TrueFocus with APL are unique and unrivalled by the competition. The time has come to take the next step. You have undoubtedly noticed that the countdown is ticking on our website to mark the introduction of a new system: The H4D-40. On Feb 10th, the bells and whistles of the H4D-50 and -60 will be brought to a new sensor class and open up this ground breaking technology to those who are prepared to take a step to true professionalism that will brilliantly distinguish their work from all the others. All high end 35mm users be aware! Now you get the perfect complimentary tool for professional ambitions. Be part of the Hasselblad family, join the new Hasselblad Owners Club. Also on Feb 10th this new area on the Hasselblad website will be opened to all professional Hasselblad photographers who want to present their portfolio to the Hasselblad community and everybody who is interested in high end photography. Those who will be among the first happy H4D users have just been selected: the Hasselblad Masters 2009. Ten international top-photographers have come in first after fierce worldwide competition involving nearly 3,000 applicants. Now they will be photographing a spread with the theme Emotion for the second, commemorative Hasselblad Masters book. Their contributions will be photographed with an H4D provided by Hasselblad. As to who the ten photographers chosen as Hasselblad Masters 2009 are get a first impression of the incredible Masters in this magazine. Enjoy the new version of VICTOR online. Yours sincerely, Niels Jrgen hrgaard, International Sales Director Hasselblad

Mark Holthusen has triumphed as a Hasselblad Master 2009 with this picture (among others) in the catergory,Product

04 >> NEWS
3, 2, 1, and open the curtain! Here it is: the new shooting star of the Hasselblad family. The brand new camera debuts worldwide on the 10th of February. Experience where you can picture it for yourself.

06 >> HASSELBLAD MaSTERS 2009

The Decision has been taken. The ten Hasselblad Masters 2009 have been determined. The winners have triumphed against the strongest competition since the inception of the renowned competition.

26 >> SEVEN UP
VICTOR asked seven representatives from the international photo scene to choose their personal top photographer Newcomer and to explain why these are the ones to watch.

28 >> HANS SChlupp

Hans Schlupp shows the opulence designer Philippe Starck has created in the Peking LAN Club. With the H3D-39, Schlupp captures the interior design in extraordinarily detailed pictures.

38 >> STuaRT WESTON

Photographer Stuart Weston, Hasselblad Master 2007, has a delicate flair for setting his models perfectly in scene without looking stiff. And he creates completely unique, sometimes simulated colour worlds.

42 >> pREVIEW
Whether photographing a real or a staged wedding, the Australian, Rodney Hobbs, always captures the most beautiful day in a persons life in sensitive, pathos-free pictures.

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VICTORNEWS
H4D-40
Words are superfluous. Have a look for yourself at the new H4D-40 live! On the 10th of February, the newest addition to Hasselblads H4D family will be on display at selected retailers worldwide. Just go to Hasselblads homepage and find out where you can experience the H4D-40 in your area: www.hasselblad.com

ONLINE 2/2010

ARCHITECTURE EDITORIaL FaSHION FINE ART GENERaL NaTURE/ LaNDSCaPE PORTRaIT PRODUCT UP & COMINg WEDDINg/ SOCIaL

ARChITECTURE

Stephan Zirwes, Germany

HASSELBLAD MASTERS 2009

The decision has been taken: a jury of experts, together with the public, have sorted through one hundred worthy finalists and chosen the best photographers from each of the ten categories. The ten Hasselblad Masters 2009 have been determined. In the upcoming pages, you will see which photographers prevailed in each of the ten categories.
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About 3,000 photographers wanted the honor, but these ten have made it against very strong competition, they have triumphed as Hasselblad Masters 2009: Nina Berman, Joao Carlos, Mark Holthusen, Claudio Napolitano, Lyle Owerko, Bang Peng, Dirk Rees, Quentin Shih, Mark Zibert, and Stephan Zirwes. Each of these ten was declared a winner in their respective Master category by the outstanding jury of experts and the public vote. The premise for the competition was that they set themselves apart from the others with their photographic proficiency, their creativity, their feel for composition, their conceptual

