MARK W.

BRITTON
2 Marlowe Road Nashua, NH 03063 (603) 233-5589 redtele9@yahoo. o! "#$er%e& ed !ar'et%&( $ro)ess%o&al a&d strate(% *us%&ess leader w%th +-,0 years- e#$er%e& e !a&a(%&( $ro.e ts, tea!s a&d (lo*al !ar'et%&( %&%t%at%/es. 0ro/e& results (e&erat%&( !ar'et%&( o&te&t, de!a&d a&d leads )or so)tware solut%o&s as well as e/e&ts )or the 12 1&dustry. M34 5 1&ter&at%o&al 3us%&ess Ma&a(e!e&t Ma&a(e!e&t 6eadersh%$ Mar'et%&( 7trate(y 8o&te&t 9e&erat%o& :h%te 0a$ers 7trate(% 0la&&%&( 3us%&ess ;e/elo$!e&t 6ead 9e&erat%o& 2ea! ;%re t%o& 3ud(ets Ne(ot%at%o&s 8l%e&t Relat%o&s <e&dor Ma&a(e!e&t 8o$ywr%t%&( 0ro.e t Ma&a(e!e&t 4 ou&t Ma&a(e!e&t =&l%&e Mar'et%&( 3ra&d Ma&a(e!e&t 7o %al Med%a Mar'et%&( Mo*%le 4$$l% at%o&s ;ata*ase Ma&a(e!e&t "/e&ts Mar'et%&( 7ales)or e "lo>ua PROFESSIONAL EXPERIENCE IDG ENTERPRISE INC., Framingham, Massa h!s"##s Mar h $%&& ' N()"m*"r $%&+ IDG Enterprise brings together unique editorial brands (CFOworld, CIO, Computerworld, CSO, DEMO, Info orld, I!world and "etwor# orld$ to ser%e the information needs of our te&hnolog' and se&urit'(fo&used audien&es) MARKETING DIRECTOR Ma&a(e!e&t o) 8o!$uterword, 87=, 1&)o:orld a&d 12world *ra&ds

Res$o&s%*le )or sett%&( the !ar'et%&( strate(y, %& lud%&( so %al !ed%a a&d 0R a t%/%t%es )or e/e&ts ra&(%&( )ro! o&e-day o&)ere& es )or 12 $ro)ess%o&als to !ult%-day &at%o&al e/e&ts Ma&a(e!e&t o) 5 !ar'et%&( sta)) ra&(%&( )ro! e&try le/el to sr. !a&a(er Ma&a(e!e&t o) e#ter&al !ar'et%&( $art&er resour es 1de&t%)y, %&&o/ate a&d e#e ut%o& o) !ar'et%&( strate(%es

;es%(& a&d !a&a(e!e&t o) usto! e/e&t solut%o&s )or 1&tel, Redhat, 7er/% eNow, <er%?o&, H0, 13M a&d !a&y !ore. *&hie%ements+ Su&&essfull' laun&hed first mobile app for Computerworld) ,ebranding of the Computerworld e%ents portfolio in&luding the -remier .//, S" and 0I 1 *nal'ti&s e%ents) In&reased operational effi&ien&ies within the mar#eting department through internal pro&ess impro%ement and e2ternal partnerships) SAS INSTIT,TE INC., Car-, N(r#h Car(.ina A/ri. $%&% ' Mar h $%&& S*S is the leader in business anal'ti&s software and ser%i&es, and the largest independent %endor in the business intelligen&e mar#et) EXEC,TI0E AND PARTNER MARKETING 6ed !ar'et%&( e))orts des%(&ed to a elerate re/e&ue a&d $rodu t%/%ty )or the )%eld throu(h a& %&te(rated a$$roa h al%(&ed to the )o us areas o) the 3us%&ess @&%t, 1&dustry, or 1&%t%at%/e. ;e/elo$ed a&d e#e uted %&te(rated !ar'et%&( a!$a%(&s o!$r%sed o) lead (e&erat%o&, lead a elerat%o&, aware&ess, a&d rete&t%o& ele!e&ts. 9e&erated o&te&t %& lud%&( wh%te $a$ers, sell sheets, $rese&tat%o&s a&d *lo( e&tr%es to $os%t%o& 747 as the leader %& the a&alyt% s s$a e. 0ro/%ded a!$a%(& $la&&%&( a&d strate(y asso %ated to a a&alyt% sA de/elo$ed the $ro(ra! deta%ls, des%(&ed a&d e#e uted o& the re ru%t!e&t strate(y, a&d o!!u&% ated the e))ort a ord%&(ly to the sales a&d $rodu t !ar'et%&( tea!s. ;e)%&ed the a$$ro$r%ate !ar'et%&( ha&&els, ele!e&ts, a&d strate(%es asso %ated w%th !ar'et%&( (oals o) the a!$a%(&.

