SCMD 150: Creating a Social Media Strategy

Course Syllabus
Having a sound social media strategy is the first step toward any social media plan. Whether youre a freelancer, small business owner, or CEO of a large company, having a social media strategy is integral to help you achieve your business goals. In this course, youll learn how to create a framework for a social media strategy that matches your overall organizational goals and broader marketing activities. Youll also learn how to execute and measure your social media strategy to get the results you want.

Lesson 1: Introduction to Social Media Strategy

In this lesson, youll be introduced to social media strategy and why its important. Youll learn how to define your audience and the context for your strategy.

Lesson 2: Establishing Business Goals and Objectives

This lesson explores the importance of establishing your business goals and objectives in order to create a social media strategy. Youll learn how to create social media goals that tie to your business goals as well as measurable KPIs to track the progress of your strategy.

What You Will Learn:

Introduction to Social Media Strategy

What You Will Learn:

Why is a Social Strategy Important for Your
Business?

Establishing Business Goals and Objectives What Do You Want to Accomplish?

HootSuite Media Inc.

SCMD 150: Creating a Social Media Strategy | 1

Lesson 3: Conducting a Social Media Audit

In this lesson, youll learn the importance of conducting an audit of your existing social presence. Youll be assessing your brands online which social networks to use.

Lesson 5: Understanding Analytics

available for measuring your success such as social and web analytics. Youll also learn how to gather your social media strategy.

What You Will Learn:

What Do You Have? Assess Your Online Presence and Reputation Researching Your Industry What Should You Use?

What You Will Learn:

How to Measure Your Engagement and
Understand Analytics

Web Analytics and Conversions Analytics Tools and Creating Reports

Lesson 4: Developing a Content Strategy

This lesson will introduce what a content strategy is and why it should be a part of your overall social media strategy. Youll learn about the importance of maintaining a consistent brand voice as well as how to create and execute a content strategy that aligns with your business objectives.

Lesson 6: Building on Success

In this lesson, youll learn the importance of gauging was successful in your strategy. Youll also learn how to build on your successes as well as making adjustments to improve your results.

What You Will Learn:

Building On Success

What You Will Learn:

Introduction to Developing a Content Strategy Creating Your Content Executing Your Strategy

HootSuite Media Inc.

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