iDecisions for Airlines

A Business Intelligence Solution that unlocks Business Potential

Problems/Challenges of the Airline Industry

Airlines spend a lot of time generating analytical reports as data spreads across multiple systems, resulting in duplication and inconsistency Generation of similar reports resulting in duplication of efforts with varying results Lack of a cutting-edge analytical reporting tool to evaluate and monitor performance, progress, operating cost and revenue Little visibility into the daily operations and performance of the airline Lack of real-time BI that can provide up to date information on the crew movements, security and flight operations Lack of information on passengers preferences which can enable Airlines to make strategic decisions on their travel plans

Mahindra Satyam offers iDecisions, an advanced set of pre-built BI solution components that equip airline companies with rapid and reliable access to vital information in appropriate, easily interpretable formats for analysis at any point of time; and enable them to meet compliance and regulatory issues without any hurdles.
What is iDecisions Mahindra Satyam's iDecisions (an IP) is a packaged, customization-friendly, open set of pre-built BI components with industry solution sets across banking, insurance, telecom, education, manufacturing/CPG, retail, travel and logistics, pharmaceutical and healthcare. The solution also provides horizontal solution sets for finance, HR, procurement, sales and customer intelligence. It incorporates industry best practices in Key Performance Indicators (KPI's), logical data models, analytical templates, dashboards and processes and co-solutions with product partners. iDecisions today has 33+ customers worldwide in various verticals. iDecisions Solution components Predefined industry specific KPIs Logical Data Models (LDMs) for various verticals built, based on business processes which are used for creating physical Data Warehouses Report, Dashboard and Scorecard templates

DIFFERENTIATORS
IDecisions - Airlines key differentiators: Packaged, Customization-friendly, open analytical solution Incorporates industry best practices in KPIs, analytical templates, dashboards and processes Modular nature of iDecisions allow clients to pick and choose only those modules that they want implemented customers only pay for what they need Airline Industry focused asset base >90 KPIs Technology agnostic implementable on any DB, any platform, and is compatible with all ETL and OLAP tools. It doesn't demand proprietary infrastructure standards for it to run. Also, more importantly, it doesn't tie a customer to a tool / technology / vendor for their future IT expansions Highly customizable and can be tailored to suit each customer's unique BI needs Reduces time-to-market of the BI solution Reduces risk of failed implementation

iDecisions - SOLUTION BENEFITS

Helps to increase profitability from passengers and cargo Helps in improving the efficiency of the Airline Operations Helps in assessing the route profitability Helps in saving cost on the marketing activities by targeting specific passengers based on their travel patterns and preferences Enables to identify and target specific passenger and cargo groups Facilitates analysis of purchasing behavior of customers Caters for multi-country operations Supports multi-currency operations and analysis using common currencies (e.g. US$ or S$) Provides for integration of external data (e.g. fuel price movements, IATA data etc.) Caters for a comprehensive hierarchy for Customer, and Geography Caters for a comprehensive Customer definition

iDecisions Airlines Solution

Application Engines Customer Segmentation Analytical applications
Passenger Intelligence Market Share Analytics (BSP) Operational Intelligence Claims Intelligence Revenue Intelligence Cost Intelligence Carbon and Fuel Intelligence

Campaign Analytics

Core
Sales Cargo Passenger Revenue Operations Finance Claims

Passenger Intelligence - Helps to get detailed information of the Passenger the number of passengers on flight by origin and destination, by flight number, by fare type and understanding the passengers preferences by knowing their preferred routes, the channels through which they book tickets and how frequently they travel. Passenger Intelligence covers: Passenger Operational Analytics Passenger Feedback Analysis Channel Usage Analysis Operational Intelligence - Enables analysis of data pertaining to operations and helps make insightful decisions thereby increasing the operational efficiency. It facilitates valuable insights

and helps ascertain the reasons for departure delays, cancelled flights, lost/misdirected baggage, and average check-in time for passengers, utilization rate of aircraft, and utilization rate of crew, flight punctuality and thetrend of attrition rate of crew. Operational Intelligence Covers: Employee Operational Details Flight Operational Details Revenue Intelligence - Provides information on Revenue earned from Passenger and Cargo operations by different regions and sector. Revenue can be analyzed by Flight, Route, Sector, Channel and Travel Class. Cost Intelligence - Helps Airlines assess various costs incurred as a result of the

