COURSE SYLLABUS Course Number: ACCOUNTING 111 Course Title: Resource Management 2nd Semester, 2013-2014 Mondays, 6-9

PM Christine Winchell Aw John Gokongwei School of Management winchellaw@gmail.com

Course Description Health projects consume resources, and as such, these resources need to be identified, planned for, allocated, controlled, and recorded. In many cases, funding for these resources also has to be secured. This course will introduce the students to the fundamentals of resource management as well as help the students understand and handle the various issues that will arise as a health project goes through its life cycle. Pre-requisites: None. Course Objectives: At the end of the course, students are expected to: 1. Understand the fundamental principles of Marketing & apply this to their Health Project 2. Develop an appreciation of financial statements and be able to understand the relationships between the different elements of the financial statements. 3. Gain skills in resource planning and control as health projects are implemented. 4. Use differential analysis in making decisions regarding the acquisition, disposal, processing, and allocation of scarce economic resources. 5. Know how to prepare the pro-forma budgets of health projects for packaging funding proposals.

Course Outline:
I. II. Course Overview Resource Management 1. Nature of business & organizations 2. Resource-based View of the firm 3. The decision-making process 4. The role of Accounting in business 5. 10 principles that form the basics of Financial Management Marketing 1. Introduction to Marketing 2. 4 Ps The Marketing Mix 3. Marketing Information 4. Creating Value for Target Customers 5. Marketing Strategy 6. New Product Development Process 7. Product Life Cycle Strategies 8. Integrated Marketing Communication Marketing the Health Project 1. The importance of market orientation in service organizations 2. The need for marketing in health projects 3. The elements of the health project proposal The Basic Financial Statements 1. The accounting equation format (Assets, Liabilities and Stockholders Equity) 2. Income Statement, Balance Sheet, Cash Flows 3. Evaluating a firms financial performance Forecasting, Planning & Budgeting a) Marketing Demand and Forecasting b) The budgeting process c) Preparing the budget (Pro Forma Financial Statements)

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Course Requirements 1. QUIZZES. Quizzes (announced and unannounced) will be given periodically. These are given to evaluate the students grasp of theoretical concepts. No make-up quizzes or exams will be given. No excuses will be entertained. Latecomers risk not being allowed to take the exams. CLASS PARTICIPATION. Class participation is an important element of the course. The quality of the students input into the discussion will be a major basis for the evaluation of his o r her performance in class. It will be expected that students do advanced readings on the assigned chapters. As much as possible, classroom discussions will stick to the fundamentals of the topics and their applications. HWs (Homework) and EXERCISES. HWs will be assigned to evaluate the students understanding of the concepts and to support the theories discussed in class as well as those found in the book. Exercises are also periodically given to assist the students in thoroughly applying the marketing concepts learned in class. HWs and exercises may be assigned individually or in groups. When assigned in groups, it is expected that the students would engage in a healthy exchange and sharing of ideas when completing the exercise. GROUP PROJECT THE RESOURCE MANAGEMENT PLAN There will be no final exams. Instead, the students will submit a comprehensive resource management plan of a community based health facility (please refer to the resource management plan outline provided below). An outside panel of judges will grade the final oral presentation. Each group is required to submit Project Papers (PPs) to serve as periodic updates of their project. This will allow the instructor to check on the groups progress and keep them on track. The submitted project papers will be graded. Late submissions will have an automatic deduction of .25 per day from the final grade given to that specific PP. A schedule for the submission of your PPs is indicated in the outline. An outline for the business plan is provided for your guidance. At the end of the semester, each student will be asked to force rank his or her group members. Each students group grade will be adjusted upward or downward to account for each individuals relative contribution to the group effort.