Ma&a(e!e&t o) e#ter&al $art&er relat%o&sh%$s

*&hie%ements+ Su&&essfull' wor#ed with the E&onomist to produ&e a series of white paper assets whi&h positioned S*S as a trusted leader in the 0usiness Intelligen&e3*nal'ti&s Spa&e) De%eloped and maintained a mutuall' benefi&ial relationship with the International Institute for *nal'ti&s (II*$ to 'ield a re&urring web&ast series in &on4un&tion with multiple white papers on topi&s relati%e to S*S messaging) ,BM 1,ni#"2 B!sin"ss M"2ia3, Framingham, Massa h!s"##s 1Mar h $%%4 ' F"*r!ar- $%&%3 Integrated I! &hannel media, e%ents and ser%i&es &ompan' ser%ing the global te&hnolog' &hannel and dire&t to end user mar#ets. -rodu&er of !e&hweb, C," and Channel eb. MARKETING DIRECTOR 7trate(% leader %& de/elo$!e&t o) 2hrou(h 0art&er Mar'et%&( ;e!a&d 9e&erat%o& 3us%&ess @&%t

;e/elo$!e&t a&d e#e ut%o& o) !ult%-tou h !ar'et%&( a!$a%(&s 2ra%&ed %&ter&al sales sta)) o& $rodu t o))er%&(s a&d $os%t%o&%&( to !ar'et 7u ess)ully del%/ered >ual%)%ed lead $ool to %&ter&al sales de$art!e&t ;ata*ase a&alyt% s a&d se(!e&tat%o& strate(%es 7o %al !ed%a !ar'et%&(

*&hie%ements+ !hrough an aggressi%e email3online mar#eting &ampaign su&&essfull' deli%ered a lead pool to the internal sales department resulting in a .//5 in&rease in qualified leads for 6/./) E0ENTS MARKETING DIRECTOR 6ed e))orts )or ha&&el a&d e&d-user e/e&ts !ar'et%&( su$$ort%&( )%/e u&%>ue e/e&t *ra&ds

Ma&a(ed e/e&ts !ar'et%&( sta)) a ross !ult%$le lo at%o&s reat%&( a ohes%/e tea! o) !ar'et%&( $ro)ess%o&als =/ersaw s$o&sor sales, aud%e& e a >u%s%t%o& a&d !ar'et%&( )ul)%ll!e&t )or ,2 e/e&ts a&&ually Ma&a(e!e&t o) %&ter&al reat%/e a(e& y sta)) a&d $ro.e ts

*&hie%ements+ Su&&essfull' mar#eted laun&h of the Midsi7e Enterprise Summit Canada to e2e&uti%e le%el de&ision ma#ers in the greater !oronto, O" region adding 89/,/// of unbudgeted re%enue to the bottom line) Integrated mar#eting departments from two separate organi7ations as a result of a&quisition to form one &ohesi%e mar#eting team) :aun&hed E%er'thing Channel brand, formerl' CM- Channel, to the I! Channel through print3online media, publi& relations outlets and li%e3%irtual e%ents) GARTNER, INC. B"25(r2, N"6 7am/shir" $%%8 9 $%%4 !he worlds leading information te&hnolog' resear&h and ad%isor' &ompan' ser%ing CIOs and senior I! leaders in &orporations and go%ernment agen&ies) SR. MARKETING MANAGER ;e/elo$!e&t o) !ar'et%&( strate(%es, *ud(ets, deta%led $la&s a&d all related !ater%als )or e/e&ts %& N4 a&d "M"4 re(%o&s to !eet a((ress%/e re/e&ue (oals Ma&a(e!e&t o) %&ter&al a&d e#ter&al reat%/e su$$ort sta)) %& de/elo$!e&t o) $r%&t a&d ele tro&% o!!u&% at%o&s Re o(&%?ed )or $rese&tat%o& o) &ew %deas a&d %&%t%at%/es wh% h %!$ro/ed a!$a%(&s to del%/er%&( !a#%!u! results *&hie%ements+ ,e&ogni7ed ./95 of re%enue goal for Midsi7e Enterprise Summit -ortfolio in 6//9) :aun&hed inno%ati%e webinar mar#eting &ampaign in&reasing qualified leads b' ;/5) :ead onsite sponsor renewal program (<I- Da'$ resulting in sales team &losing .//5 of program parti&ipants in 6//=)

NEW 7AMPS7IRE INTERNATIONAL TRADE ASSOCIATION Nash!a, N"6 7am/shir" $%%: MARKETING DIRECTOR International !rade *sso&iation dedi&ated to bringing global e2posure to "ew >ampshire based businesses) MARKETING DIRECTOR 8reat%o& a&d !a&a(e!e&t o) !ar'et%&( *ud(ets a&d $la&s )or NH124 "#$o, :orld 2rade "#$o, 9o/er&or-s 8o&)ere& e o& 2rade 1& reased re(%o&al a&d (lo*al aware&ess o) NH124 or(a&%?at%o& a&d ser/% es

7u ess)ully &e(ot%ated !ed%a $art&ersh%$s to $ro!ote 9o/er&or-s 8o&)ere& e o& 2rade

ED,CATION M.B.A In#"rna#i(na. Manag"m"n# Rotterda! @&%/ers%ty 7 hool o) Ma&a(e!e&t B.S. Manag"m"n# in In5(rma#i(n T" hn(.(gi"s ;a&%el :e*ster 8olle(e Ass( ia#"s D"gr"" in Li*"ra. Ar#s M%ddlese# 8o!!u&%ty 8olle(e