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26/9/2012

BUSINESS STRATEGY

Lecturer: PHD. PHM QUC KHNH Banking Academy (Vietnam)

Introduction
Business today:
Dynamic Turbulence Uncertainty Complexity

Yesterday Inside strategy Structured market Calculating area Stable forecasts

Today Consideration of environment in

development

strategy development.
Reactors in market. Future not foresee. Trends are surprising.

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Introduction

Where Are We Now? Where Do We Want to Go? How Will We Get There?

Introduction
"Strategy is the direction and scope of an organisation over the long-term, which achieves advantage for the organisation through its configuration of resources within a challenging environment i t, to t meet t the th needs d of markets and to fulfil stakeholder expectations".

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Introduction

An organization without a strategy is like a body without a head!

Introduction

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Introduction
Strategic management process:

Strategic f formulation l ti

Strategic planning l i

Strategy evaluation andselection

Strategy implementat ion

Introduction
Strategic management process:
External Audit

Vision & Mission

Long-Term Objectives

Generate, Evaluate, Select Strategies

Implement Strategies: M Mgmt I Issues

Implement Strategies: Marketing, Fi /A Fin/Acct, R&D, CIS

Measure & Evaluate P f Performance

Internal Audit

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Introduction
Objective:
Developing the ability to plan and implement strategy for general business organisations.

Learning outcomes:
Analyse how the business environment is considered in strategy formulation. Understand the process of strategic planning. Examine approaches to strategy evaluation and selection. Analyse how strategy implementation is realised.

Introduction
Assessment and Evaluation:
Two assignments; Group works; Class contribution.

Lecturer expertise:
Research on business competitive advantages; Strategy planning for VDB; Business strategy for Vietnam commercial banks.

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Training Outline

1 Strategy formulation

2 Strategic planning

3 Strategy St t evaluationand selection

4 Strategy implementation

Training Outline
Part A- Strategy formulation:
Objectives; External environment; Internal analysis; Strategic positioning I; Strategic positioning II.

Part B- Strategic planning:


The planning framework; Different approach to strategic planning.

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Training Outline
Part C- Strategy evaluation and selection:
Strategy evaluation; Strategy selection

Part D- Strategy implementation:


Communication; Managing projects; Teams; Strategy implementation; Review and monitoring.

Training approach

Concept& Examples

Tasks

Presentation and Adjustments

Coaching

GROUP Minimum 5 students per group. Each group selects a company as a case study.

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Business Strategy Group information


List of members and Lead of group group. Name of the company: find a suitable company based on listed companies of Vietnam stock exchange. (www.hsx.vn or www.hnx.vn) Industry which the company do business (brief information about industry). Main market segments.

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