BUSINESS DEVELOPMENT- AIESEC IN DELHI IIT

THE PORTFOLIO
Business Development in AIESEC in Delhi IIT got immense importance during the year 2013. The Local Committee ensured this by dividing the traditional BD Job Role amongst 3 very capable people. Manu Sidharth Jha, Vice President Marketing headed both BD and Marketing as one vertical to ensure synergy between both the essential functions and minimize the discrepancies that often arise between the two. He personally also took over Board Management and Alumni Engagement. His biggest contribution of the year includes formation of the Corporate Support Group and the initiation of the Alumni Endowment Fund. After the extremely successful year he now continues as the Local Committee President of the Local Committee. Ankur Dang, Director External Relations took over the more traditional and fundamental aspects of Business Development. She was responsible for Events and Fundraising for the same. She always laid emphasis on the importance of believing in the vision of AIESEC and ensured all partnerships and events revolve around the same. This is the reason why the year saw some phenomenal events like the Global Humanism Summit, Bal Kalakaar, Youth 2 Business and had one of the best ELD conversion ratios ever. Her biggest contributions included the TechBharat Partnership and the much innovative event, Global Humanism Summit. Rishabh Raj, Director Business Development was responsible for MDPs, National Partnerships, MDPs and encouraging BD activities out of Specialized Units. NEP was taken seriously for the first time and thus there was a department dedicated to the same. The biggest contribution of the year by him shall undoubtedly be the partnership between AIESEC in Delhi IIT and NDIM. These 3 people together bared a year full of ups and downs. By the end the total BD raise amounted to INR 13,85,000. This included the 3 major events done this year, NEP, annual partnerships and iGCDP sale. 2013 saw an evolution of BD in the Local Committee where membership in the departments increased exponentially. New and improved OS were looked at, observed and interpreted. There was also contribution to the National Office. This included partnership delivery of BHB, Talent Edge, etc. The report is also a way to appreciate efforts of all members of BD/ER/M, who participated in any form of activity to boost the operation for the year.

FUNDS RAISED
TARGET VERSUS ACHIEVED The target set for the year 2013 initially was INR 20,00,000 which was later revised to INR 15,00,000. The year saw immense amounts of funds being raised in the initial part of the year with long delivery cycles. These MDPs, though involved much more deliverables and had a longer delivery cycle served as a basis for good Business Development Practices this year and also laid a strong foundation for the years to come. The final amount of funds raised total to INR 14,05,000 (Details can be found in the attached spreadsheet). Target versus Achieved therefore is 93.6% Additionally plenty of in-kind raising was done. Elements of the same include free venue for all LC forums, free stationary, free food and water at events, etc. Details have been mentioned on the spreadsheet. PRODUCT SPLIT The product split of the income can be classified as follows Year Long Partnerships- INR 5,70,000 Events- INR 6,97,000 GCDP- INR 70,000 (INR 20,000 from Y2B and INR 50,000 from Bal Kalakaar were routed to GCDP by a special provision in the MoU.) NEP- INR 68,000 The split is an indicative of the fact that major fundraising has been channelized through Year-Long partnerships and events. The same also indicates extreme profitability.

Funds Raised

Year Long Partnerships

Events

iGCDP Projects

NEP

An increment in the NEP income which now forms a significant part of the overall BD income, indicates the changing role of NEP for the Local Committee and the contribution it can make. EVENTS This year saw the following events taking place1. Global Humanism Summit- The objective of the event was emphasizing on the importance of placing human ethics above everything else so that every young person realizes the potential of thought leadership in himself or herself. The theme for the event, Its a beautiful world effortlessly portrayed the same. The event got immense appreciation, attracted well known, influential speakers and helped gain a lot of traction. a. Funds Raised- INR 3,30,000 b. In-Kind Raising- Free Food worth INR 70,000 from BHB, free venue and stationary for pre event by NDIM c. ELD Contribution- Multiple oGCDP raises. Youth to Business Forum- Aimed at bridging the gap between the students and the corporates, Youth to Business was the biggest corporate event of the year. With thousands of participants at the pre event stage participating in Bizzare Bazar, to various business plans being submitted and an extremely informative and motivational series of speeches delivered by the top shots of the industry, Y2B had all the glamour it deserved. Even amidst all the hype around it, it never failed to deliver its true promise, a connect between the two important sections of the society. a. Funds Raised- INR 2,00,000 b. In Kind Raising- Free Prizes by Half Baked Beans, free venue and stationary for pre event by NDIM c. ELD Contribution- Various iGIP raises.

