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LIST

. . . why Sylvania's realistically rated 40 watt LIFELINES give you lighting value no other
fluorescent can match

realistic power-cost savings . . . abuilt-in discount to 12.8% of list

You get

You get realistic 9000-hour LIFE

equal

in both older and newer fixtures

The 9000-hour average life rating for Sylvania Lifelines also bends over backwards to be realistic. ft covers performance on both older and newer Preheat as well as Rapid Start fixtures.
Fact is, on a 3-hour starting cycle, Sylvania Lifelines on Rapid Start circuits give 12,000 hours of average life under laboratory conditions. While competitive lamps are claimed to deliver similar life, this too is based on operation under certain conditions. The clalm does not hold up under all circuit ratings. That's why Sylvania gives you a conservative average Iife rating of 9000 hours that you can count on under oll service conditions. Sylvania believes it is unrealistic to claim 12,000 hours for all service conditions just as it would be unrealistic to rate Lifeline lamps at the 22,500

Sylvania 40 watt Lifeline fluorescents are realistically rated to operate consistently at an average of 40 watts. Other nationaily-advertised 3100 lumen lamps designated as 40 watts actually consume 41.2 watts, or more. That 1.2 difference in power consumption may seem small. But it gives you an important saving. At a power rate of 1.5 cents per KHW, it's a saving that compares to a I2.8/o discount of the reguiar list price of $1.25. Or 161 off per lamp. You'd like figures? Here they are.

LAMP
TYPE
AVERAGE

POWER

DIFFERENCE

CONSUMPTION
41.2 WATTS 1.2 WATTSE

hours which can be obtained when the lamps are

burned continuously. (See table).

40 WATT COlllPETITIVE 31OO LUMEN LAMP

(0R M0RE)

AV ERAG

40 WATTS
A

(*a minimum not a maximum figure)

40 WATT
SYLVA LI FELI
N
I

Actually, you'll probabiy get much longer service from your Lifeline lamps than this 9000-hour average life rating implies. That's because the rating is based on sftorl burning periods of only 3 hours per start. Since

NT

WATT

_x

DIFFERENCE 1.2 WATTS PER LAI!1P

TYPICAL POWER COST

1.5d

RATED LIFE x_ 9000 HOURS

PER KWH

161 PER LAMP

LOOK AT THE AVERACE LIFE YOU GET WITH SYLVANIA 40

ln
For example, on 2000 40 watt lamps in a typical you'd save $320 by using 1000-fixture installation - And if you burn your lamps Sylvania 40 watt Lifelines. your savings for longer periods than 3 hours per start be appreciably over the longer Iife of the lamp will In short, based on a list price of $1.25 it costs you - 9000 hours 16f more to burn a competitive lamp for than it does to burn a Sylvania Lifeline. You get the benefit of a built-in discount worth L2.8/6 of List. Wattmeters show that this wattage superiority is consistent when measured against other "3100" lumen lamps which actually use 4l .2 watts or more in an attempt to match the iight output of Sylvania lamps. See back page, if you'd like to arrange for a demonstration proving this difference in your own office or plant.
greater.

BOTH older and newer

fixtures . . . preheat and

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is 3100 lurnens and of White and Warm White Lifelines, 3200 lumens. At 407a of rated life, the 40 watt Cool White still delivers 2800 iumens - the White and Warm White 2900 iumens. This sustained light output is unsurpassed bg ang other 110 uatt .fl,uorescent gou. can buE.
Lifelines

Vou

get

(}NE l"amp

realistically

designed for RAPID START and

PREIIEAT

circuits too

Sylvania doesn't complicate lamp operation by

offering l'a'o lamp types for the two types of fixtures.
Sylvania 40 watt Lifelines are UNIVERSAL lamps designed to operate both on Preheat circuits (with starters) and Rapid Start circuits (n'ithoui starters). And regardless of baliast type or age of flxture. This simplifies your ordering and stocking. You don't have to carry different types of 40 rvatt lamps for different types of fixtures. You save too on maintenance time, labor and expense.

fluorescent life is greatly affected by starting frequency the ionger you burn iamps between starts, the longer

life they'll give you. Refer to the tatrie to see how this
works out.

