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In City Cold storage stations services for dairy, meat , fish and frozen food
In city- refrigeration solution to ensure the significant reduction on operational cost and supply management for the client and their customers focusing on general trade One in city cold station can cater 50-500 mom & pop shops in particular area, it can also deliver to the modern trade departmental stores and online grocery. The proposal is to reduce the cost on refrigeration, maintenance, inventory and credit management for the clients and also ideal for general trade, a grocer dealing with storage issue and constrained products choices Attractive cross-selling proposition, providing end-to-end services
snehkochar@gmail.com
What requires? Primary study -product movement analysis Per ton consumption for mapped area Product wise sales Pricing analysis Logistic costs Customized Service offerings and benefits for customers and consumers Huge saving on cost and focus on resolving consumer pain points
snehkochar@gmail.com
Salesmen Distributor
Logistics
Dairy Products
Ambient
Chilled
Frozen
Fresh
Milk Curd Yoghurt lassi
snehkochar@gmail.com
Target customers Mother dairy, Danone, Amul, Britannia, Dynamix, Parag Milk and others.
Return Management
Reefer Station
Managing Inventories, credits and Customer returns
snehkochar@gmail.com
Client Advantage - Significant cost saving for dairy companies not require to setup individual refrigeration systems for each store for sales and visibility Not require to track returns of perishable goods with shorter shelf life cycle Reduction in cost for maintaining inventory and repairs as well as operations Transportation cost saving Few days reduction in stock processing time Few days reduction in Days of Sales Outstanding, thus annual operating costs saving One stop services, a combination of cold storage and transport program Outsourcing for entire service skipping distributor, right from managing reefer systems and logistics services including credit management reconciliation, triage and testing, stocking and restocking, Easy maintenance on inventory, cost reduction on individual refrigeration installation and maintenance Online inventory tracking and accuracy, stocking and on time delivery management along with credit management Customers can realize maximum savings by having their orders combined to build a full truckload can add additional savings of 1520% cost Trouble-free management of returns Multiple choices of products, get liberty for pushing higher margin complimentary brands Saving on space and electricity cost Ease on operation, regular updated rate cards
For Customers
snehkochar@gmail.com
Grocer
Serving
Shop Sq Ft
Mumbai Each area has more than 100 grocers Doesnt require high maintenance cold storage its a common refrigeration facility focusing on quick turnaround products Sales on avg of 1500 packets/ month 1ltr(if cold storage available vendor can increase on pillow pouch milk sales currently pillow pouch majorly selling through milk booths), Minimum 500 dahi / month of 400 gms Per 100 grocer average estimated sales is 1.5 cr per month 10 stations can bring minimum 150 cr sales per year! Typical cost is rental, cold storage building, management, operation & maintenance, technology and manpower around 12% of the Income Revenue inflow - end to end supply chain management, distributors margins, service charges for refrigeration and ontime delivery system, returns and inventory management also value add through credit management system on behalf of companies , which typically saves huge cost and fasten up the processes for companies. Challenges Skip over distributors could be a major hurdle, to create an exact attractive structure, tailor made to each company, mapping the right targets and selling the proposition with significant cost saving advantage could be a challenge The model is new and has equal chances for failure, it is easily replicable by existing distributors once they see it success
snehkochar@gmail.com
INCOME STATEMENT
INR Lacs
2014 E Revenue
General Trade MRT Online Distributor Growth (%) Gross Revenue Revenue share Other income Net Revenue Operating Expenses 8400 48 12 360
50%
2015 E
12600 72 18 540 13230.5 1323 662 1985
2016 E
25200 144 36 1080
100%
2017 E
of1000 General Trades Income from Distributors sharing @2% and other value services charged at @10% Referral fees and other income, business referral income is at 5%
snehkochar@gmail.com
ASSUMPTIONS
REVENUE ENROLLED NETWORK AREAS GENERAL TRADE MRT ONLINE DISTRIBUTOR IN NUMBERS 2 1000 4 2 ADMIN/APPROVALS 3 MAINTAINANCE EXP AVG SALES PER GENERAL TRADE AVG SALES PER MRT AVG SALES PER ONLINE AVG SALES PER DISTRIBUTOR 0.7 1 0.5 10 INR Lac/ PM INR Lac/ PM INR Lac/ PM INR Lac/ PM TECH & OTHERS MANPOWER 10 EACH AREA AVG SALARY PER PERSON Inflation Effective Tax Rate 1 IN Lacs/AREA 2 IN Lacs/PM 10000 INR 10.00% P.a 33.30% Selling and Marketing Expenses 1% OF THE SALES 1.00% OF THE SALES 3 IN Lacs/AREA COSTS FUEL & ELECTRICITY 20% OF THE SALES
SQ FT AREA A AREA B
TARGET CUSTOMERS AMUL MOTHER DAIRY NESTLE DANON DYNAMIX BRITANNIA GOWARDHAN CHITLE, GOKUL, VARNA, CAVIN KARE, HERITAGE
notes
DELAY IN PRODUCTS REACH EXCELLENT NETWOK MOSTLY MISSING FROM THE GT MOSTLY MISSING FROM THE GT MOSTLY MISSING FROM THE GT MOSTLY MISSING FROM THE GT MOSTLY MISSING FROM THE GT
Capex Assumptions EQUIPMENTS AUTOS AND DELIVERY VANS Depreciation Rate % of Capex Funded by Secured Loan Secured Loan Interest Rate Annual Repayment in 10 IN Lacs/AREA 2 IN Lacs/AREA 15% 80% 11.50%
4 Years snehkochar@gmail.com