strength, and their technical ability. The Hasselblad Masters 2009 receive access to Hasselblads flagship camera system, the H4D, a movie camera and a script. The ten will photograph a spread for the second commemorative Masters book, each interpreting the motto emotion. The combination of Hasselblad H4D excellence along with the photographers creative visions and technical skills will certainly result in a stunning collection of images for Masters Vol. 2 Emotion, explains Christian Nrgaard, Hasselblads Photographer Relations Manager. This premium, large-format book

will be released in September 2010 in conjunction with the bi-annual photographic tradeshow photokina in Cologne, Germany. The emotion pictures will be presented in a large exhibit at the photokina. Subsequently, further exhibits are planned. Im happy to announce the sponsorship of the Masters Awards by SanDisk, HP, Hahnemuehle, and Broncolor. We are grateful for their support in helping us continue this important program, remarks Nrgaard. On the following pages, we show you in each case one of the five pictures with which the ten photographers prevailed in their category.

EDITORIAL Nina Berman, USA

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FAShIOn Dirk Rees, United Kingdom

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FInE ART Quentin Shih, China

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gEnERAL Mark Zibert, Canada

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nATURE/LAnDSCAPE Bang Peng, Hong Kong

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PORTRAIT Claudio Napolitano, USA and Venezuela

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PRODUCT Mark Holthusen, USA

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UP & COmIng Lyle Owerko, USA

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WEDDIng/SOCIAL Joao Carlos, USA

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Vorname Name Christian Blanchard

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WILK

Frank Herfort

UP

WILK sensitively conceptual

Dannielle Siewertsen, Networkagency, Sydney: Wilks talent to turn a simple assignment into a breathtaking and touching portrait is surely due to his carefree manner and ability to put himself in the mind of his model. Whats more, he always makes his own lively and imaginative contributions. His creative spirit never sleeps and is always striving to deliver amazing concepts for his clients whether for a slick advertising campaign, courageous editorial portrait or shots of the hottest newcomer on the Sydney music scene. His future as a leading portrait and landscape photographer is assured. WILK: Born Glen Wilkie in Surat/Australia in 1982; 20012003 studied photography; freelance photographer since 2004. Published in: Good Taste, The Australian Financial Review Magazine, If Magazine, The Monthly, among others. Advertisements include Advance, Audi, Guinness, Berocca, Campbells, Gelati Italia, Sony, Toyota, Qantas. www.wilk.com.au www.networkagency.com.au

CHRISTIAN BLANCHARD un-contrived fashionable

Veronica Moore, Miss Bossy Boots, Sydney: Christians brooding and un-contrived pic tures give the impression that youre looking through a key hole. Capturing the inner dialog that is manifested on his subjects faces, his photos rise above the commonplace. The voyeuristic aspect of Christians creativity is both disturbing and exciting. Hes passionate about fashion and portrait series that tell a story, and obsessed with creating new projects. This kind of enthusiasm will guarantee him a future in commercial photography. Christian Blanchard: Born in Perth/Australia in 1981; 19992001 studied photography; 19992002 freelance photo assistant; freelance photographer since 2001. Published in: Curve, Sunday Times, Wasted Magazine, and others. Advertisements include Ford, Karma Resorts, Mercedes Benz, DaimlerChrysler, LOral Professional, Schwarzkopf. www.christianblanchard.com www.missbossyboots.com.au

FRANK HERFORT ironically surreal

Christine Defrance, Defrance, Dsseldorf: At a first glance, Frank Herforts pictures are very straightforward and linear, yet, at the same time, they seem to be quite surreal. After looking at them for a while, a certain irony can be detected in his imagery. You cant avoid noticing the intelligent, at times questioning, levels of his work. Frank manages to visualise the individual sensitivity of the people he photographs, and the melancholy of certain rooms and locations. It could be that he tends to leave the viewer with more questions than answers. Frank Herfort: Born in Leipzig/Germany in 1979; 20002005 Hamburg School of Visual Arts; 20022005 freelance photo assistant; freelance photographer since 2005, located in Hamburg and Moscow since 2006. Published in: Wallpaper, ID, The Observer, Stern, Marie Claire/Russia and Jalouse, among others. Advertisements include Richard, Alfa Bank Moskow, Aeroflot. www.frankherfort.de www.defrance.de

Which photographers are currently on the move to the very top? VICTOR got seven international photo representatives to choose we present their newcomers and tell why these are the ones to watch.

