Business Report.......................................................... .......................................................

King Gaming Zone

ENTERPENEURSHIP

BUSINESS PLAN ON

Give your dreams a chance Submitted by

Muhammad Ahsan Shahzad mehmood Javaria aurangzaid Rabia ikram Shahyan shahadat Noor khan

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Business Report.......................................................... ....................................................... King Gaming Zone

Table of content

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Name Executive summary Acknowledgment Objective Identify the need Key to success Business idea Product and service Target market Market segment Entry barriers Target market segment strategy competitors Usp (unique selling product) Resources use to start business Facility design & development Financial plan SWOT analysis Marketing mix Management tools Sales

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Business Report.......................................................... ....................................................... King Gaming Zone

EXECUTIVE SUMMARY The service offered will be for game players to have a unique experience of playing video games on world class facilities. The target group of customers is children, youths, adults and anyone who is interested in leisure and video games. According to Pakistani Games, the potential for game industry in Pakistan is very impressive countries that are playing computer games. Game Corner plans for a strong market entrance by offering up to date versions of games such as the ones of Play Stations, XBox, PSP, Nintendo Wii, etc., the company will entertain users with the best video gaming experience possible and a facility which is impossible to be recreated at home. The facility shall have other games such as arcade games, shooting games, strategy games, sport games, adventurous games, etc., with single and multiplayer options.

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Business Report.......................................................... ....................................................... King Gaming Zone

AKNOWLEDGMENT I have taken efforts in this project. However, it would not have been possible without the kind support and help of many individuals and organizations. I would like to extend my sincere thanks to all of them. I am highly indebted to (sir athar iqbal) for their guidance and constant supervision as well as for providing necessary information regarding the project & also for their support in completing the project. I would like to express my gratitude towards my parents & member of my group (javaria,rabia.shahzad.noor khan, ahsan, shahyan) for their kind co-operation and encouragement which help me in completion of this project. I would like to express my special gratitude and thanks to industry persons for giving me such attention and time. My thanks and appreciations also go to my colleague in developing the project and people who have willingly helped me out with their abilities.

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Business Report.......................................................... ....................................................... King Gaming Zone

OBJECTIVES Kings gaming zone projections for the first year are: To get a minimum of 1500 customers in first year, and 3000 customers maximum of operation. To establish a convenient payment means for our customers through various options when they subscribe to our packages such as for 30 minutes package, 1 hour package, 5 hours package for gaming. To have a world class game playing facilities in the city of Karachi, with future bright expansion to other potential cities like Lahore Islamabad. To be the leader and pioneer of game playing facility in GULSHAN E HADEED and whole of Karachi.

IDENTIFY THE NEED According to game user we know that many people playing games at their home but there is still a need for a dedicated game sport place where customers can have access to playing in type of games with very best interactive features. There are big games that cant be installed and played at home, while other games require extremely high internet bandwidth to function. Kings gaming zone will offer all these possibilities under one roof. Below are some of the problems that home game players currently face according to our Survey. Regular game crashes caused by unstable systems. Games wear out computer systems because they intensively consume memory and CPU therefore people need to do regular changes in computer components. Game players need to do regular software updates for the computers to enable them to support variety of games. Most games are still not compatible, this demands game players to have a good understanding of what things need to be installed in order to play specific games. Most online games that support interactions need a huge internet bandwidth, not all game players can afford to have access to high speed internet in their homes. Most game players cant find regular competitor to play game with due to different responsibilities that each person has to do in their life.

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Business Report.......................................................... ....................................................... King Gaming Zone

KEY TO SUCCESS Game Corner will deploy various strategies in making sure the company captures the market fully Being the first to enter the market and create a good reputation in the unique game Experience we offers. Targeting an active game playing group of customers i.e. Children, youths, adults. Having a wide option of packages and affordable prices. Kings gaming zone will release very new and exciting games of interest to the customers.

BUSINESS IDEA The business idea is to start gaming zones at GULSHAN E HADEED, first to attract youth and other game lovers who are used to games to use the facility. Game zone will provide an electrifying and a never-before real gaming experience for people acquainted to games. The users shall be charged on an hourly basis. Pain Statement Small Screens are boring Need something lively?

VALUE PROPOSITION Kings gaming zone will offer a facility that cannot be recreated at home. The big screens, clarity and the effect will be worked upon to make sure that the user enjoys the experience and comes every time for that kind of effect and quality.

PRODUCTS AND SERVICES Kings gaming zone will offer gaming on every possible way from PC to hand-held like the Play Stations, XBox, PSP, Nintendo Wii, etc. Game Corner will entertain users with the best video gaming experience possible and a facility which is impossible to be recreated at home. The facility shall have games such as arcade games, shooting games, strategy games, sport games, adventurous games, etc., with single and multiplayer options.