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Classroom Policies: Attendance will be checked twice per session. The first instance would be at the start of the class and the second instance shall be after the recess break given in the middle of the 3-hour session. A cut shall be marked for those who will not be around when their names are called. A student is allowed a maximum of 9 cuts. Mobile phones should be turned off or switched to silent mode during class hours. The use of mobile phones, laptops, tablets and the like are prohibited unless they are necessary in delivering a presentation. In the absence of prior announcement from the department or the instructor, the class is required to wait 30 minutes after the class has started before leaving. No free cuts shall be deemed given unless this time has passed. Students who leave will be marked absent. If classes are suspended or cancelled on the date of any scheduled submissions, it is understood that the requirement will be submitted on the next meeting, including other requirements that are scheduled for submission. The JGSOM dress code will be strictly enforced. Any student who violates the dress code shall be asked to step out of the class and will be marked absent for the particular session. No excuses will be tolerated. Eating is not allowed during class hours as a 15-minute break time will be given in the middle of the class. Students should maintain intellectual honesty at all times. Cheating in any way (including plagiarism) will be severely dealt with. Cheating in major requirements (exams, projec ts, LTs) will automatically result to an F in the course. With regard to papers, students should properly identify the sources of statements and use of information generated by others.

Grading System: Grade Distribution 3.76 to 4.00 3.31 to 3.75 2.81 to 3.30 2.31 to 2.80 1.81 to 2.30 1.00 to 1.80 Below 1.00 92-100 87- 91 83- 86 79- 82 76- 78 70- 75 Below 70 Grade Equivalents A B+ B C+ C D F

Class Participation, HW & Quizzes Long Exam WAC Partial Papers (Pass 1-3) Final Project Paper Final Oral Presentation TOTAL

10% 20% 15% 25% 15% 15% 100%

References:

Jackson, Steve and Roby Sawyers. Managerial Accounting: A Focus on Decision Making. Thomson, 2003. Ch. 1-4. Kaplan, Robert S. and Anthony A. Atkinson. Advanced Management Accounting. (3rd ed. Prentice-Hall, 1998) Ch. 4-5 Keown, Arthur, John Martin, J. William Petty and David Scott, Jr. Financial Management: Principles and Applications. (10th ed., Pearson Education International, 2005) Ch. 1-4 Kotler, P. and Armstrong, G, Principles of Marketing (10th ed., Prentice Hall, 2004). Selected chapters. Larson K., J. Wild and B. Chiapetta. Fundamental Accounting Principles, (16th ed., McGraw Hill, 2002) Ch. 1-3 Horngren C., Datar S. and Foster G. Cost Accounting: A Managerial Emphasis. (11th ed., Prentice Hall, 2003). Selected Chapters. Lamb C., Hair J. and McDaniel C. MKTG 4 (Student Edition). (Cengage Learning, 2011). Ch. 12 Other readings to be announced and/or distributed in class

Consultation Hours: By appointment. (Kindly refer to contact details provided in the first page).

PROJECT OUTLINE: THE RESOURCE MANAGEMENT PLAN (Project should be a community-based health care facility) I. Marketing Background A. Overview of the Industry B. Environmental Analysis C. Problem Statement, recommended strategies to manage these and main objective/s of the plan II. Project Overview/ Company Background A. Company Profile/ Nature of the Project B. Objective/s of the project C. Funder/s and/or stakeholder/s of the project D. Beneficiaries of the project/ Benefits of the project E. Proposed Target Market III. Resource Management Strategy A. Human Resource Management B. Physical Resource Management C. Marketing Strategy 1. Product a) Positioning Statement b) Logo/Visual of your brand/ Packaging (if applicable) 2. Price a) Details of product costing b) Selling price c) Index vs. Competition (Comparative Pricing) 3. Place a) Location Mapping b) Distribution & Logistics 4. Promotion a) Advertising b) Sales Promotion c) Personal Selling d) Public Relation e) Direct Marketing f) Timetable of Marketing Efforts D. Financial Resource Management 1. Capital & Budget Source 2. Demand Measurement 3. Timetable of Activities 4. Pro Forma Income Statement 5. Pro Forma Balance Sheet Important Dates Nov 11 Nov 18 Dec 16 Feb 10 Feb 24 Mar10 Requirement Due Final Topics Pass 1 (Parts I & II) Pass 2 (Part III-A, B and C) Pass 3 (Part III-D) Final Pass & Mock Defense Final Defense