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ToP seven Newcomers

Maurice Heesen

Alexandra Catiere

Chris Heads

Carlos Lumiere

MAURICE HEESEN poetically narrative

Franois Pallud, Imaginativ Productions, Paris: I would describe Maurice as a photographer of optimistic realism. From his photographic style, you can see that he used to work as an art director and that he studied graphic design his pictures tend to be very graphic. Maurices images also tell stories; with every photo shoot, hes looking for the best feeling and lighting he can find. His approach is both descriptive and poetic. Even though certain scenes arise out of everyday life, theyre not sad or bleak. He manages to take photographs that stick in your mind, despite the flood of imagery that were constantly exposed to. Maurice Heesen: 1969 Born in Hoorn/Netherlands in 1969; 19881992 studied graphic design; 19921995 art director at advertising agencies; freelance photographer since 2001; Advertisements include: Nike, Vodafone, Canon, Orange, Fortis, McDonalds and Emaar. www.mauriceheesen.com www.imaginativ.com

CHRIS HEADS delightfully surprising

Coco Bonfanti, Studio Repossi Productions, Milan: Chris Heads pictures tell fantastical stories predominantly characterised by irony and dynamism. His use of strong colors and unusual attitudes shows that he wants to surprise the viewer. Because of this powerful capacity for communication, Im sure hell establish himself successfully in the field of commercial photography. Chris Heads needs nothing more than a positive atmosphere to produce delightful pictures; but one needs a sunny disposition and refined sensitivity to appreciate their power. Chris Heads: Born in London/Great Britain in 1963; 19821984 studied art; 19841996 worked as an illustrator; freelance photographer since 1996. Published in: Harpers Bazaar, Tank, Wallpaper, Vanity Fair, Elle/Italy/Great Britan, among others. Advertisements include Ford, Nokia, Penguin Books, Mot Chandon, Mango, H&M, Debenhams, Harrods, Miss Selfridge. www.chrisheads.com www.studiorepossi.com

ALEXANDRA CATIERE unusually gentle

Charlotte Ellis, Creative Exchange Agency, New York: Alexandra Catiere has a unique photographic style. Through her pictures, the viewer steps into a gentle yet unreal world. It feels rather like a memory from a time long past yet at the same time it is imbued with a measure of fresh inspiration. Alexandra is a master of the craft of photography. That, combined with the fact that she is inspired by both the present and the past, makes her one of my top newcomers. Im sure that shell move forward and be successful in the fields of haute couture and fine arts photography. Alexandra Catiere: Born in Minsk/White Russia in 1978; 20032004 studied photography; 2005 photo assistant to Irving Penn; freelance photographer since 2006. Published in: New Yorker, Le Monde, Deutsch Magazine, among others. Advertisements include A la disposition, Maison Pour Tous, Estella www.alexandracatiere.com www.cxainc.com

CARLOS LUMIERE hiply illuminated

Agustin Gonzalez, Aproductions, Madrid: In Carlos Lumieres fashion photography, classic images are given a new lease on life. Carlos is a real master of lighting. Using a flash reflected against a mirror and metallic lamp covers, he adds a futuristic touch to his images. Carlos fulfils the requirements of any given assignment, but adds exciting and interesting aspects to the photo shoot with his unique style of lighting. Im sure Carlos will be successful in commercial photography for luxury items, because his pictures have an inviting, generous and rich feel about them, and there is energy in his style. Carlos Lumiere: Born in Cuenca/Spain in 1970; 19851988 studied architecture; 19891992 photographer for the Spanish news agency Radial Press; 19901998 photo assistant; freelance photographer since 2000. Published in: Harpers Bazaar, Icon, Citizen K, ID, among others. Advertisements include Harrods, Christian Lacroix, LOral. www.carloslumiere.com www.aproductions.info

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WORLD OF TAStE
The LAN Club in Beijing is out of this world a phenomenal 6,000 square meter pleasure palace that was created by French designer Philippe Starck. Beijing based photographer Hans Schlupp used his Hasselblad H3D-39 to complement this opulent subject with a visual representation. What we see is an overwhelming amount of detail presented with utmost clarity.

