Table of Content

Chapter 1:- Conceptual Overview Chapter 2:- Research Methodology Objective of Study Scope and Rationale of Study Methodology i!itation of Study

Chapter ":- #heoretical $ac%ground Chapter &:- Case Study ' (ntroduction of Co!pany profile and )roduct *bout the wor% in co!pany done by students Chapter +:- ,ata *nalysis Chapter -:- .indings $ibliography *nne/ure

CHAPTER - 1

Chapter 1:- Conceptual Overview

#e/tile industry in (ndia is widely co!prehensive0 integrating whole range of raw !aterial to finished product that includes fibre !anufacturing0 spinning0 %nitting and weaving0 and gar!ent !anufacture1 (ndustry provides al!ost every single aspect:

. Raw material: cotton0 linen0 wool0 sil% and !an!ade fibers li%e viscose0 polyester0 polypropeylene and acrylic1 (ndian co!panies have !ar%ed presence in even nontraditional seg!ents1

. Fabric pro uction: suiting-shirting0 dress !aterial0 fabrics for shorts and trousers0 deni!0 hosiery0 fleece flats and woolen %nits0 technical fabrics and so on111 . Apparel pro uction: .or!alwear0 casual wear0 active sportswear0 traditional wear0 under gar!ents0 outerwear0 %ids wear0 and you na!e it produces1

. !a e-up" pro uction: * wide range of bedding0 towels0 bath0 table !ats2linens0 %itchen accessories and !ore111

*dditionally0 to aid above all there are well established infrastructure0 !ulti-benefited govern!ental0 political and regulatory syste! that would lure foreign investors1 (n recent years0 the ready!ade gar!ent seg!ent has seen vertical growth1 *ccounting nearly Rs1 230333 crores0 this industry is growing at the rate of 23 percent0 with !assive visibility and consideration !argins1 #he largest seg!ent for the ready!ade gar!ent seg!ent includes the age-group of 1--"+ that is very brand conscious and gives priority to high 4uality1 $randed ready!ade gar!ents account over 21 percent of the ready!ade gar!ent industry1 Overview #n ian Rea $ !a e Apparel !ar%et

,espite substantial growth0 co!paring to the international ready!ade gar!ent !ar%et of nearly 15"!n 6S,0 the (ndian ready!ade gar!ent !ar%et is still in a budding phase1 ,ue to the
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higher the introduction cost of brand in (ndia for the foreign players0 do!estic players have no fear of any outside co!petition1 #he !ain obstacle to the organi7ed players is the huge unorgani7ed scenario of the !ar%et1 (n a !ove to co!pete0 the organi7ed players have rolled out their own strategy of standardi7ing the goods1 #he brands introduced by these !ajor te/tile players hold !uch intrinsic power and high on 4uality and pricing factors1 #hey present the inheritance and constancy in the gar!ent piece1 Siyara!8s is venturing into ready!ade gar!ent to grip the continuously changing fashion trends1 (t is beco!ing a pro!inent designer of !en8s ready!ade gar!ents and accessories fro! fabric !anufacturer1 #he two !ajor uni4ue selling points of the recently launched Siyara!8s brand0 Monday to Sunday ,ressing would be the widespread "30333 retail outlets0 where it is selling fabrics and second0 the fabric 4uality that Siyara!8s has0 which guarantees that the buyer gets the high 4uality at a cheaper price1 (n accordance of its venture into !en8s ready!ade clothing line0 Siyara!8s Monday to Sunday ,ressing would include casuals0 se!i-for!als0 for!als0 club wear in the !iddle and pre!iu! seg!ents0 targeting the youth1 *t first the Monday to Sunday ,ressing line would be introduced in Southern and 9estern (ndia0 and would be sold through its retail outlets1 #he leader in the suiting seg!ent0 S1 :u!ars ;ationwide i!ited <S:; = is the newest to join the rat race1 (t has launched a brand0 >$el!onte> the e/clusivity of the brand is that it is only brand in the econo!y section0 which brings both fabric and ready!ade gar!ents under single label1 #he brand has been targeted towards the young group1 #he brand offers a wide range style with perfect fitting1 #he other growing strategy !ajor te/tile players adapted is 8*c4uisition81 Many of co!panies have used this strategy to dive into ready!ade gar!ent seg!ent1 Ray!ond8s ac4uired Colorp(us to ju!p in casual-wear0 adding brands li%e Ray!ond8s0 )ar/ and )ar% *venue1 Opting the si!ilar strategy0 (ndian Rayon ac4uired gar!ents division of Madura Coats0 >Madura ?ar!ents> and entered
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the luring apparels !ar%et with the successful brands li%e @an Aeusen0 *llen Solly0 )eter Bngland and ouis )hilippe1 #e/tile leader0 $o!bay ,yeing also gets hold of )roline to dive in the sportswear seg!ent0 as well as adding @ivaldi range to its for!al !enswear1 #he above initiatives ta%en by the !ajor brands depicts that the te/tile players now started opting strategies to !ar% their presence in the ready!ade gar!ent seg!ent1 #heir sheer benefits la7e in substantial production capacities0 which can launch new products in !ini!u! lead-ti!e0 offering high 4uality1 ,espite the s!aller players in the unorgani7ed !ar%et are in !uch !ore advantageous situation0 in the long run they !ight loose out1 #he following are few proble!s faced by s!aller players: . &maller !ar%et: #here few cities and towns that they can concentrate on0 since these cities holds about +3 percent of the Sec *C$ of population that have a disposable inco!e1 *s a result0 very few opportunities are there for s!aller players1 . 'imite Capacitie": #he restriction that these

s!aller players have is that they cannot e!erge beyond a definite level1 *dditionally0 inade4uate logistics and i!proper supply chain !anage!ents created huge proble!s for the s!aller players1