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Business Report.......................................................... ....................................................... King Gaming Zone

TARGET MARKET While this plan identifies the customer as a typical 15-year-old, we know that younger people are the primary consumers of sports activities, including video games. There will be an aggressive plan to target the young adults between 16 to 20-years-old that are able to drive themselves to the facility. We are giving so many facilities that cater to the young students of the College. It is our belief that these young adults and students would also become game users. The other age group people also include because any age group people likes to play games so our secondary users are above 20 years old.

MARKET SEGMENTS Younger people are the primary consumers of sports activities, including laser tag. The typical customer is a 15-year-old boy who visits the game center twice a month the average video game patron, also 15 years old, visits gaming zone many times per month This customer accounts for about 10% of video game revenue The usual walk-in is a 19 year old, who are regular customers, who is taking advantage of a promotional coupon. These walk-ins generate about 30% of the centers revenue and 20% of its video game revenue. Each of these typical customers can be reached through marketing targeted at them. There are enough members of these market segments in our area to support kings Game Zone center. The adults players are other 40% revenue generate by playing games at our place.

ENTRY BARRIERS FOR KINGS GAMING ZONE Possible barriers to entry are financial capital to make the game facilities, changing the culture of the people from traditional home video-gaming to public place video gaming. Kings gaming zone expects the conditions improve with time. Those are also reasons for nonexistence of similar places in GUSHAN E HADEED market. Including those two points, in the Risk Evaluation part, there are some other technical reasons making hard to overcome entry barriers in the first step. However, evaluations, surveys and researches provide positive risks rather than negative ones for the launch of kings gaming zone.

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Business Report.......................................................... ....................................................... King Gaming Zone

TARGET MARKET SEGMENT STRATEGY Kings Game Zone will be promoted in such a way as to maximize the efficiency of its advertising. Kings Game Zone provides customer-tracking software to monitor key demographics. This enables a more efficient targeting of the local market. The computerized tracking will enable management to generate mailing lists to its customer base or any part -- for example, customers who play an average of 6 or more times a month. Direct mail to these customers will prove to be extremely efficient revenue generators.

STRATEGY AND IMPLEMENTATION SUMMARY Customer service is paramount in the video game business. The starting point to accomplishing this is to have a trained and motivated staff that enjoys working directly with the public. It is always easier to please your customers when the facility is spotless and all of the equipment is in proper working order.

COMPETITION There are 3 competitors in our area where we are opening our business but they are less of Bad dealing with customers also creating bad relationship with them Old generation computers They are opening there gaming zone for limited time Unavailability of match room

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Business Report.......................................................... ....................................................... King Gaming Zone

COMPETITIVE EDGE Our competitive edge is that kings Game Zone will be the ONLY provider of 3D game facility within the town. The fact that there are no Family Entertainment Centers in My Town will give the same facility in good atmosphere. Good dealing with customers and making good relationship with them. New computers and lcd screens with fast speed. We are providing more time than other competitors. Providing match rooms for players. USP (UNIQUE SELLING PRODUCT) Our business usp is we are providing our customers 3D screen glasses and match room for two players which not providing by our competitors.

RESOURCES REQUIRED TO START BUSINESS

Endowed resources (natural) We have natural resource as a good location and big size Sun wind direction computers Darkness at playing area

Procured resources (acquire) Electricity Background music atmosphere Computers Internet Furniture Other equipments

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Business Report.......................................................... ....................................................... King Gaming Zone

FACILITY DESIGN AND DEVELOPMENT To enhance its entertainment value, the entire facility will be laid out and decorated in a manner consistent with this concept. The entertainment goal is to invite customers to suspend belief and imagine that while in the facility they are actually inside a WOW effect. Customers first enter the venue with the video games and filled with the sounds of teen music and games. The entrance also contains the counter, computer, cash register, and an overhead video screen. Secondly, in this business sector, environment, especially lightning and shading, is quite important. As seen in the pictures taken from different places, decoration focuses on individualistic experience. In other words, the way PCs located and darkness, due to creating an atmosphere of motivation and concentration, connect the player`s senses to the PC very well. On the contrary, instead of enhancing concentration through sharpening senses, Game Corner wants players to be fully satisfied through interactive playing with your mate. In that sense, lightning, shading and places of video-gaming machines and the sittings are in the priority of kings gaming zone care. Thirdly, they do not have any kind of subscription system and package plans. They work with an hour price schedules which are fixed. At that point, they do not provide a community culture with the emphasis on membership. Furthermore, more hours do not mean cheaper price. On the other side of the coin, kings gaming zone focuses community culture not only in gaming experience, but also in membership to create revenue in the benefit of both kings gaming zone and the customers. Due to those points of differentiation seen above, they locate themselves far from kings gaming zone location in terms of entertainment culture promised to be given. Furthermore, game centers change due to success of kings gaming zone will cost them considerably through implementing new vision, business model, decoration and equipment.