PHOTOS: HANS SChLUPP

Welcome to the LAN Club pleasure palace (above). Various spaces decorated in differing styles that will entertain up to 20 people (right)

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The oil paintings on the ceilings conceal the sprinkler system, which Schlupp reveals through skillful lighting (left). Chandeliers side by side with halogen spots (above)

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Clever lighting creates transparency, a view from one of the sitting areas into the kitchen (above). The reflective tabletop is embellished with meticulous detail (right)

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Individual elements are harshly lit to accentuate the three-dimensionality of the space (left). Schlupp also likes to reveal form errors: the dining table is too narrow for an opulent meal (above)

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WORLD OF TASTE
HANS SChLUPP
Born in 1958 in Neuss, Germany. From 1978 to 1980 in Berlin, student at the renowned Lette-Verein and supervisor at Spectrum Studios. Until 1985, gave lectures at the Bauhaus Archive in Berlin. From 1982 to 1986, worked as a freelance photographer in Germany, Austria, London, Paris, Florence and Rome. During this period Schlupp was commissioned to fly to China and Australia. The 200-year anniversary of Australia led to extensive commissions in 1987 and 1988; in 1990 he and Quentin Bacon founded the Woolloomooloo Studio in Sydney. In 1993 he set up a studio in Singapore, moving to Hong Kong in 1996. Since 2002, he runs a studio in Beijing, China. Customers include Ogilvy & Mather, Unilever, Siemens, ABB, Audi, Vitra, Architectural Review, Hyatt and Radisson Hotel Group, IKEA, Elle, Kodak, Nokia, Motorola, IBM, Bank of America, Sony, Boeing, Motorola, VW, Audi and Mercedes Benz.
The best way to get in touch with Hans Schlupp is via the Internet. The photographer has been living in Beijing for the past five years but his contacts span the globe. He feels at home wherever he happens to be working, and has done for decades. How much German is still left in him? Schlupp himself doesnt know, for a long time now hes been visiting his home country as a guest. His lifestyle revolves around its own dynamic he is quickly bored and has no problem being mobile. It stands to reason that a nomad like Schlupp, after working in London, Paris, Italy and Australia, would find himself in China, a country where ancient history is being replaced by concrete towers and blocks, where tradition yields to a new vision. China appears to be a giant, endless construction site what was formerly a pastoral land, is now a place of ambition, materialism and wealth. Schlupp challenges critics of development with an antiWestern attitude, picked up during his time in China: Whats happening here is apparently the same thing that happened after the European wars and the West should stop being so culturally imperialistic, he argues. The only difference is that, in China, everything happens a little faster, grows a little bigger. How does this form of turbocapitalism the relentless endeavor toward superlatives harmonize with the communist ideology decreed by the Chinese government? Even in communism some will be more equal than others, as being rich and being equal are mutually exclusive. Certain mechanisms ensure that a vast majority of the Chinese population sees very little of Chinas wealth. Only two years ago, the 100 wealthiest Chinese were said to each possess an average of 400 million US dollars. Forbes, the American financial magazine, wrote that the prosperity of these super rich citizens had increased by 38 per cent between the years 2004 and 2005. Meanwhile, China is recognized as the third largest customer of luxury items in the world. For Chinese nobility, the color red currently transports a royal carriage instead of a social ideology. In China in which, for about a billion working class citizens, the word luxury only means social security a prosperous upper caste will easily flush down the weekly wages of the average working man with a single drink. These minted customers require an appropriately luxurious environment to amuse themselves. Chinas capital city offers just that kind of place: the 6,000 square meter LAN Club, opened in late 2006 and named after its owner, Mrs. Lan. Built on the fourth floor of what is, by Chinese standards, a medium-sized 50-story building, located in the Chaoyang district in the heart of Beijing and designed by Phillipe Starck. The promotional leaflet sent out by Gordon, the manager reads: A breathtaking combination of design and architecture, a blend of thought and feeling. Starck, the assiduous designer who once stated that no one really needs design contradicts himself spectacularly with this latest coup. Starck claims to always reduce form and material to a minimum, yet here he has created an atmosphere so flamboyant that one might imagine Ludwig XIV himself had submitted sketches for the design. The result is a luxuriously embellished club with the most exotic artifacts sourced in China, India, Mexico and France. This seemingly random opulence invites the customer to discover new elements with every glance, but there is a system beneath the chaos: The seeming disorder is based on a graphic layout, Schlupp confirms. The photographers fundamental premise was to emphasize this graphic structure. He had two assistants and a limited shooting time of ten hours. You can spend an entire day wandering through the Club and still not really see it. Theres too much detail, Schlupp reports. His challenge was to introduce a visual structure into the flamboyance. The photographer decided to shoot the LAN Club pictures using a Hasselblad H3D-39 along with the new 28mm, a 50mm and an 80mm lens. Schlupp sees himself as the maker of a photographic documentary, an unconventional pragmatist wanting to show buildings as they were planned. For inspiration, Schlupp can draw upon a vast amount of assignments completed throughout his career. The subjects were often unusual and Schlupp never felt that he was overqualified for any one of them. He has travelled the length and breadth of Australia accompanying the Flying Doctors, a mobile doctors union, in a helicopter. He then spent months following an Australian vicar around a parish the size of Germany. Having done product and food photography, countless annual reports and architectural subjects he eventually decided to specialize on the presentation of interior design. Perhaps he did this out of comfort, he says with a hint of irony the weather is better indoors. Nonetheless, more often than not he faces other obstacles, especially in China where electricity is not always dependable and photography is sometimes frowned upon, and in many places absolutely forbidden. The painstaking but crucial preparations necessary for photography often add to the pressure under which Schlupp has to perform, Fortunately, my routine enables me to shoot up to 20 photos a day, even in complex situations the distinguished expert explains. But I have no time for imaging and retouching on the computer, he says, hinting at the accuracy with which he has to organize his work in his head. The ability to master extreme demands was and is his greatest advantage. Because Schlupp tends to work alone, from making the arrangements to composing the lighting, no energy is lost to interpersonal tension but theres no time to take a break either. Schlupp has collaborated with 180 architects around the world, and as happened in Abu Dhabi, the elite of European architects will contribute stellar buildings to the metropolises of China and will want to see their work portrayed in a flattering light. In the past few years, this market has generated a pool of more than 10,000 interior shots in Asia alone. The building boom continues at breakneck speed, but Schlupp can easily keep up without feeling overrun. After all, as he himself recognizes in a moment of respite, in my work I cant get any fresher than a new building. And so his journey continues. Where will Hans Schlupp end up? Some day Ill go home, he says. But it wont be Germany. CARLA SUSANNE ERDMANN

