Critical Factors for Deployment & Adoption of 3G/4G in Pakistan: Deployment:

Selection of Frequency Band for 3G/4G Potential Interference and Coexistence Issues Ease of Network Up gradation Availability of Equipment from Multiple Vendors Infrastructure Sharing Fraud Management for 3G/4G Political Stability Law Enforcement Alternate Energy Solutions Power requirement of 3G/4G equipment Spectrum Auction Process Licensing Cost

Adoption: Product Pricing Methodology Subsidizing 3G Handsets Value added services using 3G/4G Proper connectivity(no of 3G/4G enabled towers) 3G/4G Content Development Ensuring Quality of Service(Fiber back bone) Awareness of 3G/4G Technology among Masses Nurturing Local Industry for 3G/4G Cost of 3G/4G services Marketing Strategies Market Analysis and Assessment Affordable 3G/4G enabled handsets Use by business community

7.2.2 Categorizing the Critical Factors

a. For Deployment of Technology b. For Adoption of Technology

7.2.3 Survey Methodology These factors will be compiled in the form of a questionnaire with the purpose of finding the most priority factors for Deployment and adoption of 3G/4G technology in Pakistan. There would be two types of questionnaires For people in the telecom field for getting factors for the deployment and adoption of technologies

For general users for getting factors for the adoption of technologies

This questionnaire will be distributed in major operators of Pakistan. Mobilink Ufone Telenor Pakistan Zong PTCL

In vendors like Huawei Technologies Ericsson ZTE Alcatel Lucent

In subcons like LCC KSS Spine telecom Mobiserve Highrise Uce NetKom

The respondents can belong to different categories which are mentioned as follows. a. Senior Manager b. Manager c. Assistant Manager d. Radio Frequency Specialist e. Radio Frequency Executive f. Radio Frequency Engineer The critical factors to be rated were provided with 5 ratings and assigned with the corresponding weights for quantifying the results. a. Extremely Important, Weight =5 b. Very Important, Weight =4

c. Moderately Important, Weight =3 d. Slightly Important, Weight =2 e. Not Important, Weight =1 The survey prepared is shown as follows.

Name:____________________ Company:______________________ Designation:_______________________

Extremely Important Weight=5 Very Important Weight=4 Moderately Important Weight=3 Slightly Important Weight=2 Not Important Weight=1

Category

Critical Factors /Rating Scale

1.1 Selection of Frequency Band for 3G/4G 1.2 Potential Interference and Coexistence Issues 1.3 Ease of Network Up gradation

1.4 Availability of Equipment from Multiple Vendors Deployment of Technology 1.5 Infrastructure Sharing

1.6 Fraud Management for 3G/4G

1.7 Political Stability

1.8 Law Enforcement

1.9 Alternate Energy Solutions

1.10 Power requirement of

3G/4G equipment

1.11 Spectrum Auction Process

1.12 Licensing Cost

2.1 Proper connectivity (no of 3G/4G enabled towers) 2.2 Subsidizing 3G/4G Handsets

2.3 3G/4G Content Development

2.4 Nurturing Local Industry for 3G/4G Adoption of Technology

2.5 Awareness of 3G/4G Technology among Masses

2.6 Ensuring Quality of Service (Fiber optic back bone) 2.7 Cost of 3G/4G services

2.8 Video Calls 2.9 Play online video games and watch TV shows on my mobile handset

2.10 Streaming music & watching video clips

2.11 Effective Marketing of 3G/4G services by operators

Survey Results would be like this: