Retail & CPG Practice

Global Pack Management for CPG

Delivering Sustainable Competitive Advantages

In todays economic environment, Consumer Packaged Goods (CPG) companies face numerous challenges ranging from changing consumer behavior and demographics, challenges in supply chain management, evolving regulatory requirements and the growing influence of private labels. Innovation has become the silver lining to stay competitive and companies are periodically introducing new products and novel packaging techniques with the objective to accelerate time-tomarket and differentiate. Packaging design and development is time consuming and often acts as bottle-neck in accelerating time-to-market. The complexity arises out of lack of in-house expertise, absence of sophisticated tools and techniques, inability to share best practices and the sheer involvement of multi-functional teams from varied departments. Mahindra Satyam can help CPG companies accelerate packaging design and development with our proven capabilities on sophisticated tools, techniques and methodologies.

Research & Development (Product)

Consumer Research Branding Advertisement & Campaign planning Recipe Development Nutrition & Regulatory Inf ormation Product development and line trials Production line trials Engineering line trials

Packaging Development
Artwork Design & Modeling Labeling inf ormation Management Brand Imperatives

Figure 1: Packaging Design & Development Process

Global Pack Management Solution

Mahindra Satyam has a dedicated service offering on Global Pack Management and we have helped global Fortune 500 customers develop packaging solutions in multiple languages. The competency center on Global Pack Management comprise of experienced associates with the right skill sets, equipped with state-ofthe-art technologies and track record of providing 24x7 services in a highly secured environment, to customers across the globe. Process The Global Pack Management competency center takes advantage of the proven and proprietary processes that are followed in packaging development at a global scale for multi-site, multi-functional teams, multi-brands across different time zone. Delivering pack management services as per customer brief and providing localization services by creating artwork and information in different languages is a specialty service from Mahindra Satyam.

Figure below illustrates the process followed in Global Pack Management (GPM) solution.

Customer Team
Market/Sales

Mahindra Satyam Team

Regional Service Centre

Customer Team
Site/Manufacturing

Approval of final artwork

Brand Manager Regulatory Finance MDO

Controller Site Launch & Change

Change request & brief

Pack Change Analyst Impact assessment data Completed artwork

Change requrest & brief

Site Pack Technologists (artwork & components) Supported by: Data Maintainers Production Planners Site QA Reps

Queries

(The competency center comprises of a common GPM system, that the market or site teams will enter their requests and will be accessed by Mahindra Satyam team along with regulatory and R&D teams)

Market Launch & Change Controller

Impact assessment data Approved changes

Other Satyam team members: Pack Technologists CAD Operators Artwork Operators Proof Readers Business Analysts and User Admin

Queries

Service Offerings

Label content and nutritional information management Proof reading Artwork design, changes and modeling Product specifications and instructions Product information and catalog design Regulatory compliance information Bar-coding Branding

Case study: Robust, scalable, endto-end Packaging and Artwork solution for a Top-10 Pharma
Situation Complex global operations - 200,000+ SKUs, 130+countries Resultant lack of packaging accuracy 2-3 recalls every year Dilution of brand assets Multiple local design centers 250+ regulatory authorities Solution Offshore design center of 250 FTEs centralization and consolidation of design Location / project specific team structure cleansing, migration and validation of legacy data Evolution of standardized processes; site and market specific technical guidelines created Dedicated teams to handle contract manufacturers, JVs, acquired Cos

The Mahindra BSG Edge Our value proposition

We have achieved credible and measurable client benefits

Overhead costs decreased by 46% 88% right first time achieved Schedule adherence of over 99% Productivity increased by 60%

We are the only Tier-1 ITeS provider with a scale packaging and artwork solution 8 years experience in packaging design over 32,000 artworks released to market Delivery across all major artwork platforms: CAD, Adobe, Corel Draw etc Team trained on all regulatory compliance topics CSV, CFR, HIPAA, SOX Multilingual capability: English, Spanish, French, Arabic & Polish; fast ramp-up for additional Mature operating structure across Artwork Operators, CAD operators, Proof Readers, Team Leaders and Pack Technologist ; attrition rate significantly lower than industry standards Mature map of all transition and operational risks, and proven mitigation plans Preferred Agile implementation partner; over 500 PLM implementations for market leading clients

Saved 35M for client ROI of 14X (certified by client) Zero product recalls in 8 years vs. 2-3 annually earlier Client reduced audit frequency from annual to once in 4 years Client increased scale of operations from 3K to 8K artworks annually Awarded National Outsourcing Award and British Quality Foundation Award

About Mahindra Satyam Retail & CPG Practice

Mahindra Satyam has integrated its Retail & CPG practice to address the interdependent and collaborative relationship between retailers and suppliers. Mahindra Satyam provides holistic solutions to address the challenges facing the industry. With indepth experience that extends to all stages of the business cycle, Mahindra Satyams Retail & CPG practice offers end-to-end solutions and services to its customers. Mahindra Satyam works closely with customers to understand their strengths, challenges and strategic initiatives better. For customers, this translates into high quality, consistent, seamless and cost-effective IT services that give customers an edge over their competitors. Longstanding partnership of the practice with leading Retail & CPG businesses worldwide is testimony to this.

Global Presence

Americas
Brazil Canada United States of America West Indies

Europe
Austria Belgium Czech Republic Denmark France Germany Hungary Ireland Italy Netherlands Poland Spain Sweden Switzerland UK

Middle East & Africa

Bahrain Dubai Ghana Jordan Kuwait Oman Qatar Saudi Arabia South Africa

APAC
Australia China Hong Kong India Japan Korea Malaysia New Zealand Singapore Sri Lanka Thailand

Contact us
For more information, write to RFI@mahindrasatyam.com or visit www.mahindrasatyam.com

www.mahindrasatyam.com