And there are tents: This one is made of canvas, inside we see Fresco paintings (left). Clever composition: mirror image and actual sitting space are not easily told apart (below)

www.hansschlupp.com www.philippe-starck.com

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HASSELBLAD MASTERS 2007

STUART WESTON

Born in Manchester, England, in 1955 | self-taught, he began taking photographs in 1985 | freelance photographer in fashion, film and music since 1986 | owner of a design office and postproduction company since 2001 |published in Vogue/Brazil, Elle/ Great Britain/Germany, The Times, Noise Magazine, among others | Clients include Toni & Guy, Wella, LOral, Goldwell, Harrods, Virgin Records, Adidas, Le Coq Sportif

The beginning. I was never fascinated by photography itself. My attention was always focused on the actual pictures. I see photography as a means to achieve an end. Earlier on I painted and illustrated technical material in particular. The heroes. I dont really have any idols among famous photographers, though I was a fan of Javier Vallnonrat during the 1990s. His book The Possessed Space is very important for learning about the trust and interplay that arises because of the relationship between object and artist. Nowadays I like seeing Steven Meisels work in Italian Vogue. The hobby horse. I have, and always will have, a passion for my motorbike and my drum kit. Whenever I have time, I get on my bike and disappear for a sunny weekend on the south coast, or into the Derbyshire hills. Ive built a practise room in my London studio where I play at least four times a week. PlayAdvertisement for Missoni (2004, very top); for Sunday Independent/Ireland (2007, above); for an exhibition (2006, right)