Airline Operations and facilitates calculation of Direct Operating Fixed and Variable Costs, Indirect operating costs and employee related costs. Claims Intelligence - Enables to analyze the count of Damaged / Lost / Delayed / Pilfered Baggage. Market Share Analytics - Gives details about the Airlines market share in terms of revenues and passengers flown. Carbon and Fuel Analytics - Carbon and Fuel Intelligence helps in analyzing the fuel consumption and the carbon emission generated for each Aircraft Type by fuel type, route, PAX, Aircraft weight, speed, altitude, weather conditions, specific gravity, aircraft body type, and ageing of aircraft. The information can be used to derive fuel savings.

UNITED STATES OF AMERICA : New Jersey Parsippany, NJ 07054 INDIA : Hyderabad Satyam Technology Center Bahadurpally 500 855 UNITED KINGDOM : Basingstoke, Hampshire RG24 8WD UAE : Dubai 2 Dubai Internet City, #102 Building AUSTRALIA : Melbourne 360 Elizabeth Street, Level 40

About Mahindra Satyam

Satyam Computer Services (Mahindra Satyam) (NYSE: SAY) is a leading global business and information technology services company that leverages deep industry and functional expertise, leading technology practices, and an advanced, global delivery model to help clients transform their highest-value business processes and improve their business performance. The company's professionals excel in enterprise solutions, supply chain management, client relationship management, business intelligence, business process quality, engineering and product lifecycle management, and infrastructure services, among other key capabilities. Mahindra Satyam is part of the $15.9 Bn Mahindra Group, a global industrial conglomerate and one of the top 10 industrial firms based in India. The Group's interests span financial services, automotive products, trade, retail and logistics, information technology and infrastructure development. Mahindra Satyam development and delivery centers in the US, Canada, Brazil, the UK, Hungary, Egypt, UAE, India, China, Malaysia, Singapore, and Australia serve numerous clients, including many Fortune 500 organizations. For further information write to rfi@mahindrasatyam.com

About Tech Mahindra

Tech Mahindra is a leading provider of solutions and services to the telecommunications industry with a majority stake owned by Mahindra & Mahindra Limited. Tech Mahindra serves telecom service providers, equipment manufacturers, software vendors and systems integrators worldwide and their proven delivery models, distinctive IT skills and decades of domain expertise enable clients to maximize returns on their IT investment by achieving fast time to market reduced total cost of ownership and high customer satisfaction. Tech Mahindra registered revenue of USD 1,156 million in the year ended March 31, 2012 and is ably supported by around 41,000 professionals who provide a unique blend of culture, domain expertise and in-depth technology skill-sets. A SEI-CMMi Level 5 organization, Tech Mahindra's development centers are ISO 9001:2008 and BS7799 certified. Tech Mahindra has principal offices in the UK, United States, Germany, UAE, Egypt, Singapore, India, Thailand, Taiwan, Malaysia, Philippines, Canada and Australia. Tech Mahindra Ltd is part of the US $15.4 billion Mahindra Group, a global industrial federation of companies and one of the top 10 business houses based in India. The Group's interests span automotive products, aviation, components, farm equipment, financial services, hospitality, information technology, logistics, real estate and retail. In 2011, Mahindra featured on the Forbes Global 2000 list, a listing of the biggest and most powerful listed companies in the world. Dun & Bradstreet also ranked Mahindra at No. 1 in the automobile sector in its list of India's Top 500 Companies. In 2010, Mahindra featured in the Credit Suisse Great Brands of Tomorrow. In 2011, Mahindra acquired a majority stake in Korea's SsangYong Motor Company. For further information write to mktg@techmahindra.com

www.mahindrasatyam.com

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