You get highest SUSTAINE0 light output . . . the realistic hasis for judging lamps
Sylvania's Lifeline is the onlg 40 watt lamp on the market that gives you highest light output -* uithout shortening lamp life and increasing wattage consumption. It tops competitive lamps in overail efficiency and life primariiy because of the gas-fill mix that is used, plus

Vou get the labor-saving CAII0YPACK . . . first

realistic approach t0

[amp Packaging
Caddy-pack is the first lamp pack in the industry that acts as both a container for new lamps and a disposal unit for old lamps. The first to hold 60 lamps instead of the conventional 24 in standard packs. And the flrst to by reducing the number of reduce disposal nuisance

the high efficiency phosphors developed in Sylvania's own luminescence laboratories devoted exclusively to this area of illumination research. Sylvania's reatristicaiiy rated lamp performance puts the emphasis on sustained Iieht output. The 40 watt I-ifeline iamp not only delivers more light initially (after 100 hours of burning), it continues to deliver more light at 40/o of rated life (which represents average light output throughout life). For example, initial rating of 40 watt Cool White

cartons, as rvell as extra packing material between

lamp rows. Instead, ingenious fiber-cells in Caddy-pack's top and base hold lamps safely and securely. Caddy-pack zips open r,vith a tear-strip round the middle - top flips over to receive used lamps. And slotted handhoids make it easy to lift and carry. Caddy-pack is realisticalla designed to save maintenance time and labor.

You get the most realistic solution

to more e00n0mical GR0UP RELAMPING

'With Sylvania's realistically rated 40 watt Lifeline Lamps - you can make bigger savings on your Total Cost of Lighting u'hen you Group Relamp. You save.frsl because you need to Group Relamp less often. With Syivania Lifelines you get more light longer ' plus more reliable life in either Rapid Start or Preheat fixtures as well as a lower operating cost with its
realistically rated wattage.
Second, you save beeause when you do Group Relamp, Caddy-pack's many maintenance features save more man-hours than ever. And labor is the largest single item in the maintenance cost of Group Reiamping.

SYTVANIA 40 WATT TIFETINES COME IN 17 TYPES... LISTED WITH TAMP PERFORMANCE DATA ON THE BACK COVER

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Sylvania's Certified Performance Policy is unique in the industry.

It

guarantees the performance of all Sylvania fluorescents, including 40 watt Lifelines. It's a guarantee stated in the broadest terms. Lifeline lamps must

in your op'inion provide better performance than any other brand of

fluorescents you've ever used basis of uniformity of performance, - on thebrightness and life uniformity of appearance, maintained - or the lamps may be returned to the supplier for a full refund of the purchase price.

SYLVANIA

Sylvania

40 WATT LIFELINE LAMP PERFORMANCE DATA

AVERAG APPROX.
E

sus.
TAIN EB

INITIAL

40 watt
LIFELINES. . .
ln

BU LB

LAMP ORDERING
EASE ABEREVIATIO
N

WATTS

LGTH.

DESCRI PTIO N

STD. KG.

HOURS LIFET

LU tvl ENS

LUMENS

(A)

(8)

40-Watt "Universal" RAPID START

Mediu m
B

STANDARD START (PREHEAT) 430 M.A.

Daylight White
24 24 24 24 24 24 24 24 24 1i 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 2460 3200 2780 3100 2100 3200 2180 2060
1800

F40D*
F4OWT

2160 2900 2800

ipin

F40W/RFL
F4OCW*

White Reflector
Cool White Cool White Reflector

F4OCW/RFL

17 regular,
ref

F4OWW*

Warm White Warm White Reflector Deluxe Cool White Deiuxe Cool White Reflector Deluxe Warm White Deluxe Warm White Reflector
N

,*o
1720

F4OWW/RFL F4OCWX* F40CWX/RFL F4OWWX*

lector

2060
1800 1860
1

and
co lo red

F4OWWX/RFL
F40N t

atu ral

24 24
nA

F40B
F4OGO F4OG

lue reen

160

Gold (Bug-lite)
G

1800

lamp types
'lBased 0n 3 hour

24

3600
1 1

F4OPK
F4OR

Pin k Red

24 ?4

160 160

cycle

for other cycles see table 0n Pages 2 and

*N0w available in 60-lamp Caddy-Pack.

(A) lnitial

Lumens represent the light output measured at 100 hours of burning under specified test conditions.

(B) Average Sustained Lumens (Mean Lumens) throughout rated average life are the light output measured at

40fi of rated life (3600 hours).

like more lnformation. . .0r a Demonstration?

Sylvania will be glad to furnish more information and answer any questions you may have on 40watt Lifeline
takes just a few minutes to proue that Sylvania 40 watt

Iamps. And if you like, we'll be happy to arrange a demonstration in your office at your convenienee. It

Lifelines actually use less power than competitive

fluorescents. Just call your nearest Sylvania Distributor, or Sylvania District Sales Office. Or write direct to:

SYTVANIA EI.ECTRIC PRODUCTS INC.

LI

GHTIN

PRO DUCTS

DIVISION

6O Boston Slreei

Sqlem, Mossochusetts

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