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Real Estate and Personal Property Auctions

If you can answer yes to any of these questions, email Don Oberfoell at don@do-bid.com or call 218-735-8619 and see how Do-Bid.com can help take your business to the top!!!

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s t n e t n co
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Scott Robinson scott@wheelsofthunder.net 612-730-3719

Do-Bid.com Auction Dates Calendar

OWNER

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Vince Griffith vince@wheelsofthunder.net 763-210-5801

OFFICE STAFF

Brittanie Fritel brittanie.fritel@gmail.com 763-210-5801 Jessica Kanke jessica@auctions-monthly.com 320-493-8417

EDITORIAL STAFF

feature

PHOTOGRAPHERS/WRITERS
Ceaja Philp Jenna Osterlund Mylie Lavold Erik Tormoen Jessica Kanke

SALES MANAGER: Jessica Kanke jessica@auctions-monthly.com 763-210-5801 SALES: Scott Robinson scott@wheelsofthunder.net 612-730-3719

ADVERTISING STAFF

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FUSING AUCTIONS WITH TECHNOLOGY

T
Oberfoell Auctioneers, doing the job right
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By Erik Tormoen

he auction industry has survived the transition into the age ofcomputers. In the mid-1990s, the speedy one-upsmanship ofauctions burst into an online format. Since then, auctions have been more popular than ever lacking the auction chant, perhaps, but retaining that hyper-competitive, nerve-racking nature. Oberfoell Auctioneers is one auction company that has flourished in the new era. Four years ago, Don Oberfoell, the owner of Oberfoell Auctioneers in Buhl, created an auctioning website called Do-Bid.com. The family January 2014

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run, 30-year-old company launched into cyberspace, with a website designed to bring buyers and sellers togetherfrom near and far. The website is akin to consumerto-consumerselling sites like eBay, but it comes with the rules of an auction built in. Now, many who were restricted from auctioning can give it a try and they can do it from home, sitting at the computer. Not everyone has enough assets to support a live auction, Oberfoell says. A seller using Do-Bid.com, on the other hand, can auction off as little as one significant asset. There are no haggling buyers, no travel costs, and no security risks. The service offers targeted marketing strategies so the right people know about the right auctions. And since the auctions are online, bidders can hail from anywhere. Buyers on Do-Bid.com are allowed to bid on multiple items at once, increasing potential wins, and the website features such tools as group-extended bidding and AutoBid to make the process easier. The website has proven itself a hit. In the four years since Oberfoell founded DoBid, the sales volume at Oberfoell Auctioneers has increased rapidly, doubling in the websites first year. The company has since maintained an annual increase in sales of at least 25 percent. Do-Bid.com is so effective that otherauctioneers have become affiliates of Oberfoell. As affiliates, they list their auctions on the website to take advantage of Do-Bids expansive bidderbase. No auctioneer wishes that another auctioneer has a bad auction, Oberfoell says. Oberfoell Auctioneers also offers their affiliates individualized training and marketing strategies, increasing the probability of satisfactory auctions for buyers and sellers. January 2014

The key to Oberfoells business strategy, he says, is marketing. His company uses everything from e-mail to AM radio to postcards, employing a high-impact strategy. This way, the word about Do-Bid.com gets around to financial institutions, businesses, government agencies, and law firms so that bidders can find an enormous and varied array of items listed for auction. They can find cars, trucks, business liquidations, estates, antiques, snowmobiles, ATVs, boats, firearms, household items, coins, jewelry, sporting goods, heavy equipment, and more, with the assets constantly changing every week. Of course, Oberfoell Auctioneers still holds live auctions, too. Starting out in Buhl on

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Success is not possible without credibility

the Iron Range, they have grown to several locations, including Hermantown in the Duluth area, with affiliates across Northern Minnesota. But Oberfoell wants to make sure sellers get the highest possible returns for their items, which means deciding between live auctions and Do-Bid.com. If a sellers lots are attractive to locals, then an on-site auction could be the best method. Ultimately, however, most of the 35 to 40 auctions they hold per month are online. Selling online tends to increase the competition most optimally, ensuring sellers the best possible outcomes. Oberfoells credibility in the industry, after all, comes from getting the best deals for his sellers or, as he says, doing the job right, so that clients recommend him and competitors respect him. Oberfoell has taken customer service to the next level with his technologically savvy career, in many ways amplifying his reputation among sellers. Success is not possible without credibility, Oberfoell says whether on-site or online. Page 6 www.auctions-monthly.com

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January 2014 December 2013

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COMMERCIAL REAL ESTATE AUCTION

Former Medical Clinic Built in 1900 Lot 25 x 134 PID 229990670 Forced Air Natural Gas Central Air Wood and Brick Construction Flat Roof Over 8 Years Old City Water and Sewer On Street Parking Only Full Basement Sale Will Include Building, Land, Fixtures
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Ends | January 15th, 2014 @7 P.M. www.auctions-monthly.com January 2014

January 2014

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www.twinpinesauction.com
On Line and Live Auctions in MN & WI

Commercial & Business Assets Surplus Inventory RV, Marine/ Boats, Power Sports Equipment Estate Sales Farm & Home

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Preparation, Marketing, and Presentaion: From Set Up to Selling Up, Our Auction Staff works diligently to make your Auction selling or buying a pleasant and successful experience.

saw us in Auction M onthl a nd get

Mention

you

$5 OFF!!

We sell a variety of items from antiques to new We receive new merchandise EVERYWEEK We are always buying full & partial estates

Sunday Jan. 12- 5 p.m. | Shakopee, MN Sunday Jan. 19- 5 p.m. | Shakopee, MN Sunday Jan. 26- 5 p.m. | Shakopee, MN

Auctions held every Sunday! Starting at 5 p.m.

Giving YOU the advantage when it comes to buying and selling at auction.

*preview at 4 p.m.

auctionadvantagemn.com

Visit our website for auction photos, highlights, & upcoming auctions

January 2014

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January 2014

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UPCOMING AUCTIONS | JANUARY 2014

Bid-2-Buy
Online Auctions

January 1-31, 2013 New Auctions Listed Daily

www.Bid-2-Buy.com

Do-Bid.com
Online Auctions

January 1-31, 2013 New Auctions Listed Daily

www.do-bid.com

Blair Auctions
Storage Auctions January 1-31, 2013 New Auctions Listed Daily

www.blairauction.com

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January 2014

UpNorthBid.com
Online Auctions

January 1-31, 2013 New Auctions Listed Daily

www.UpNorthBid.com

Twin Pines Auction

Online Auctions

January 1-31, 2013 New Auctions Listed Daily www.twinpinesauction.com

MN Auction Advantage
Estate, Personal Property, & Consignment Auction

Sunday, Jan. 12 @ 5 p.m. 214 Holmes Street

Shakopee, MN

January 2014

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MN Auction Advantage
Estate, Personal Property, & Consignment Auction

Sunday, Jan. 19 @ 5 p.m. 214 Holmes Street

Shakopee, MN

MN Auction Advantage
Estate, Personal Property, & Consignment Auction

Sunday, Jan. 26 @ 5 p.m. 214 Holmes Street

Shakopee, MN

Hiller Auction Service

Consignment Auction (no images) Wednesday, Jan. 1 @ 10 a.m. 10785 261st Ave

Zimmerman, MN

For More Auction Dates Visit: www.auctions-monthly.com

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Giving YOU the advantage when it comes to buying and selling at auction.

Estate, Personal Property, & Consignment Auction

214 Holmes Street Shakopee, MN 55379

952-445-8150 www.auctionadvantagemn.com
January 2014 www.auctions-monthly.com Page 17

We sell a variety of items from antiques to new We recieve new merchandise EVERYWEEK We are always buying full & partial estates
Visit our website for auction photos, highlights, & upcoming auctions

Giving YOU the advantage when it comes to buying and selling at auction.

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320-843-3003
Your Farm Equipment and Real Estate Specialists

800-843-3050

Call today for more info on Live and Online Auctions

www.zielsdorfauctions.com

For Full AUCTION CALENDAR visit:

Your #1 Source To Buy & Sell in the Northland!

January 2014

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RESIDENTIAL REAL ESTATE AUCTION

Montgomery, MN

2 Bedroom 1 Bath 655 SF Home PID 226300200 Le Sueur County 2013 Taxes $477.00 442 SF Foundation 50 x 50 Lot Size City Water and Sewer Exterior is Brick/Stone The Property Needs Renovation

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Ends | January 15th, 2014 @7 P.M. www.auctions-monthly.com January 2014

Giving YOU the advantage when it comes to buying and selling at auction.

Estate, Personal Property, & Consignment Auction

Sunday, January 19 | 5 p.m.

214 Holmes Street Shakopee, MN 55379

952-445-8150 www.auctionadvantagemn.com

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Excellent Customer Service is our #1 goal. We combine extensive work experience in the auction industry with a commitment to reliability, attention to details and honest representation of items so buyers can bid with confidence.

On Line and Live Auctions in MN & WI

www.twinpinesauction.com
651-600-0535

Commercial & Business Assets Surplus Inventory RV, Marine/ Boats, Power Sports Equipment Estate Sales Farm & Home

January 2014

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October January 2014 2013