. #na e(uate 'o)i"tic * &tren)th: .or advertising and brand building0 these s!aller players are forced to e/tend their reach geographically0 which !a%es supply chain !anage!ent !ore co!ple/1 #o !atch with increasing de!and in co!petitive !ar%ets0 stress on producing volu!es also increases1 #o sustain e/istence these players will have to inject in !ore invest!ents to their businesses in the areas of designing capabilities0 brand !a%ing and retailing1 . #n"ufficient Fun ": .unds will be a %ey restraint for the s!aller players1 .unds have to be spawned rapidly in a !assively capital de!anding !ar%et that is seeing huge volu!es of
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growth1 *s per the industry forecasters0 the te/tile !ajors are planning to ta%e hold on the ready!ade gar!ent !ar%et by entering into co!plete entire value chain1 )layers that are not !a%ing fabrics for %idswear and sportswear0 !ay start producing the sa!e to enter this seg!ent1 #he suiting brands are also pic%ing up the trend0 with the integrating fabric and ready!ade gar!ent under the single brand1 S :u!ar8s ;ationwide i!ited ta%es lead with introducing $el!onte brand in both fabric and ready!ade gar!ent apparel1 Other players li%e Mayur Suitings and ,onear are also planning to enter in the ready!ade gar!ent !ar%et1 *rvind Mills is planning with the usual fabric and ready!ade gar!ent apparel strategy in the !en8s casualwear seg!ent1 *part fro! the above-!entioned strategies0 there is one !ore initiative to rule out in the ready!ade !ar%et that is >foreign collaborations>1 #e/tile Co!pany based in Rajasthan0 $answara Synte/ sha%e hands with .rench ready!ade apparels !ajor Carre!an1 (t is a joint venture initiative with Carre!an Michel #hierry1 #he joint venture co!pany is called >Carre!an .abrics (ndia>1 Mr1 ,war%a ,as *garwal ventured in the luring e/clusive !enswear seg!ent in 1DD50 with casual brand #;?1 Ae sensed the global trend of rela/ed cotton casuals was in fashion ever then1 Many brands0 such as $lac%berrys0 .reeloo%0 $iba0 Stori0 Bssence0 Moustache0 ;atalia0 Shapes0 Ruff :ids0 :outons0 .C0 6pper Class etc1 are perfor!ing well in cut throat co!petition in the ready !ade gar!ent1 * Ayderabad based player0 )riyadarshini Spinning foray the ready!ade gar!ent seg!ent by establishing a shirt !anufacturing unit at the ?ar!ent )ar% in Ayderabad1 (t is also collaborating with local and international players for !ar%eting its shirts range1 Creation and focusing in the value chain strengthens the s!aller players1 #he !ain factors where the brands need !ore concentration are designing0 production0 4uality and !erchandising1 $ut0 the designing is the !ost significant of the value chain0 which re4uires !a/i!u! focus1 #he !erchandising is noteworthy factor stage for the s!aller players0 as involve!ent0 creation and fabric selection adds value to the creation1 #he retailing is also an
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i!portant factor for the s!aller players1 #hey !ay face proble! if their !erchandi7e re!ain for long on retail shelves0 since the value of the fashion drops0 resulting increase in inventory costs1 Conclu"ion: #oday0 the buyers of ready !ade gar!ent seg!ent are aware of the running trends0 and de!and the newest in fashion and products at a reasonable cost1 *t the front position of this evolution are the s!aller players0 which private labels that are thoroughly transfor!ing the dressing way of !en0 wo!en and children1 9ith the supply chain li!itations eased0 organi7ation in real estate !ar%ets0 and rationale ta/ structure0 the ready!ade gar!ent seg!ent has beco!e !ore lucrative and it is anticipated that the ready!ade gar!ent seg!ent will be the !ain seg!ent in the ne/t five years1

CHAPTER - +

Chapter +:- Re"earch !etho olo)$ Ob,ective of &tu $ &cope an Rationale of &tu $ !etho olo)$ 'imitation of &tu $

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CHAPTER - -

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Chapter -:- Theoretical .ac%)roun

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CHAPTER - /

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Chapter /:- Ca"e &tu $ 0 #ntro uction of Compan$ profile an Pro uct About the wor% in compan$ one b$ "tu ent"

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CHAPTER - 1

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Chapter 1:- 2ata Anal$"i"

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CHAPTER - 3

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Chapter 3:- Fin in)"

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.iblio)raph$

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Anne4ure

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