MARKETING 3rd Year of Studies 1 Homework Deadline 10 November 2013

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1. A major trend contributing to the rising importance of intercultural business communication skills is a. The trade deficit between the U.S. and other countries b. The federal governments requirement for all businesses to be ethically balanced c. Advanced technologies that are spurring the growth of the global marketplace and the dissolution of national borders d. All of the above 2. Which of the following is not an example of a subculture? a. Mormons b. Wrestling fans c. Television viewers d. Members of a fraternity 3. Culture is learned from a. Family members b. Explicit teaching by others in the culture c. Observing the behaviour of others in the culture d. All of the above 4. An example of low-context cultural communication would be a. Someone from China using metaphors to convey meaning b. Someone from Greece insisting on reaching agreement on every detail of a deal c. Someone from Canada vigorously arguing his point of view in a problem-solving situation d. Someone from Japan encouraging socializing before entering into official negotiations 5. When it comes to bribing officials, this practice is a. Outlawed in all Middle Eastern countries b. Avoided by most U.S. businesses, even though it is perfectly legal under U.S. statues c. Considered legal but unethical in China d. A natural part of doing business in African countries such as Kenya 6. If you will be visiting an Arab business executive, you a. Should take a gift for his wife b. Can expect his office to be cramped and modestly appointed c. Should maintain as large a physical distance as possible between the two of you d. Should do all the above 7. An example of stereotyping would be a. Expecting a basketball player to be tall b. Assuming that a dog owner loves all types of animals c. Assuming that an Italian American knows or is related to someone in the mob d. Expecting someone with a Ph.D. in linguistics to be good at playing Scrabble 8. After English, is the most commonly spoken language in U.S. households. a. Chinese

b. French c. German d. Spanish 9. Which of the following is not a guideline for talking with someone who speaks English as a second language? a. Use American slang and idioms to help the person feel more comfortable b. Expect to understand the person, even if he or she has a heavy accent c. Dont let ethnic vocal variations, such as a monotone or loudness, get in the way of understanding d. Use the communication style direct or indirect that your audience prefers. 10. When writing international business letters, you should a. Spell out numbers rather than writing them as figures b. Use plain English c. Use long sentences and paragraphs d. Do all the above 11. Prepare a list of 5 examples of slang (in your own language) that would probably be misinterpreted or misunderstood during a business conversation with someone from another culture. Next to each example, suggest other words you might use to convey the same message. Do the alternatives mean exactly the same as the original slang or idiom?