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BUSINESS STRATEGY
Introduction
Business today:
Dynamic Turbulence Uncertainty Complexity
development
strategy development.
Reactors in market. Future not foresee. Trends are surprising.
26/9/2012
Introduction
Where Are We Now? Where Do We Want to Go? How Will We Get There?
Introduction
"Strategy is the direction and scope of an organisation over the long-term, which achieves advantage for the organisation through its configuration of resources within a challenging environment i t, to t meet t the th needs d of markets and to fulfil stakeholder expectations".
26/9/2012
Introduction
Introduction
26/9/2012
Introduction
Strategic management process:
Strategic f formulation l ti
Strategic planning l i
Introduction
Strategic management process:
External Audit
Long-Term Objectives
Internal Audit
26/9/2012
Introduction
Objective:
Developing the ability to plan and implement strategy for general business organisations.
Learning outcomes:
Analyse how the business environment is considered in strategy formulation. Understand the process of strategic planning. Examine approaches to strategy evaluation and selection. Analyse how strategy implementation is realised.
Introduction
Assessment and Evaluation: