CHAPTER 1 INTRODUCTION 1.

1 General Introduction

Customer satisfaction is both affordable and profitable. Because satisfied customer becomes a Salesman forever. The paradigm of customer satisfaction has began to increasingly drawn attention and importance in the corporate world with the launching of free market reforms are and advantage of liberalization and globalization entrants and just

companies

facing intense

competition from both new

establishment

players and vice versa. Companies can no longer be

complacent with delivering the product to its

customer but rather to deliver

performance to the customer expectation and more. 1.2 Specific Introduction: This project reports offer details regarding the consumers Enfield Motorcycle in Davangere city with special reference of Royal to Royal

Automobiles. This product work is attempt to study the problems in consumer attitudes towards Royal Enfield motorcycle and suggest remedial measures to overcome the problems based on consumer survey to be undertaken. 1.3 Research design: Research design is the arrangement of condition for collection and analysis of data in a manner that aims to combine relevance to the research work with economy in procedure. 1.4 Objective of the study: The objective of the study is classified into primary objective and secondary objectives as they are as follows:

Primary objective: The primary objective of this study is to find out customer towards Royal Enfield motorcycles Royal Automobiles Secondary Objective: To find out various attitudes or other factors that behavior. To evaluate the alternative performance of the customer. To analyze the performance of Royal showroom. To study the areas of improvements and to offer suggestions for further improvement of Royal showroom as a whole. To study the importance of various attributes as perceived by the respondents. To identify the most effective method of advertising media of the Royal Enfield motorcycle. 1.5 Scope of the study: The skill of this study is to evaluate the response to the various products and services of Royal Automobiles. Motors outlet in Davanagere. 1.7 Limitation of the study: The study is confined to selected customers. It is a micro level study and confined to as limited areas in Davanagere. The information collected in this project is highly time. The survey was conducted only for 100 respondents because of time consistent. It may not be complete information. Dealer information may be baized. affect the buying satisfaction

1.8 CHAPTER SCHEME Chapter-1: Introduction Introduction it includes General introduction, Specific introduction, Research Design, Object of the study, Scope of the study, Source of the study , Limitation of the study and Chapter scheme. Chapter 2: Company Profile It include introduction of a company , company the beginning , the Eicher Chapter, Company riving up, company history , CEO Profile (Dr.Venki Padmanabhan & Royal Enfield company) Chapter 3 : Product Profile It includes introduction. history of Royal Enfield motorcycle , prices of the Royal Enfield Bikes and Types of Royal Enfield bike. A: Dealer profile It includes introduction, location, Area, Management, Advertisements, Media adopted by Royal Automobile Sales, Dealer View, and Competitors in Davanagere. Market strategy, objectives of the firm, organization structure of the Royal Automobiles. B: Consumer Behavior It includes consumer profile, meaning of consumer behavior ,

characteristics of consumer behavior , importance of the study of consumer behavior, the consumer buying process, consumer buyer behavior model Chapter-4: Survey Analysis and Interpretation of Data It shows the analysis an interpretation and tables and Finding

Chapter-5: Suggestions and Conclusion Annexure: Questionnaire Bibliography

CHAPTER- 2 COMPANY PROFILE 2.1 Company Information: Royal Enfield , manufactures of the renowned rang of Bullet Motorcycle is a part of the 1500 crores Eicher group with interests in commercial vehicles automotive gears and engineering software. Incorporated in India in 1955,Royal Enfield has been manufacturing entered

motorcycle that offer a true motorcycling experience The company

into a strategic alliance with Eicher and eventually became a part of the Eicher group in 1994. Royal Enfield India was set up in 1955 when it started receiving 350 CC bikes in kits from the UK and assembling them in Chennai, India. But, eventually the entire bike was manufacturing in India and a couple of years later the company started manufacturing the 500 CC Bullet. Company history: Royal Enfield was incorporated as Enfield India Limited on the 21 st of November 1955 with the first bikes being assembled from CKD Kits. It was the first 4 stroke motorcycle manufactures in the country. In 1956, the plant Bullets assembly line. CEO Profile: About Dr. Venki Padmanabhan Dr. Venki Padmanabhan was appointed to the position Of chief had been assembled and rolled off the new

Executive officer, Royal Enfield effective January 2011. During his two year tenure as its coo under Marketing wizard CEO R.L. Ravichandran, the

company Posted a 21% growth in Sales volume , 54% growth in sales Turnover and return to two digit profitability (EBIT as a Percent of sales) .

CHAPTER - 3 PRODUCT PROFILE 3.1 Introduction: Having celebrated its 50th anniversary the bloodline of Royal Enfield Bullet motorcycle spars five decades of motorcycling in some of the toughest and most varied terrain the world has to offer. The Enfield Bullet is still essentially handmade utilizing very little assembly line activity. First introduced in Britain in 1949 this classic single cylinder bike has seen minor modification and major quality improvements since it was first produced in India in 1995. Types of Enfield Bullets: Royal Enfield Bullet 350 specifications and features: Make Model Colors Pros Cons Rating : : : : : : Royal Enfield Bullet 350 NA Classic Bike Too old 3.0/5

Summary: The Bullet 350 could be called as the pioneer of the biking pride in India. The Bullet 350 is one of the very first bikes of the Bullet as well as the Royal Enfield in India. The Bullet has seen so many improvements. Over the years and has never seen a dull movement in history. Some of the Enfield bikes are gand built in which the Bullet 350 is also one. The Bullet 350 has survived decades

which shows the higher amount of reliability that the users and fans have placed on the bike. Key Specifications: Power Power Torque Transmission type : Mileage Royal Enfield : : : : 18 BHP @5000 rpm 3.26 Kgm-m @ 3000 rpm 100 kmph 4 speed (right foot gear shift)

kick start Kmpl Machismo 500-

Specification& Features: Make Model Colors Pros Cons : : : : : Royal Enfield Machismo 500 NA NULL NULL

Royal Enfield Thunderbird twins park: specifications & features Make Model Colors Pros Cons Rating : Royal Enfield : thunderbird twins park : NA : Twin Spark Technology : Thinner Tyres : 3.0/5

A. DELEAR PROFILE A.1 Introduction: Royal Enfield was establishes on 19th august 1996 with purpose of dealing in Royal Enfield vehicle. This automobile outlet is located beside Muslim Hostel Complex Chethan Hotel Road in Davangere City. Royal Enfield motor has its dealer network in Davangere Mr. Nayaz Pashais the sole proprietor of the concern and enjoy the major position, under proprietor concern the business picked up rapid growth and never looked back. Royal Enfield marketing pvt. Ltd., well established organization of a Royal Enfield motor product in Davangere. It is established at a best place which is convenient to the people. Royal Automobile showroom and it is also has service station which is located behind the showroom. It is a great pleasure to interact with sales executive and authorities of Royal automobile marketing organization in Davangere. It looks dealership of Royal Motors in year. The Royal automobile is only one Royal Automobile in Davangere city. Because Royal Enfield Motorcycle sales only this showroom not sale the other showrooms. A.2 LOCATION: Royal Automobile it is situated / located behind the Muslim hostel complex. Chethan hotel road. It is situated at center of Davangere city. This is the main business area of the city. Easy accessible, it is rented shop which belongs to private property. A.3 Area: The firm covers almost energy part of Davangere city all the micro integers of Davangere city.

A.4 Management: Nearly are working in Royal automobile in mainly there are: Owner Sales manager Mechanic : NAYAZ PASHA : MUSTAQAHAMMED : NAZIRAHAMMED SAYEEDMANSOOR DADAPEER. Assistance : SHAHID

SYNOPSIS ON Consumer Attitude towards Royal Enfield Motorcycle in, Davangere