Contents

Demographics Font List Color Guide Logos & Branding Sizing Grammar Locations 2 4 5 6 7 8 10

The role of the communications team is to promote CCF in its delivery of the life-changing message of the gospel of Jesus Christ to college-aged people in the Eugene area.
As a segment of CCF leadership, we hold the same vision: to see lives changed by the power of the gospel, to raise leaders of the next generation, and to reach every college-aged person in the Eugene/Springfield area. As a communications team, we do this through knowing our audience well and exploring options to find the best way to communicate with this specific group. CCF has some great things going on each year. It is our job to let the world know about it.

Who are we dealing with?

Demographics
CCF is a ministry of First Baptist Church of Eugene for college-aged people. We define college aged people as ages 18-24. In October of 2012 we conducted a survey of our CCF congregation. This is what we learned:

53%
Women

47%
Men
78% of sudents are enrolled at the University of Oregon 12% of student are enrolled at Lane Community College 7% of students are enrolled at Northwest Christian University

36 different majors were given as answers. The most common were: Business- 9% Elementary Ed/Special Ed- 8% Journalism- 7% Psychology- 6% Family & Human Services- 4% Economics- 4% Accounting- 4%
2

BA

ED

PSY FHS EC ACC

23 years old

24+

7%

16%
18 years old

Freshman - 26% Sophomore 24% Junior 24% Seniors 20% 5th Year/Grad 6%

22 years old

7% 7%

22% 20%
21 years old 19 years old

21%
20 years old

92%
no work
51%

in school

not in school

8%
part-time
44%

full-time
5%
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Lets talk about style.

Font List

To maintain consistency, we created a list of fonts and colors acceptable for use with CCF media.

Bebas Neue Helvetica Neue Ostrich Sans Phosphorus Aleo Merit Castro Script Pacifico

Serif

Sans-Serif

NOTE: Some of these fonts are downloadable for free as long as no profit is being made. Oftentimes this means the font doesnt allow puncuation or numbers. In this case, a different font chocice should be used.

ALSO: Many of these fonts have multiple styles (bold, light, etc). You are encouraged to use these styles as well.

Script

Color Guide
C=0 M=0 Y=55 K=0 C=0 M=0 Y=70 K=0 C=0 M=0 Y=85 K=0 C=0 M=0 Y=100 K=0 C=0 M=25 Y=100 K=0 C=0 M=50 Y=100 K=0 C=0 M=75 Y=100 K=0 C=0 M=100 Y=100 K=0 C=15 M=100 Y=100 K=0 C=25 M=100 Y=100 K=0 C=35 M=100 Y=100 K=0

Our color pallette is derived from the CMYK color scale. C stands for Cyan (blue), M stands for Magenta (purple), Y stands for Yellow, and K stands for Key (Black). Each one has a relative value that makes up the color.

C=55 M=0 Y=0 K=0

C=70 M=0 Y=0 K=0

C=85 M=0 Y=0 K=0

C=100 M=0 Y=0 K=0

C=100 M=25 Y=0 K=0

C=100 M=50 Y=0 K=0

C=100 M=75 Y=0 K=0

C=100 M=100 Y=0 K=0

C=75 M=100 Y=0 K=0

C=50 M=100 Y=0 K=0

C= 25 M=100 Y=0 K=0

C=0 M=0 Y=100 K=0

C=0 M=85 Y=0 K=0

C=0 M=70 Y=0 K=0

C=0 M=55 Y=0 K=0

C=0 M=0 Y=100 K=0

C=0 M=25 Y=100 K=0

C=0 M=50 Y=100 K=0

C=0 M=75 Y=100 K=0

C=75 M=5 Y=100 K=0

C=75 M=15 Y=100 K=0

C=75 M=25 Y=100 K=0

C=75 M=35 Y=100 K=0

IMPORTANT:
If media is intended for print, export as Adobe PDF (Print)

C=0 M=0 Y=0 K=100

C=0 M=0 Y=0 K=85

C=0 M=0 Y=0 K=70

C=0 M=0 Y=0 K=55

C=0 M=0 Y=0 K=40

C=0 M=0 Y=0 K=25

C=0 M=0 Y=0 K=10

If media is intended for digital or web use, export as a .jpg and when prompted, change the color space to RGB.
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Branding
Logos
All Collegiate Christian Fellowship media should clearly display our official, unmodified logo in either black or white.