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Bal Kalakaar- The biggest social event of the year, Bal Kalakaar attracted over 3700 underpriviledged children from various organized NGOs and unorganized dwellings all around the city. The objective of the day being extremely simple- spreading smiles amongst these faces. The event saw a lot of dance and music mixed with an informative street play, an engrossing magic show and an elaborate lunch. The event was a huge success in more ways than one. Not only were immense funds raised but also a lot of volunteers got integrated into the LC, free positive publicity was received and a strong footing was established in the NGO market. a. Funds Raised- INR 3,97,000 b. In Kind Raising- Free Venue by VIPS and free water from Bisleri c. ELD Contribution- Conversion of Volunteers to Members.

GCDP PROJECT SALE No direct project sale happened during the year 2013. This was due to inaccurate timeline planning and lack of innovation in this specific product basket. However, innovations were made in the way MoUs are made and a part of the total monetary transaction with any client goes towards a specific project. This year INR 70,000 was dedicated to the cause. NEP Details of all NEP realizations for the year are as followsName Diana Carolina Quintero Ospina Leonardo Pereira Miran Susac Vukota Erakovic Ana Paula De Marino Dang Ngoc Minh Son Bilel OUESLATI Atef Ben Amor Adina Cobzaru The total funds raised from NEP are INR 68,000 TNID TN-In-IN-MC-2012-2838 TN-In-IN-MC-2013-3023 TN-In-IN-MC-2013-3024 TN-In-IN-MC-2012-2751 TN-In-IN-DI-2013-7475 TN-In-IN-MC-2012-2972 TN-In-IN-MC-2013-3043 TN-In-IN-MC-2013-3127 TN-In-IN-MC-2013-3045 Company TCS TCS TCS TCS Edge TCS TCS TCS TCS

ALUMNI CONTRIBUTION There has been immense alumni engagement. 70% Sales this year took place through ARM. The initial target set was INR 5,00,000 and the final contribution achieved (in cash, kind, ELD) was valued at INR 7,20,000. This makes the T v/s A 144%. This year we reconnected with our alumni from the 1990s. We leveraged this older alumni network for senior level contacts in companies. Details of the same include 1. Partnerships: a. Tech Bharat i. Funds Raised- INR 3,00,000 ii. iGIP conversion in progress b. NDIM i. Funds Raised- INR 1,50,000 ii. In-Kind Funding as free venue for LC forums, free stationary for events, free external LEADs. iii. Promised free iGCDP accommodation iv. iGIP conversion in progress c. Victorainz i. Added to Corporate Support Group ii. LEAD in GHS, Y2B and LCongs iii. 2 iGIP d. LetsIntern i. Funds Raised- INR 20,000 Events a. Harper Collins i. Books worth INR 75,000 for Y2B b. The Creative School i. Funds Raised- INR 20,000 for Y2B c. Half Baked Beans i. Funds Raised- INR 50,000 for Y2B Exchange a. Delhi Photography Club i. iGIP worth INR 30,000 b. Halosys Technology i. iGIP worth INR 15,000

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BOARD CONTRIBUTION Board meetings took place but there was no tangible contribution from the Board. We have retained one company on the Corporate Support Group Victorians. Victorainz Added to Corporate Support Group LEAD in GHS, Y2B and LCongs

2 iGIP R&R in 2014

CLIENT RETENTION The Client Retention has been extremely high with most of the clients continuing with AIESEC. The top clients of AIESEC in Delhi IIT were kept engaged during the year via various avenues. Details of the same include: 1. 2. 3. 4. 5. 6. 7. Ericsson being shifted to an MC account. NDIM increasing its funding by 50%. HDFC Credila continuing funding Harper Collins continuing in-kind association The Creative School continuing association with Y2B. All caf partnerships and Media partnerships were continued. Most GIP and GCDP clients were retained.

INNOVATIONS The major innovations of the year include1. 2. 3. 4. 5. 6. 7. An elaborate OS with 3 EB responsibles for BD. Establishment of a Corporate Sales Task Force which incorporates the top members of all departments which in turn help in better execution of MDPs throughout the LC. Extensive Sales Training to the whole LC at LC forums which included Presentations, Mock Sales Meetings, Activities, etc. Increment in the number of MDPs and annual partnerships. Specialized BD-Marketing Synergy Blocks for Partnership Delivery. Absence of a dedicated BD team in events and BD being handled directly by specialized teams in the core departments. Formulation of special OCs for partnership delivery.