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Business Report.......................................................... ....................................................... King Gaming Zone

FINANCIAL PLAN The prime motive behind the financial plan is to develop, maintain and improve the activities And concerns that help the company sustain and increase a stable cash flow. The major expenditure foreseen is the set up to create a jaw-dropping effect among customers. We will have a cheerful work force to treat customers like kings. The financials offer a realistic view of game zone. No. 1 2 3 4 5 6 Name Shop rent computer Electrical network installation Furniture & fixtures xbox Nintende wii Quantity 1 10 1 1 10 10 Price 23000 40000 30,000 120,000 40,000 25000 Tot.cost 23000 400,000 30,000 120,000 400,000 250,000 12,23000

Running Cost Fix cost No. 1 2 3 4 Name Shop rent Shop keeper salary DSL net cost Gaming server cost Total cost Cost 23000 10000 3000 5000 41000

Variable fix cost No. 1 Name Electricity bill Cost 12000 to 15000

Variable fix cost Maintenance cost Mouse, keyboard & headphones faulty PC breaks down

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Business Report.......................................................... ....................................................... King Gaming Zone

MARKETING PLAN Effective marketing together with consistent promotion are the keys to success. We focuses on a comprehensive web marketing and classical marketing strategy designed to attract new customers, convert leads into sales, and maximize revenue. In the start-up phase it is a central task of the marketing concept to establish name recognition and its own trade mark. Several marketing and sales promotion strategies are available in the industry to choose from. Later on the strategy will primarily be targeted to gain new customers and create customer loyalty of repeat customers.

SWOT ANALYSIS STRENGTH Big target market New computer games Good location Interest of peoples in games Easy promotions

WEAKNESS Lack of technical know how Poor marketing Expensive games and hardware

OPPORTUNITY Expansion of business Adding match rooms Adding fast food in gaming zone Increasing the purchase power of customers

THREATS Rapidly changes in new technology Availability of resources Change in law and order situation Loss of business

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Business Report.......................................................... ....................................................... King Gaming Zone

MARKETING MIX

PRODUCT Computer games Inline games Xbox

Above are the products or services which we offer to our customers. The strategy which we use for the production of our services is marketing concept firstly we identify the need of the customers and then we provide them their desired satisfaction through gaming zone better then competitor do.

PRICE Price is a component of an exchange or transaction that takes place between two parties and refers to what must be given up by one party(buyer) in order to obtain something offered by another party(seller). Our prices are 70 rupees per hour which is less than our competitor they are charging 80 rupees and We will charge fee according to time duration. We are also offering discount in coupons 5 hour coupon in just 300 rupees.

PLACE We started our business in GULSHAN-E-HADEED. It access able for all people who are living near to GULSHAN-E-HADEED.

PROMOTION We will promote our business by good words of mouth Banners Webpage Emails SMS Marketing

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Business Report.......................................................... ....................................................... King Gaming Zone

MANAGEMENT TOOLS BUSINESS We are 6 partners of our business so we are all take part in management of our business. the environment change day by day so we not mention who take active part in decision making so we will not mention sensitive matters on agreement. It all depends on the condition. DESIGN We design our business plan on gaming zone with all feature which are using international. INTEGRATE We use all the resources to start business by using new technology. We collect complete information about market to start business and integrate our business by complete tools. IMPLIMENTATION We implement all that resources to start business. LAUNCH We launch our product in the market with new and fast technology with good atmosphere.

ONGOING MARKETING Word of mouth (WOM) spreads fast in the youth market. The grand opening will launch WOM within this market. Managing the ongoing word-of-mouth advertising campaign will involve rewarding players for bringing in friends (with coupons), but the most effective approach is to keep the game exciting and the staff responsive to the patrons. Keeping the games interesting requires that the arena be regularly rearranged so that players discover new features (and hiding places). Keeping the staff responsive requires ongoing staff reminder training that emphasizes their key role in the customers entertainment experience.

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Business Report.......................................................... ....................................................... King Gaming Zone

SALES Kings gaming zone will be charging customers on an hourly basis for playing games and using the companys facilities. It will be possible for customers to book time slots in advance, come with the competitors they plan to play with or just meet any competitor who is there to play with. Kings gaming zone will create a platform where players can agree on the time they should come to play, this will simplify the process of identifying a person to be your competitor. It will be possible for customers to pay per hour fee which will be at a very competitive price or pay per hour of usage. In the future, the company plans to introduce pay per month scheme with unlimited access. SALES PROMOTION Sales promotion strategies have temporary effects only. Sales promotion will be used for a limited time to increase the number of customers. The strategy will include special offers starting two days free gaming for everyone to increase customers.

FEATURES TO PROMOTE SALES online gaming high speed gaming computers 3D glasses comfortable chairs Time 11.30am to 12pm

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