Nancy Shearer - Seeking Growth-Oriented Marketing / Event Management Role

(817) 269-0779 nshearer159@yahoo.com

Performance-focused leader specializing in driving multi-site business growth, conceptualizing innovative marketing strategies, designing print / online advertising campaigns, and cultivating a solid brand / company image with superior quality eager to offer progressive experience toward maximizing your bottom-line results.

Profile of Qualifications
NEW BUSINESS DEVELOPMENT MULTI-PROGRAM DEVELOPMENT HIGH-VOLUME SALES / MARKETING ACQUISITION / RETENTION PROGRAMS MULTIMEDIA ADVERTISING CAMPAIGNS INTELLECTUAL CAPITAL TRADITIONAL / EMARKETING TRADE SHOW MANAGEMENT MARKETING COMMUNICATIONS MULTI-NETWORK MANAGEMENT Ambitious self-starter who excels at creating, developing, and implementing integrated marketing initiatives, along with effectively evaluating needs to attract appropriate consumers and achieve outstanding retention. Out-of-the-box thinker who contributes use of sharp creativity and commercial awareness to conceptualize, manage, and deliver initiatives on time and within budget, including exhibiting knowledge of current trends. COST-REDUCING INITIATIVES KEY CONTRACT NEGOTIATIONS TRENDS TRACKING / ANALYSIS STRATEGIC ANALYSIS / PLANNING EVENT PLANNING / COORDINATION

Career Highlights
Achieved $400,000+ in total revenue in only 1 year as Consultant / Contractor for NS Marketing, including developing and managing trade shows for premier events, as well as coordinating all of print media and marketing. Generated a 98% membership retention rate while as Director of Association Promotion / Trade Show Manager for Texas & Southwestern Cattle Raisers Association, including attaining a significant growth spurt in comparison to predecessor who experienced membership loss and rates of <92%. Spearheaded the start-up of a new profit center and transitioned TSCRA from passive to proactive marketing. Grew organizational success by bringing $50,000+ in new revenues annually while maintaining minimal costs. Directed up to 15 national events and assisted with 50 regional events annually as Events, Sponsorships & Brand Ambassador Manager for Land O Lakes Purina, including negotiating contracts with partners, sponsors, and suppliers, as well as creating customer acquisition plans and generating promotional strategies. Delivered multimillion-dollar bottom-line profit growth while reducing marketing costs and optimizing returns. Reduced a four-staff department to one via subcontractor use, and reduced annual net production and labor costs by a $400,000+ annual average by developing solutions to decrease expenses and boost efficiencies. Successfully secured 50+ new endorsees such as high-profile Olympic champions, top ten trainers and rodeo star performers. Recognized for excellence with a highly competitive award for surpassing quotas as a Sales Representative. Eliminated hundreds of thousands of dollars of extraneous costs by eliminating various poor ROI programs. Earned multimillion-dollar free publicity and brand footprint expansion values by securing media PR coverage. Created 15+ major blast campaigns and other smaller campaigns promoting local events which provided to be a cost-effective and traffic-increasing strategy that also acquired statistical data to eliminate 3rd party agency. Conceptualized, developed, and implemented a show in a trailer platform to drive consistency in 9 regions.

Professional Synopsis
NS MARKETING, WEATHERFORD, TX 2012 PRESENT Consultant / Contractor Utilize broad scope of industry knowledge toward securing lucrative sponsorships and establishing market presence at trade shows / events for high-profile clients such as NRCHA, Matt Gaines Cutting Horses, Paula Abney Management, and Land O Lakes Purina, Inc., including building profitable long-term relationships.

Professional Synopsis (continued)

TEXAS & SOUTHWESTERN CATTLE RAISERS ASSOCIATION, FORT WORTH, TX 2011 2012 Director Association Promotion / Trade Show Manager Strategically steered large-scale membership retention and base expansion efforts, including upgrading marketing functions to generate dynamic outreach and member benefit materials, as well as conceptualizing, creating, and disseminating award-winning membership flyers, ads, and merchandise flyers.

Nancy Shearer

Resume Page Two

(817) 269-0779

LAND O LAKES PURINA, INC., MINNEAPOLIS, MN

2001 2010

Events, Sponsorships & Brand Ambassador Manager (2005 2010) Sales Representative & Event Manager (2003 2005) Dealer Representative (2001 2003) Maximized bottom-line performance by developing a cross-functional one-person office designed to manage high-volume events, secure and maintain national sponsorships, and expand endorsee networks while costeffectively administering a $1.5-million budget, overseeing key financials and controls, and generating leads. Coordinated event goals and advised senior executives on marketing ROI analytics to boost overall success. Led targeted recruitment, training, mentoring, and management of results-focused outside sales employees. Built mutually beneficial relationships with major membership associations, including leading multiple public relations and branding initiatives to reduce sponsorships to low-yield association and decrease key spending. Optimized creative efforts by recruiting and managing subcontractor teams (e.g. graphic designers, pre-press technicians, editor copywriters) to design and develop a full range of traditional and e-media collateral. WALCO INTERNATIONAL / WESTERN VET SUPPLY, GRAPEVINE, TX 1999 2001 Associate Territory Manager / Inside Sales Representative Drove business growth by developing a lucrative multimillion-dollar annual territory that proactively marketed pharmaceutical products with net profit margin of 20%+ to veterinarians / veterinarian technicians. AMERICAN PAINT HORSE ASSOCIATION (APHA), FORT WORTH, TX 1997 1999 Merchandise Manager / Marketing & Events Manager Played a vital role in developing APHAs general store into a first-class online portal, including delivering geometric increases in sales / profits by expanding a catalog to generate $.5 million in profits in only 2 years.

Additional Job Experience

NATIONAL CUTTING HORSE ASSOCIATION (NCHA), FORT WORTH, TX Membership, Marketing & Merchandise Coordinator 1993 1997

Education, Professional Development & Technical Summary

Bachelor of Science OKLAHOMA STATE UNIVERSITY Certified Trade Show Marketer (CTSM) (Pending) NORTHERN ILLINOIS UNIVERSITY IEG Courses Internal Sales Presentations Sponsorships Seminars / Webinars Marketing Trade Shows Merchandising Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) Adobe Acrobat PeopleSoft CRMs HTML Content Management Tools InDesign (Photoshop, Illustrator, InDesign 4) Internet Applications