ing drums can really help you get rid of any aggression. The excitement. Ive had many unusual and exciting moments in my career, in particular when I was young and carefree. Ive been shot at during a stay in Miami, mistaken for a rock star in New York, and treated like royalty by the students at Bangkoks College of Art. I was also threatened with a gun in the Florida Everglades. Have been good for whole armadas of insects; not only there, but in other places around the world as well. The dream. Ive always wanted to produce beautiful books of nudes, printed on top quality archival paper and bound in leather. Over the years, they would become part of an exclusive collection. Each book would have a limited run of 1000 copies, and would be signed, numbered and delivered in a beautifully designed case. The title could bear the name of the model, because I would not photograph more than one model per book. The inspiration for this collection of books comes from The Possessed Space. The nightmare. I have many. I would never photograph anything that could somehow be connected to pornography (though there are people who do not recognize the beauty in my nudes), because I dont want anyone to feel used. I also dont want my work to be tied to a computer. The Hasselblad. I photographed with a Hasselblad for the first time three years ago. I simply took a few shots with it, aperture 8. The results were overwhelming. Nowadays I work with the H3D and a 50100 zoom lens. Its fantastic equipment, though I would love it to have fewer features and a much stiffer aperture dial (for shutter speed). Stuart Weston is a Hasselblad Master because he is able to place his models in a scene without allowing them to appear static. Though many of his models are naked, he shows them as poised personalities. To intensify the mood and liveliness, he creates a very unique, at times artificial, coloring, that defines his unmistakeable style.

Two pictures created in 2007 for Image Magazine (very top and above); Advertisement for Toni & Guy (2006, right)

www.stuartweston.com www.hasselblad.com

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For 125 Magazine (2006); from a fashion series for the Brazilian Vogue (2004, right)

NEXT VICTOR OnLInE: 1 MARCH 2010

Be surprised by inspiring portfolios, keep up-to-date with the most significant photographic trends and read leading news for the photography community. On March 1st, 2010, check your monitor for the next issue of VICTOR online.

RoDNEY HoBBS
>> the Australian wedding photographer masters the sensitive touch perfectly

REN RiiS
>> he takes a completely new approach to food photography

IMPRiNt

tANG HUi
>> he combines absolute precision and Asian airiness
Items and topics in the next issue of VICTOR online may be changed or postponed due to editorial or other reasons.

VICTOR online | 2/2010 www.victorbyhasselblad.com info@victorbyhasselblad.com

Publisher: Stephan Bittner, Center of Service GmbH Publishing House /Advertising: Center of Service GmbH Hammerbrookstr. 93 20097 Hamburg, Germany Tel.: + 49.40.25 40 48-69 (Fax: - 40) E-mail: info@centerofservice.com Photographer Relations Manager Hasselblad: Christian Nrgaard Christian.Norgaard@Hasselblad.dk

Realization: IDC Corporate Publishing GmbH, Hamburg, Germany

All articles and illustrations contained in the online magazine are subject to the laws of copyright. Any form of utilisation beyond the narrow limits imposed by the laws of copyright and without the expressed permission of the publisher is forbidden and will be prosecuted. We accept no respon sibility for unsolicited material and this will only be returned if appropriate postage is included. Hasselblad is a registered trademark of Victor Hasselblad A/S, Denmark. Place of jurisdiction and execution: Hamburg, Germany

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Theres no turning back

Go extreme

You go to extremes to get just the right shot, and SanDisk goes to extremes to make sure you get that shot, every time. Engineered to perform, from the North Pole to the Sahara Desert, these cards are rigorously stress-tested for extreme shock, vibration, temperature and humidity. Plus, blistering read/write speeds of up to 45MB*/second ensure the most demanding photographers are ready for anything. When pros demand extreme reliability and speed, they demand SanDisk Extreme memory cards.

SanDisk Extreme memory cards

SanDisk and the Sandisk logo, SanDisk Extreme and Compact Flash are trademarks of SanDisk Corp, registered in the US and other countries. SDHC logo is a trademark of SD-3C LLC. 2009 SanDisk Corporation. Taking images under water requires waterproof camera and case. Memory cards not waterproof. * 1 megabyte (MB) = 1 million bytes. x=150kb/sec. Based on SanDisk internal testing; performance may vary depending upon host device. ** 1 gigabyte (GB) = 1 billion bytes. Some capacities not available for data storage.