All media should clearly display, in a readable size, the full name Collegiate Christian Fellowship in Bebas Neue font or all-caps Helvetica Neue Bold.

Collegiate Christian Fellowship

COLLEGIATE CHRISTIAN FELLOWSHIP
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CCF

Sizing
All media intended for print should have a .25 bleed and have a resolution of at least 300 dpi (dots per inch). All media intended for web should have a resolution of at least 72 dpi. These are the sizing options for our media:

Print

Web

4.25 x 5.5 500 pixels x 500 pixels 400 pixels x 600 pixels

8.5 x 11

11 x 17

Writing
Figures
When writing figures, please use the following: For the numbers one to nine, always use words. For 10 and upwards, use figures.

Time

Always express times using the 12 hour digital clock format (ie. 12:00 instead of 12 oclock). Always specify between a.m. and p.m. and always use two periods.

Voice

Dont over-complicate. Be direct. Dont use more words than are needed. If a word can be eliminated without taking away the contents meaning, always eliminate the word.

At CCF, we strive for perfect grammar. In order to effectively communicate, we need to adhere to the rules of our language. Please read through this list of common grammar mistakes so we may avoid them for our organization.
Then vs. Than Affect vs. Effect

Use then to talk about things that happen in succession.

Im going to upload this picture to Instagram, then tweet it to my followers.

Affect means to influence or produce a reaction, and is almost always a verb.

Use than to compare one thing to another.

I hope that my lack of exercise doesnt affect my health too much. Our status update last night had a huge effect on our page views.

I have uploaded more Instagram photos than anyone I know.

Effect is the resulting thing that comes from the affecting agent, and describes the outcome. Its usually a noun.

Your vs. Youre

Your is possessive; use it to indicate something that belongs to someone.

I think your photo looks amazing on that site.

Which vs. That

Youre is a conjunction of you and are.

That is a restrictive pronoun, meaning it is vital to the noun to which its referring.
I wont buy any shirts that arent made in the United States.

Youre going to love the photos from last week!

Its vs. Its

Use its when speaking in the possessive. Its is the conjunction for it is.

You could say that the gold detailing on that bag is its best feature. Are you sure its okay if I borrow your car tonight?

Which introduces a relative clause and allows qualifiers that may not be essential (it qualifies). However, it has a flexible meaning, and can often be used to introduce a restrictive clause.

I read that blog sporadically, which is to say hardly ever. This shirt, which was made in the United States, is 100 percent cotton.

Few vs. Less

Use few or fewer when referring to things you can quantify.

There were fewer than 3 comments on the post last week. There are very few reasons that Comic Sans should ever come back into style.

Use less when the situation is hypothetical.

Unfortunately, I am much less inspired to read now than I was two years ago.

Locations
According to our research, these are the most common places for our congregation to spend their time during the week. Most of these locations have community bulletin boards where we may post our materials.
11th Ave. Kincaid St.
Fran

klin B

lvd.

Our media placement should include (but not be limited to) these locations.

Alder st.

5 1
University St.

6 7
15th Ave.

13th Ave.

8 9 1 2
Agate St.
Lillis- Business Complex

2 3 4

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Pioneer Cemetery

6 7 8 9 10

Columbia 150 - Lecure Hall

PLC 180 - Lecture Hall

Erb Memorial Union (EMU)

3 4 5

Knight Library

Dorm Land

Hedco- Education Complex

Straub- Psychology Building

18th Ave.

Allen- Journalism Building

Student Rec Center

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Go into all the world and proclaim the gospel to the whole creation.
-Jesus, Mark 16